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Singapore will be introducing a Singapore brand mark for local consumer lifestyle products in November and this is part of efforts to deepen the trusted premium for local brands. Nigel Smith, CEO & ECD, DIA Brands shared the challenges of coming up with a branding strategy with Elliot Danker and Manisha Tank on 89.3 MONEY-FM's Breakfast Huddle.

#SingaporeBrand #SG #SingaporeLifestyleBrand
#DIAInsight #DIABrands


A consumer survey helping brands navigate changes in consumer attitudes, behaviours, and perceptions due to Covid-19. Building loyalty in a time of crisis can make or break a brand. When we asked consumers what factors are influencing their attitudes going forward their concerns ranged from a strong focus on home, to changes in work life balance and a renewed support for locally sourced brands and heightened concerns about sustainability. How can brands respond and where do the opportunities lie?...

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