[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353633" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] City Energy Good Energy For Our City [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="4/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Transforming City Gas, a 160 year-old utility brand, for a modern era requiring sustainable energy solutions for the future. [/vc_column_text][/vc_column][vc_column width="2/6"][vc_single_image image="353634" img_size="250 x 250"][vc_column_text] Winner of Silver and Highly Commended Awards for the Best Visual Identity and Best Corporate Evolution in the Transform Awards 2022 [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353635" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Energy is something we use daily but do not engage with. Our relationship with energy is exemplified by consumers’ relationships with City Gas. As the sole piped gas provider in Singapore, with 160 years’ heritage of serving over 870,000 households and businesses, many consumers are either not aware of or do not understand what City Gas offers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_video link="https://www.youtube.com/watch?v=DGicoj4g5jw"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Together with DIA, City Gas embarked on extensive research into both consumers and businesses to understand how we could transform City Gas into a modern provider sustainable energy solutions for the future of Singapore.   We found that beyond the typical expectations of energy providers, City Gas fell short when it came to perceptions of sustainability – despite the fact that the by-products of piped gas combustion are greener emissions like hydrogen and water.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353636" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353638" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]To better align City Gas’ agenda with consumers’ expectations of energy and Singapore’s sustainability agenda, a new name and complete brand strategy and architecture was developed, defining City Energy as provider of sustainable energy solutions in an expanded portfolio of...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353765" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] IJM Land A New Era, A New Promise, A Renewed Commitment. [/vc_column_text][vc_empty_space height="100" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] A brand refresh for a leading Malaysian developer to usher in a new era, with a new promise and a renewed commitment. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353772" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge IJM Construction has been around for over 30 years. IJM Land was created more than a decade ago from the merger of IJM Construction and Road Builders.   Despite its strong IJM Construction heritage of quality and international presence long before other developers even ventured across the shores, IJM Land has always taken a modest approach in positioning and marketing themselves. Other developers like Gamuda claimed sustainability, Ecoworld fulfilled prestige aspirations, but although IJM Land was considered a top developer offering value, it appeared to lack a clear brand image, differentiating and unique brand positioning vs others.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353771" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight From the very beginning, IJM has always focused on sincerity, customer centricity and uncompromising quality unlike any other. With the ability to appreciate customers’ aspirations and hopes, IJM Land’s unique positioning lies in crafting spaces that truly reflect the needs and wants of the consumers. For today and the future.   Their sincerity is borne out by their adoption of an even more sustainable approach that goes beyond just their developments, but the entire process, even getting their vendors and partners green certified to ensure a holistic sustainability implementation.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role DIA crafted a guiding philosophy and positioning that communicates IJM Land as a prominent player...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353770" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Malakoff Creating a more sustainable future with People, Planet, and shared Prosperity. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Rebranding to creating a more sustainable future with People, Planet and shared Prosperity as the end goal. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353747" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Malakoff’s heritage is of being the largest IPP in Malaysia. Most people have been unaware of the company, even as it responsibly generate much needed power for the country’s progress over the years. And neither did it need to be known.   In 2019, the company took over Alam Flora, the country’s largest waste management company.   However, the PPAs or Power Agreements are expiring by 2031. The company needed to pivot the business direction to being a more sustainable, green company - moving into renewable energy, waste to energy and waste management.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353746" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through a comprehensive Brand Audit of the Management, 350 employees, 600 customers/public/analysts/media reps, DIA realised that Malakoff had no baggage from the past but was perfectly poised in a unique position to deliver both renewable energy solutions and boost the circular economy. An position that no other energy company had.   Weaving this story into the logo and supergraphic design, the brand brought to life its purpose of focus on People, Planet and Prosperity through the 3 colour fins and DIA also developed the Brand architecture that introduced the 3 new business identities - Malakoff Green Solutions, Alam Flora Environmental Solutions and Malakoff Energy.   All this was woven together into a compelling brand narrative of dynamic change towards a greener future and a circular economy to enhance...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353716" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Boost Breaking barriers and paving the way for you to Be Unstoppable [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] An expansion with future aspirations from just a simple homegrown e-wallet to a full fledge digital financial service fintech player. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353717" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge BOOST has always been known as the homegrown e-wallet that pioneered the e-wallet industry in Malaysia, coming before the other e-wallets came to fruition.   Although throughout the years, BOOST has grown exponentially, introducing and expanding to even more services, they are still known as just an e-wallet.   Breaking away from the perception of a single service provider and introducing a whole range of digital services in the fintech industry with aspirations to go far into the future, the brand now needs to reflect that aspiration.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353718" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight As a champion of financial wellbeing, Boost help people cope post-pandemic by paving the way to go beyond. They dedicate their services to not just individuals but SMEs alike. As Boost expands into a full spectrum fintech player, it can help many more segments of people with their specific financial needs, creating a community of Boosties to attain their ambitions.   Hence the need to rebrand to reflect this new and ambitious direction of growth and scale.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353719" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role After rigorous understanding of the specific segments and their needs. DIA developed the branding to represent the revolution of Boost to be stronger, more confident, and bolder.   The typography was uplifted to be more quirky, adding a touch of...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353282" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WILDCATS Ideas Unleashed [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Innovation can be found everywhere. WILDCATS are mavericks who see possibilities where others don’t. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353280" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Enterprises need innovation to grow. They have resources but they also have limitations…Aspiring entrepreneurs have specialised skills and creative ideas. They seek opportunities but lack resources and a platform to collaborate and express their ideas…Aspiring entrepreneurs from different backgrounds are bursting with creative energies and hungry for opportunities. Wildcats is a global open innovation platform that brings together enterprises and aspiring entrepreneurs to collaborate, ideate, and bring to life ground-breaking solutions that tackle complex real world business challenges. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353281" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Wildcats provides a platform that brings together innovation-hungry enterprises and the rich diversity of its entrepreneurial community to innovate, create and disrupt. Wildcats ventures beyond the familiar confines of conventional ideas and ways of doing things to uncover revolutionary ideas and disruptive solutions. Wildcats needed a new narrative to connect their aspirations and opportunities. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353419" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] They also needed a visual identity that captured the gritty, bold, playful and imaginative persona of their people, and the community of innovators that they represent. This meant a deep dive into the psyche of the brand and the inspirations that make it unique and engaging for it’s people, as well as the community they work with. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353420" img_size="full"][vc_single_image image="353421" img_size="full"][vc_single_image image="353422" img_size="full"][vc_single_image image="353423" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Now there are no limits to where...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353404" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SC Auto Born to Lead [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Opening up new horizons for SC Auto with the launch of SC Neustar, Asia’s first designed and built bus brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353186" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SC Neustar represents SC Auto’s foray into the lastest technology in bus manufacturing. A first of its kind for Singapore’s automotive market, SC Neustar integrates it’s proprietary chassis technology and signature bus bodies to give customers a complete transport solution. Built using European components in accordance with the strictest global standards, SC Neustar is also injected with SC Auto’s local expertise, bringing the best of both worlds. SC Auto is also known for its reliable local support – no matter which city you are in, SC Auto experts are right behind you. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353441" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity Keeping pace with technology and evolving needs through constant innovation allows SC Auto to uphold high quality standards in everything they do. Having a global mindset also sets them apart from others, as they pursue state-of-the-art technologies and top certifications that are exemplary of international quality. They also understand that performance and practical usage are important, which is why SC Auto buses are developed with users and business needs in mind to deliver better fuel efficiency, driving experience, safety and comfort. DIA realised that a distinct new identity and positioning was required to launch SC NEUSTAR as SC Auto’s game changing new product for the Asian markets/. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353442" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] This involved re-framing the SC Auto brand with the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353396" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Farmpride Every moment matters! [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Making family & friends bond over easy and delicious food. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353398" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Farmpride is a part of Country Foods, a SATS BRF Company and a household name in Singapore for over 25 years. A well established snacks and meals brand, it has been known most famously for its iconic thumb logo and chicken nuggets, however over time it had lost appeal especially with the younger generation and millennial families. Dated packaging and communications needed immediate attention through a completely fresh review of the strategy and design. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353439" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight A comprehensive consumer research enabled us to learn that in today’s time starved lifestyles, conveniently prepared delicious food enables families to not worry about cooking and instead focus on enjoying precious time together. The tagline ‘Every moment matters’ reaffirms the brand belief of bringing people together over shared happiness.   The packaging used this strategic approach by illustrating a series of occasions directly on the packs that depict these joyful moments, be it a family picnic or a birthday party. With a refreshed ‘thumb’ identity and dynamic new packaging the brand received a complete boost and was further supported by a robust communication and launch strategy. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353162" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Outcome Farmpride has been going from strength to strength with high visibility at key retail stores such as Fairprice, Giant and Cold Storage garnering higher sales and popularity amongst consumers. It has now become a truly engaging brand, using...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353380" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Royal Brunei Catering From Catering To Culinary [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Moving from ‘Catering’ to ‘Culinary’ to serve the world with confidence, style and talent. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353381" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Despite its state linkage, Royal Brunei Catering was facing multiple challenges. Both airline and other institutional customers were increasingly demanding high-quality food catering at lower prices and great service. RBC was being seen more as ‘vendor’ and less so for the actual high-quality culinary work that it produced it in its kitchens. The word ‘Catering’ was also devaluing its overall brand strength and reputation pitting it against the large number of mass caterers. RBC also wished to diversify beyond airline catering in a strategic way but first had to build its credentials as a professional and skilful culinary player.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353382" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Stakeholders respected RBC as a national entity, worthy of potentially representing Brunei on a global culinary stage. We leveraged this strength by crafting the new brand promise ‘Taste of modern Brunei’ with the thought of RBC delivering the most trusted and delightful culinary experiences to Brunei and to Asia. To better represent the new brand positioning and strategy, DIA has also guided RBC in transitioning from a ‘Catering’ to a Culinary service provider through a name change by adopting the name ‘Royal Brunei Culinary’. Having ‘Culinary’ in the new name essentially captures what RBC now truly stands for as an organisation and brand, as it conveys a higher sense of professionalism and sophistication that it always aspires to bring through its food and service delivery.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353374" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Beautex Clean is Beautiful [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Inspiring a new emotional connect and pride of home decoration through Beautex as much more than an everyday household product. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353373" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Beautex by Tipex was the first brand to launch a complete range of premium and economical 3-ply products in Singapore. Recognised for it’s tulip motif, the conservative pack design was appealing mainly to the older age group with a diminishing franchise. DIA was briefed to develop a positioning and design that would elevate the brand and appeal to younger home makers.   At the same time Mood, the range of 2-ply tissues, is targeted at younger more budget conscious consumers who are looking for convenience and a brand that can fit any of life’s moments. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353158" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity Research indicated that consumers were inspired to look beyond function, to a brand that not just cleans, but inspires a sense of pride and confidence in maintaining a clean and beautiful home and living. That clean can be beautiful.   In contrast, we understood that Mood is beyond paper products, it’s a companion in uplifting life’s daily moments. Mood brings out the fun in the mundane - there’s one for everyone and every moment.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353376" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353375" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="353157" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Outcome Both Beautex and Mood have been re-launched with an immediate positive response from trade sales, with new positions and increased shelf presence. This has resulted in an immediate reassessment by consumers...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353428" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IPI Singapore Innovation Partner for Impact [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Reframing and renaming IPI as Singapore’s leading innovation agency helping companies connect to a global network of advisors in a unique innovation marketplace. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] [video width="1920" height="1080" mp4="https://diabrands.com/wp-content/uploads/2022/01/IPI_Explainer-Video.mp4" poster="https://diabrands.com/wp-content/uploads/2022/03/Post-4-LI@2x.png"][/video] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge IPI is the leading Singapore agency for Innovation under the wing of Enterprise Singapore. Widely misunderstood as as an intellectual property advisor, the agency wanted to re-establish itself as an innovation specialist with a broad range of advisory skills and an innovation gateway for Singapore companies through a global innovation market place connecting advisors and technologies in a global network. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353341" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA proposed a name change from ‘Intellectual Property Intermediary’ to ‘Innovation Partner for Impact’. This was articulated through a new positioning and purpose anchored on ‘Growth Beyond Boundaries’ expressing IPI’s focus on effective and purpose driven innovation for business, social and cultural impact. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353342" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The new positioning has been articulated through a strong new visual identity system (VIS) anchored on a core brand identity expressing the input of innovation, through effective partnership, to deliver clear impact as it’s desired outcome. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353429" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The brand identity and messaging has been expanded across a broad based traditional and digital media launch in November 2020 commencing with a ministerial announcement at IPI’s Techinnovation Forum. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353432" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353344" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353343" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...