23 May 2010

National Library Board

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350606" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] NATIONAL LIBRARY BOARD Knowledge, imagination, possibility [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Helping to ignite a love for innovative learning experiences. [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350608" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The National Library Board (NLB) is one of the most well-regarded public institutions in Singapore. It was first established to revamp the local library system so as to boost efficiency, but also to serve as a catalyst in creating a cultural shift towards a knowledge based economy in Singapore.   However this vision was not being clearly communicated across a portfolio that critically needed re-organisation. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350609" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350610" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA was engaged to undertake a comprehensive audit of the brand and its range of services. The insights and strategic recommendations resulted in a new brand vision - ‘Knowledge, Imagination, Possibility’ - that reflected NLB’s growing portfolio of information and knowledge services. This provided the foundation for new messaging that was developed for different audiences and stakeholders.   A clearer brand architecture was also developed to rationalise the relationships between the NLB master brand, the sub-brands of its services and other operating entities, all built on the NLB brand identity which was given a more contemporary new san serif logotype. This was also applied to the identity and wayfinding for the new National Library Building [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact NLB has more than lived up to its vision and is today a global case study of innovation. It has since created other distinct offers in the form of specialty libraries located within lifestyle destinations like downtown malls and the Esplanade arts centre, also...

Tagged:
Marionnaud Branding - Singapore
23 May 2010

Marionnaud

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350595" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MARIONAUD Beauty inspirations [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing Europe's leading retail beauty brand to Asian consumers and developing a destination retail experience. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350597" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Marionnaud is one of Europe’s largest retailer of exclusive beauty and luxury brands, but repeating that success in Asia is a different ball-game. We were commissioned by A.S. Watsons to make a study of Asian women and their attitudes towards beauty, to help recommend a new approach to beauty retailing in Asia. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350596" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350598" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350599" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350601" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA developed a multi-market research study that covered Singapore, the Philippines and China that sought to identify the main drivers of perceptions towards female beauty, the relationship between Asian women and beauty brands and what they were looking for in a beauty retail environment. This revealed a clear focus on holistic beauty amongst Asian women.   A new brand positioning for Marionnaud in Asia was created around the concept of ‘beauty inspirations’. The idea encompasses both inner and outer beauty needs and was expressed through a new brand identity and in-store experience that made its debut in a new 10,000 sqft prototype store at the Mall of Asia in Manila.   ‘Retailtainment’ was a key aspect of the experience concept and this was brought to life through features such as the cosmetic and fragrance bar, a beauty theatre for demonstrations and a juice bar to chill out, amongst others. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Marionnaud launched to great success in The...

Tagged:
Goodpack Branding - Singapore
22 May 2010

Goodpack

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349953" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] GOODPACK Growing partnerships [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Beyond packing solutions to world class partnerships – positioning the world No.1 supplier of Intermediate Bulk Containers to 'hire locally, de-hire globally'. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349956" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge With the world’s largest fleet of steel reusable Intermediate Bulk Containers (IBCs), Goodpack provides services to global core industries at over 5,000 locations worldwide. For years, Goodpack has enjoyed a leadership position underpinned by its first-mover advantage. But as the business grew quickly, there became a critical need for a unifying culture rooted in a strong brand. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The solution is quite literally out of the box. DIA found that beyond the IBCs, Goodpack is truly offering the promise of ‘Growing Partnerships’ – by bringing together manufacturers, distributors, buyers and suppliers from different parts of the world through an efficient model of hiring locally and de-hiring globally. This also means giving Goodpack staff a different way of approaching their work – from providing a practical packing solution to proactively being a world-class partner by understanding and even predicting customer needs. This has fuelled the development of a more robust CRM system.   The emphasis on partnerships has also inspired concerted efforts to develop HR and internal communication practices that foster a collaborative work culture.   All this has been reflected in a new identity system that communicates Goodpack's partnership offer, as well as the unique two-way 'hire locally, de-hire globally' proposition.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349955" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349957" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349954" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Following the re-branding programme, KKR the global investment firm took a majority stake in...

Tagged:
21 May 2010

Les Amis Group

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349862" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LES AMIS GROUP By friends, for friends [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning an award-winning F&B group to reflect corporate aspirations for a strong employer and employee brand compact… “Fulfilling Friendships”. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Amidst rising competition and labour crunch, Les Amis Group has been expanding its portfolio to embrace new, diverse concepts and market segments. As the Group strategised its next phase of growth, it became increasingly critical that it take stock of its brand and chart a clear direction forward. [/vc_column_text][/vc_column][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349864" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349865" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Inspired by its name, which is French for ‘the friends’, we created a brand story around the idea of ‘fulfilling friendships’, embodied in the tagline ‘By Friends, For Friends’ which provided concrete direction for people development, innovation, and corporate social responsibility initiatives. The new identity design deftly expresses the Group’s belief in people, and places the individual at the core of its signature. Leveraging on the revitalised brand strategy and identity, we developed a two-pronged engagement approach that positions Les Amis Group for talent attraction through the Friends First programme, and provided structure to people development through the LEAPFROG programme. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349871" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349866" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Riding on opportunities made available by the region’s burgeoning middle class, Les Amis Group has since extended its franchise with different brands introduced in Myanmar, The Philippines, Indonesia, Vietnam and Hong Kong.   The Group has also embedded the pillars of LEAPFROG in LAwards – a culinary challenge it co-organises with the Singapore Tourism Board and Workforce...

Tagged: