Boat Lagoon Yachting sails the high seas at this year’s Singapore Yacht Show with the largest fleet ever in its seven years of participation, including the Asia-Pacific debut of highly anticipated new models from some of the most prestigious brands in the world of yachting. ...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350794" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] [/vc_column_text][vc_empty_space height="150" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text] Being ‘Original’ in Branding [/vc_column_text][vc_empty_space height="20px" image_repeat="no-repeat"][vc_separator type="normal" up_style="px" down_style="px"][vc_column_text] By Lorena Kwek, Senior Brand Consultant, SG [/vc_column_text][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Applying insights on branding from 'Originals' by Adam Grant   [/vc_column_text][vc_column_text]Behind many successful businesses or initiatives are compelling fresh propositions – or Originality ­– which Adam Grant uncovers in his latest book, Originals. As a book on original thinking, there are many new perspectives shared which challenge common assumptions on new innovations and disruptions. What particularly stood out was the case Adam Grant presented on Warby Parker, a billion dollar startup by his students from Wharton. Quoting the book, the starting point of original ideas is curiosity. "Vuja de, the opposite of déjà vu, is about seeing new perspectives in something familiar. The Warby Parker founders have accepted expensive prescription glasses as a default until a vuja de event inspired them to start questioning".[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_separator type="normal" color="#00a2c5" thickness="1" up_style="px" down_style="px"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Vuja de, the opposite of déjà vu, is about seeing new perspectives in something familiar. The Warby Parker founders have accepted expensive prescription glasses as a default until a vuja de event inspired them to start questioning. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text]Risk averse, or risk takers? Contrary to popular belief, successful entrepreneurs are more likely to be risk-averse than risk takers, and they take steps to minimise the risks undertaken. The Warby Parker founders had jobs lined up in case their venture did not work out, and conducted many surveys and focus groups to test and improve their ideas before launching. Over 2000 names were developed and many were tested over a 6-month long period before they finally settled on ‘Warby Parker’. They...