Change for the better

Nigel was a founding member of DIA in the UK and has over twenty years experience of working in Asia across everything from consumer to industrial, retail and destination brands. He is a strong advocate of design and has been advisor to many leading companies and institutions across the region, as well as President of Design Business Chamber Singapore (formerly DAS), advisor to the Singapore Design Awards (SDA) and Singapore Design Class.

He is an artist, a former gallery and restaurant owner, a sailor, committed food lover and divides his time between Singapore and Australia.

Simplicity rules

At the helm of the Malaysian practice of the DIA Group, Tania plays a dual role of managing the consultancy and leading key engagements. A strong believer in the power of simplicity, Tania relishes the joy of finding creative solutions to the toughest challenges. For over two decades, she has helped many ambitious brands and organisations fight for meaning, relevance and greatness in a complex world. She is on the industry panel of Malaysian Qualifications Agency (MQA), Vistage, MATRADE and Enterprise Promotion Centres.

Acrobatic thinker. Art lover. World adventurer. Tania is always inspired by humanity and the humour present in all situations.

Innovation is about nuances

The strategic catalyst at DIA Malaysia, Jonathan leads projects at the intersection of business, innovation and transformation. His solid credentials in turnaround efforts, competitive strategy, corporate /risk planning, culture change and organisation development spans over two decades. With a splash of strategic direction, a sprinkle of general wisdom and a generous helping of wit, his provocative insights have sharpened many a marketing plan.

When he is not at work, Jonathan can be found chasing a little white ball on scenic greens or drawing inspiration from shape-shifters in commerce and politics.

Purpose-driven Strategy

Pooja’s passion for branding is driven by a love for people and how her work can impact their lives in big or small ways. She has nearly 20 years of work experience in Asia. Her rich experience in sales, marketing and branding has been achieved by working with a vast spectrum of global and local clients alike.

Pooja is a certified PMC (Practising Management Consultant) and an alumnus of National University of Singapore. When away from work, she loves travelling, spending time with her children and supports all causes associated with underprivileged children and animal welfare.

Symphonic sensibility

Yan is renowned for combining impeccable taste with an instinct for compelling creatives. Her pursuit for design excellence started at Nottingham Trent University and followed on at Blu Inc Media, where her repute as an urban zeitgeist grew from strength to strength.

Nothing frazzles Yan, even in the face of the toughest challenges. Always tackling each task with a fresh appetite for possibility, and with endless imagination and such finesse. Without fail, she will bring a unique style to every project at DIA, notably: F&N’s portfolio of brands across categories (i.e. dairy, beverages and ice-cream), Sunkist, JCorp’s Ibrahim International Business District, Chemical Company Malaysia, Lien’A Vietnam, Trove Hotel, FionN Dessein etc.

Obsessed with concepts like simplicity and purity, Yan manages to dazzle with her masterful flair for radical minimalism. When not in design mode, Yan can be found hiking, tucking into veggie-loaded Poké bowls and dreaming up of new baking concoctions, perpetuating her passion for creating things from scratch.

Creative dynamo

Justin leads the studio with a closet full of many creative hats and a keen eye for ‘what’s next’. Bringing a special blend of design, fine art and new media honed from USM & RMIT Australia, Justin ensures there’s intelligence and coherence in DIA’s creative walk and talk.

Through the years, Justin has built a strong reputation for his unique brand of creative leadership that invokes the power of brand strategy and a latitude of compelling brand narratives. By translating all that into meaningful omni-channel moments, he has got us creatively covered and the clients coming back for more.

For Justin, creation is a way of life, where thoughtful designs solve real world problems for our clients such as DuPont, Progresif telco, Sime Darby Plantation, JCorp’s International Ibrahim Business District destination branding, Perodua Malaysian Masters & Daihatsu Indonesian Masters, IJM Land, Financial Services Professional Board etc.

A grey matter thinker and inspiration scout, Justin enjoys random connections and looking at everyday things with fresh eyes. On his desk you’ll find an eclectic mix of artefacts and gadgets, particularly desultory pieces from his world travels.

Seeing the big picture

Nick is one of our veterans with over 20 years experience. After an early career in Australia he joined DIA back in early 2000 as Associate Director. He then moved to Indonesia and has since been a brand practitioner both client and consultancy side across Asia and global markets. He leads our business in Indonesia from our established hub in Singapore. He has worked for many prominent brands including Telenor, Axiata, Lippo Group, Maxx Coffee, Bali Hai and Vivere Group to name a few. All these projects have been strategic in nature and have used branding as leverage to stimulate new growth or enter new markets.

Nick brings a strong combination of creative and strategic thinking to the group, with the ability to see the big picture as well as the granular implications for the brand. In his spare time, he thinks, reads and runs to stay fit.