Growing brand driven business
Technology is changing the way people interact and brands are now an important part of that conversation. Everything your company does influences what people think and say about your brand. From product and service, to digital and social, environments, traditional media and culture, every interaction creates customer impact.
More than ever that means your brand has to be where it makes the difference, at the heart of your business.
Developing brands for business growth
DIA delivers an integrated end-to-end branding process to support businesses and help navigate the rapid changes that are taking place in local, regional and global markets. We deliver the full range of research, brand strategy, design and digital activation capabilities to support brand growth for our clients through a three phased approach:
-
Review
brand impact -
Reframe
brand strategy -
Regrow
brand strength
We provide market research and insight methodologies to help understand and vision the future for brands.
External Research
Market research and analysis; Qualitive & quantitative research; Customer experience audit; Trendspotting
Internal Research
Internal communications audit; Internal focus groups & surveys; Brand visioning workshop
Brand Audit
Visual brand audit; External communications audit; Design thinking
Digital Audit
Digital analytics; SEO & SEM, UX & UI analysis; Social listening
We connect brands to customers in new ways through strategies that imagine new futures and design that brings the brand story to life.
Strategy Development
Vision, purpose, positioning, proposition; Brand naming and portfolio architecture; Communication strategy & messaging; Events & sports marketing strategies
Employer Branding
Employer & employee value propositions; Corporate responsibility & sustainability; Brand governance & metrics
Brand Design
Brand & visual identity system; Packaging & retail design; Brand communications design; Environment & experience design; Motion graphics & sensory branding
Digital Design
Website, intranet, and app design; UI & UX design; SEO, SEM & digital content creation; CRM & e-commerce design
Strong brands build long-term loyalty and create business advantage. We combine marketing strategies with the tools to manage brands.
Brand Activation
Brand launch strategy and activation; Events & Sports marketing; Brand management; Brand measurement
Internal Communications
Brand culture training & rallies; Internal communications; Employer/employee brand activation
Brand Communications
Brand guidelines & metrics; Communications design and production; Merchandising and shopper marketing; Environmental and wayfinding design; Video and moving image design & production
Digital Activation
UI, UX, SEO and SEM; Social & digital advertising; Digital brand guidelines
How we can help
Where you are in the business cycle affects how branding can help you gain business advantage.
Launching a new brand into the market.
We help you define your remarkable and sharpen your business idea and story. Then we position your brand, design your brand identity and branded customer experience, write your storytelling, give you an online presence and help you develop a plan that will create an effective launch into the market.
Going through structural or strategic change.
We help you re-define your remarkable through investigative workshops, brand audits and customer research. We reposition your business in clear air and redesign your brand identity, customer experiences, marketing and online presence. Then help successfully re-launch your business into the market.
Merging or acquiring a new business.
We help define what’s remarkable about both organisations through workshops, brand audits and customer research, then unify the businesses behind one idea and create a new unified brand. We reposition your business and redesign your brand, then help re-launch the business into the market.
Growing your employer and employee brand.
We help you understand your culture through internal workshops with your people and audits of your staff communications. We define what’s remarkable about your culture and help to bring that to life for the people who work for you, as well as the people you want to work for you in a highly mobile labour market.
How we work
We uncover what makes your business the exception. Then we bring it to life through your brand. Through innovation, strategies, storytelling, design, creating remarkable customer experiences and inspiring your people, to create enduring business advantage.
Discover
We help our clients see their businesses and customers with the clarity and insight needed to find out what is unique, extraordinary and interesting about each brand.
Innovate
We turn insights into actionable ideas, using our strategic capability to accurately identify and define the DNA of your business and brand, what makes it remarkable and one of a kind.
Create
We distill complex businesses down to simple and compelling concepts. Bringing brands to life through creative storytelling, design and experiences that inspire and excite customers.
Activate
We use joined up thinking to creatively execute and bring to life our brand insights and strategies across every touch point you have with your customers and the people that matter most to your business.