[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351815" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BALI HAI BREWING El Diablo Original Be original. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Creating a tribal brand for millennial clubgoers looking for originality. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351817" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column el_class="iClass"][vc_column_text]The Challenge Bali Hai Brewing (BHB) is Indonesia's No.3 brewery with over 40 years’ presence in the market. As an independent family owned brewery based in Jakarta, BHB has distribution across more than 10,000 outlets country wide. Following the successful launch of Bali Hai Premium in July 2016, DIA also worked on the re-positioning and design of El Diablo Original. The challenge was to position El Diablo as an alternative to international brands in the premium club sector.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351848" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost fourPicPerRow eiTwoPicRow"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351822" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351821" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost eiInsightRow"][vc_column width="1/2" el_class="iClass"][vc_column_text]The Insight El Diablo Original was positioned as an international premium quality golden ale crafted to deliver the robust one-of-a-kind taste for those looking for a distinctive choice, challenging convention and the ordinary. The tagline 'Be original' targets the brand to over 25 male upper (SES) drinkers looking for individuality and sharing unique experiences with friends. Building on a strong ‘tribal’ brand identity, El Diablo leverages a strong connection with the music loving community, extending to sponsorship of music festivals and anchoring its appeal around association with rock imagery. This was extended into co-branding with related cult brands such as Triumph motorcycles. [/vc_column_text][/vc_column][vc_column width="1/2" el_class="iClass"][vc_single_image image="351818" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column el_class="iClass"][vc_column_text]The Impact  Targeted against international brands such as Heineken and Carlsberg, since its launch in November 2016 it has been acquiring new outlets...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351703" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351727" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351728" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351726" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Caltex operates the largest oil company retail network in Australia. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351707" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended a radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed in 3D incorporating the smooth fluid lines that are a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. Once the 1L, 4L & 5L bottle shapes were approved we then simplified the information hierarchy and created a new premium label range using colour coding for easy identification of 6 oil products across 3 different container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351571" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][vc_empty_space height="40px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351577" img_size="full"][vc_single_image image="351576" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="351578" img_size="535x700"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Caltex is Australia's leading oil refining and marketing company. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations. [/vc_column_text][vc_single_image image="351575" img_size="full" css=".vc_custom_1551157187849{margin-top: 30px !important;}"][vc_column_text css=".vc_custom_1551157898955{margin-top: 30px !important;}"] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed by us incorporating the smooth fluid lines a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of a domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. We then simplified the information hierarchy on the premium label range and used colour coding for easy identification of 6 oil products across 3 different container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most positive response of any lubricant design work they had ever tested.[/vc_column_text][vc_single_image image="351574" img_size="full" css=".vc_custom_1551158672039{margin-top: 30px !important;margin-bottom: 30px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351573" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text] Caltex: Lubricants & Specialty Oils Resign boosts sales performance. The...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351112" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BALI HAI Reach for the best [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-launching Indonesia’s No.3 beer brand into the premium sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351114" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351034" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Bali Hai Brewing (BHB) is Indonesia's No.3 brewery with over 40 years presence in the market. Second generation management has invested in renovating and re-engineering the brewery for expansion. The target for BHB is to grow its share in a market where imported beer volumes are growing due to an expanding and affluent middle class at a projected CAGR of 6% a year. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The strategy was built around the repositioning of Bali Hai Brewing as Indonesia’s leading independent brewery, developing and distributing a distinctive range of beer brands for the national and international market. A new mission "To deliver authentic, inspiring stories and experiences through our beers, brands, and people" was crafted to anchor the new strategy across the company.   Drawing on Bali Hai Premium's (BHP) heritage as a brand rooted in Bali, the focus was shifted to the contemporary Bali lifestyle enjoyed by international and Indonesian consumers alike. The reference to premium luxury was captured in a new brand tagline 'Reach for the best’ positioning BHP as an international quality beer brand. This was expressed through a new and more international brand identity, packaging and communications design.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351000" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351003" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350999" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351002" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact BHP was launched through an above and below the line campaign including advertising, social media and trade marketing anchored on the 'Reach for the best' proposition. Trade marketing was...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350628" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] PEPERONI PIZZERIA Appetite for life [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Building more than a nice restaurant chain, but a brand that inspires love all around. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2014 Certificate of Excellence [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349994" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Peperoni first launched in 2004 with one outlet in the leafy suburbs of Greenwood but its wood-fired pizzas and traditional pasta soon drew a following and more outlets sprouted. Whilst it was enjoying fair success, Peperoni lacked a distinctive identity and didn't stand out in the highly fragmented casual dining space. Its new outlets also lacked the vibes that made Peperoni, well Peperoni. [/vc_column_text][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350629" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350630" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350631" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Bent on rediscovering what was at the heart of Peperoni, it wasn’t hard to see that the pizzeria was popular amongst groups who often gather in boisterous company to celebrate or simply have a good time over authentic Italian fare. Inspired by the Italian way of life, DIA crafted a proposition around the idea of ‘Appetite for Life’ that captures Peperoni’s mission to bring hearts and minds together to savour life in all its delightful flavours. The tagline ‘All We Knead is Love’ embodies Peperoni’s passion for great food and service. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349827" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349816" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349828" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349826" img_size="full"][/vc_column][/vc_row][vc_row...