[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351684" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] U COLLEGE I know where I’m going. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Launching U College one of Australia's most innovative RTO's in the education sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351683" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge U College was a successful Australian online reseller of training courses aimed at 20-45 year old career changers for a number of different education providers. The challenge was to be seen as a leader in the sector and to cut through the conventions of the category.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351685" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351686" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Research revealed most Australian Education Colleges/RTO’s have been developed form a traditional academic, heraldic brand personality. U College wanted to be different. They wanted to have fun, be a bit quirky, communicate to students directly in an easy to understand language that reflected their own culture. This resulted in a new focus for all communications expressed in a new brand purpose 'I know where I'm going' statement. The brand promise expressed the idea that every student and each pathway journey is unique. Service-quality initiatives where introduced for U College employees so each student interaction further crystallised and reinforced a feeling of confidence and empowerment that they had a clear direction 'I know where I'm going'. U Coollege would help students to fulfil their potential. Brand Identity We created a new brandmark and identity that would truely engage students and also attract education providers. The bold, eye-catching U College brandmark was developed by combining a traditional university capital U letterform with a fingerprint pattern to symbolise a students individuality and unique pathway into higher education.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351669" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SYDNEY UNI SPORT & FITNESS Roaring Ahead. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Repositioning Sydney Uni Sport & Fitness to appeal to a wider audience. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351670" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Due to new federal government VSU legislation and increased local competition, Sydney University Sport (SUS) needed to generate more income by maximising the use of its facilities during off-peak times and making them accessible to the local community.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="patternleftPics"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351734" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351672" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351673" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Research revealed the local community didn’t know what SUS offered and thought its facilities were for students only. SUS provided first-rate facilities and services, coaching and sporting scholarships to its members, athletes and clubs. However the brand identity of the sports facilities was old, inconsistent and well overdue for an upgrade that would reflect these important changes. We proposed re-positioning SUS by renaming them as Sydney Uni Sports & Fitness (SUSF). Our objective was to create a more commercial, member-focussed business delivering a high-end range of facilities, services and courses. Aimed at university staff, students and the wider local community all people were now able to participate in a wide range of sports and fitness programs through an updated and simplfied membership program. We created a powerful new brand mark for SUSF based on the lion found in Sydney Universities heraldic crest. We then selected the blue and gold striped colours used by the famous Sydney University Football Club back in 1863 as the basis for our new brand colour...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351660" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] STOCKLAND Development capabilities. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Promoting Australia’s leading community creation company to investors. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351661" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Stockland are Australia’s largest diversified real estate investment trust. They wanted to capitalised on Stockland’s development capabilities by showcasing their centres of excellence in retail and residential community creation to potential investors.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351662" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The insight We developed a brand strategy that would showcase four of Stockland's most recent regional shopping centre developments - Stockland Shellharbour, Stockland Merrylands, Stockland Townsville, and Stockland Rockhampton. These projects represented just over $1 billon in development investment. The book also showcased the largest masterplanned community that Stockland has ever undertaken and the largest masterplanned development in Australia under single ownership. At 2,310 hectares and with an end value of approximately $5 billion, Caloundra South will be an exceptional coastal community that will set new standards for Australian mixed-use development. We also celebrated their residential development legacy created by Stockland’s founders over 60 years ago, yet firmly looked toward Stockland's sustainable future. Each case study tells the story of an organisation intent on building places that meet the needs of its customers and shape thriving communities. Our design concept connected readers to Stockland's regional developments through telling portraits and conversations with local residents of all age groups, bold colourful infographics and beautiful architectural photography.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351663" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Impact The Stockland Development Capabilities book was favourably received by Stockland and the wider investment community. Stockland continues to be a great Australian real estate investment trust that makes...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351641" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WATTYL Solagard. No.1 under the Australian sun. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Wattyl Solagard weathers change. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351642" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Wattyl has been an Australian icon since 1915, operating in Australia and New Zealand. Its most famous brand is Wattyl Solagard has been providing exterior paint protection for over 40 years. Solagard needed modernising without losing its strong brand heritage.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351643" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Wattyl is the second largest paint manufacturer in Australia. Providing protective paint and coatings to the Australian market for over 100 years. They wanted to modernise the Solagard packaging range to maintain its market leading position. We introduced the tagline ‘No.1 under the Australian Sun’ to the packaging and reinforced the strong red and yellow colour equity of the Solagard brand. We developed a new Solagard logotype that was stronger and more legible across all can sizes. Introduced a dynamic bright yellow sun graphic and used photography of three different homes to clearly identify each paint finish. A new red coloured guarantee roundel device was developed to highlight the paints superior protective qualities in Australia’s extreme weather conditions and a strong band of colour was added at the base for each paint finish type to improve sheen level selection instore by staff and customers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Impact The Solagard redesign was extremely well received by retailers and consumers throughout Australia. It maintained its market share and the range has been extended to include specialty finishes.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351644" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] Colour card inspiration. Increasing in-store point of sale...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351623" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BASF GLASURIT The No.1 waterborne paint worldwide. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Promoting a world class refinishing system. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351624" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Glasurit, a division of BASF, has been a premium prestige car spray paint refinishing system since 1888. They are a world leader in the passenger car and commercial vehicle refinishing sector. Glasurit wanted to promote their brand and product range across Australia and New Zealand to paint distributors and automotive bodyshops and a new waterborne paint system called Glasurit 90 Line.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351625" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would raise awareness of Glasurit 90 Line and highlight the benefits of using their comprehensive product range. We then created a promotional campaign based on the tagline ‘Glasurit 90 Line the No.1 Waterborne Paint Worldwide’. Programme initiatives included the design, development and launch of the following: A trade advertising campaign. A website featuring product info, colour matching, business solutions, training, news and events. Gloss Magazine featuring: product stories, advice, training, events, colour trends and initiatives. A range of Glasurit branded marketing materials. A series of video testimonials from bodyshops owners and users. A series of product usage videos to promote best process and practise. We also created a world-first, cost-effective and environmentally friendly initiative called the ‘Glasurit Bodyshop Emissions Program’ partnering with Carbon Neutral Australia. Glasurit customers were invited to join the program to offset their annual bodyshop solvent emissions. Membership contributions were then invested into a Carbon Neutral Australia tree planting program which further reduced greenhouse gas emissions.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351752" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] RUGBY UNION PLAYERS ASSOCIATION For the players and the game. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Repositioning RUPA as a professional organisation for rugby players and members. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351603" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge The Rugby Union Players' Association was incorporated in October 1995 in direct response to the professionalism of rugby and was established to promote and safeguard the interests of its members, who are the professional rugby players of Australia. Its members comprises players from the Wallabies, NSW Waratahs, Queensland Reds, Brumbies Rugby, Western Force, Melbourne Rebels, State Union Academies, Mens and Womens Rugby Sevens squads. Currently 100% of Australia’s full-time professional players are members. With a new CEO in place RUPA wanted to refresh its dated persona to give a stronger more professional presence for the organisation, nationally and internationally.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351777" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351776" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Our research indicated the need to explain who RUPA are and what they do for there players. We developed a platform based on the brand promise of 'For the players and the game' that helped position RUPA as a professional organisation for rugby players and provided a clear foundation for creative development. This translated into a dynamic new brand identity expressed through an iconic brand mark that represents a rugby ball in play about to be kicked towards goal. Brand Identity We created a modern and dynamic brand identity that would resonate with younger players coming up through the game, professional players and the wider rugby union community. The RUPA brand was applied to a wide range of applications and supported by a simple but...