Reaching for the best

There’s a new challenger in the Indonesian beer market. Bali Hai has re-tooled its brewery with state of the art technology from Europe and re-launched Bali Hai Premium against Heineken, Carlsberg and Bintang at the top end of the market. Already capturing outlets such as Ritz Carlton, Bali Hai is set to disrupt the Indo beer market, not only at the top but also with a re-vamped Draft Beer aimed at session drinkers in the lower end, high volume clubs and Dangdut bars.


Bali Hai Brewing has worked with DIA Brands to develop a carefully crafted strategy and re-positioned brand portfolio. Indonesia is a fast growing market with a young and expanding middle class that has a taste for innovative brands. There’s more to come from this progressive independent brewery, so watch this space.

For more see: Bali Hai Case Study