Brand Naming Archives

27 Jul 2020

Liquid

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352945" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIQUID BY QUOINE Be Liquid [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Launching the world’s first integrated cryptocurrency exchange [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352572" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge In a world of stagnating markets and low interest rates, cryptocurrency trading has emerged as an exciting but volatile opportunity to trade currencies for potentially much higher returns. Liquid by Quoine is the world’s first fully regulated Cryptocurrency Exchange. Liquid presents a bridge between the security of traditional fiat markets and the opportunity [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge presented by trading Cryptocurrency on a more secure platform. Liquid is fast, easy to operate and offers unequalled opportunities for inter-currency trading across and within both crypto and fiat domains. The challenge was to position the world’s first fully regulated crypto/fiat exchange in a market where volatility is the predominant theme and adoption of crypto currencies is still in a very emerging stage of development. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352573" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Opportunity The lead strategy in positioning the exchange was to adopt the name ‘Liquid’ to replace the corporate name Quione as the carrier of the brand. Liquid encompasses the core value proposition of the exchange which is to bring a new source of liquidity to business in an increasingly illiquid world. The Liquid brand strategy has been supported by a dynamic new identity system and messaging platform that communicates the positioning of the brand across a wide range of platforms from web to social, events, environmental and internal engagement channels. The symbol was developed based on the notion that Liquid is the bridge — between fiat and crypto, from possibility...

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16 Jun 2020

Maybank MSpace

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352947" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MAYBANK SINGAPORE My Space, My Bank [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Creating a unique space to attract millennial consumers [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352560" img_size="full"][/vc_column][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Maybank Singapore wanted to reach out to young adults in an attempt to rekindle a connection with a consumer group that is disengaged from the conventional branch banking offer and associated services. With a prime location on Orchard Road, the challenge was to create an environment and concept that would break down barriers and invite participation. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352563" img_size="full" css=".vc_custom_1595854741370{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_column_text] The Opportunity Our research revealed that re-framing a traditional branch format would not appeal. Young consumers were looking for a space that they could own and congregate. The opportunity was to create a space that would serve as a meeting point for friends and a place that would enable young customers to relax and make new connections while at the same time gaining access to financial services and advice when needed [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352564" img_size="full" css=".vc_custom_1595854804897{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Two key components were combined to create the ideal environment for this customer group. The branch was designed to include a coffee shop, so became a branch within a coffee shop. This was combined with a range of e-banking services including ATMs and tablets to deliver on-demand services. The branch was branded MSpace and positioned to millennials as ‘my space’ to encourage young customers to explore banking in a new way that was framed for them. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352565" img_size="full" css=".vc_custom_1595854900394{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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16 Jun 2020

Y3 Technologies

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351023" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Y3 Technologies Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351017" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge For over 20 years, Y3 Technologies has been the systems division of YCH, Asia’s largest logistics group. The decision was taken to bring Y3 out from the YCH Group umbrella under new management and relaunch the company as a leading global systems integrator and CRM provider. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Our research revealed that in order to succeed in a cluttered and confused market of competing technology providers, Y3 needed to position itself as a provider of solutions to business that are transformational and that translate needs and expectations into lucrative opportunities. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351018" img_size="full" css=".vc_custom_1473762861863{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351019" img_size="full" css=".vc_custom_1473762876420{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] A new vision was crafted for a better future, inspired by people and powered by technology. This envisaged Y3 on a journey with its customers and people to reinvent tomorrow through innovative technology solutions that make an impact on the way we think, live and work. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The new brand positioning has been supported by an impactful brand design that positions Y3 as an innovative and leading company that is ready to deconstruct the norm, learn from the best and grow the new with courage and curiosity. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351020" img_size="full" css=".vc_custom_1473762888911{border-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351022" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351024" img_size="full" css=".vc_custom_1473763162842{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Y3 was launched in mid 2016 and has gained immediate success,...

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02 May 2019

Certio

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351722" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CERTIO Unlocking High Performance [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Igniting premium value in an invisible brand [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351716" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge Sime Darby Plantations (SDP) came to us to raise the profile of its premium quality oil and specialty fats offering. As a product range, the B2B offering dominated the ASEAN region and was set to gain traction in the global arena. Without consumers knowing, the range touches consumers’ lives everyday through their favourite snacks, confections, and fast food – an ingredient brand that was ever-present but invisible.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351717" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column width="1/2"][vc_single_image image="351718" img_size="full" alignment="center"][/vc_column][vc_column width="1/2"][vc_column_text el_class="gridTextSpecial"]The Objective Our objective was to help the brand gain recognition as a relevant and visible ingredient brand. We identified the opportunity to help SDP realise that its premium quality offering was creating value, but that by investing in the brand, they could take that value even further.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight Discovery was at the core of our strategy – we conducted an extensive customer, competitor and category audit, as well as a thought-provoking visioning workshop with the leadership team and key personnel, leaving no stone unturned and no data source untapped. It was a highly collaborative process as we sought to uncover a value proposition. Drawing on our insights, our findings revealed that the brand was alive with weakly defined propositions but not thriving. Arming the brand with a renewed purpose to give businesses around the world the desired edge to always stay ahead, we brought to surface the brand’s underlying character...

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02 May 2019

IIBD Brand Launch

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351652" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IIBD Spirit of Enterprise [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Fulfilling Dreams with the ‘Spirit of Enterprise’ [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351655" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge The Johor Bahru Central Business District has long been the hub of business, financial and social activities in the Johor state. An extensive urban transformation master plan was initiated by Johor Corporation (J Corp) to reinvent the heart of the state of Johor. Albeit being an important state transformation plan, through a series of stakeholder engagement and conversations, it became apparent that a strong sense of pride by the people of Johor has led to worries of alienation in the face of change.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351656" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight DIA Brands developed the idea of ‘co-creating the future of IIBD’ in bolstering the inclusivity of the people in the process of elevating the district as a lovable, livable and inclusive city, on par with other internationally renowned cities. With that in mind, IIBD is strategically branded to enhance business activities in the region while inspiring Johoreans to live their potentials to the fullest. Under the four guiding principles aptly named the ‘HOME’ lenses representative of the Heritage, Opportunity, Mobility and Eco-Sustainability elements in the district, the revitalised IIBD brand was launched in early 2017. In the spirit to elevate the standard of the launch event, on par with the newly branded IIBD, the concept of ‘experiential dining’ was brought to the table. The team curated an entire menu that encapsulated the heritage values and culture of Johor through the form of traditional cuisines[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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01 May 2019

Avialite

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351466" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AVIALITE Illumination though Imagination [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Harnessing energy for the betterment of humanity. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351467" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351468" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351469" img_size="full" css=".vc_custom_1516872051368{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge DIA was engaged to help realise the full potential of Avialite, the leading manufacturer of LED aviation obstruction lighting in Malaysia. However, there were many untold stories from the unsung heroes who risk their lives daily to keep our skies safe for us, they weren’t able to communicate their brand story and create meaningful conversations around the brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351470" img_size="full" css=".vc_custom_1516872130881{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Discovery was at the core of our strategy – we conducted competitor audit and communications audit, as well as a half day thought-provoking visioning workshop with the leadership team, leaving no stone unturned and we discovered their white space. Avialite has been about solving unsolved challenges through thoughtful design. Since pioneering Malaysia’s first LED Aviation Obstruation Beacon and Warning Light in 2004, Avialite have been on a path of unstoppable innovation, designing and perfecting lighting solutions to customers around the world. Imagination is Avialite’s key intellectual capital and the catalyst for the business. As champions of positive impact, Avialite continuously invest in research and development to bring about meaningful innovation. Armed with imagination as the key asset of the organisation and the catalyst for the business, we began to envision a brand world for Avialite by giving them a mantra of “Illumination through Imagination” where...

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14 Oct 2016

SRG

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351146" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SRG Making the complex simple [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing a global complex services business together under one brand [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351135" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SRG is a publicly listed global complex services company headquartered in Perth, Western Australia. Built since 1961 to take on the infrastructure and mining projects others consider too challenging, the company has brought its unique blend of innovation to many of the world’s iconic stadiums, skyscrapers, bridges, dams, structures and mining projects. Formerly two businesses, Structural Systems and Rock Australia, due to a corporate restructure a decision was made to unify the company under the name SRG Limited to refocus and reposition the business for global growth.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351136" img_size="full" css=".vc_custom_1476412109744{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351138" img_size="full" css=".vc_custom_1476412176306{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351139" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351137" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The company’s promise to its customers was to ‘make the complex simple’. DIA Brands’ approach to this major rebrand was to bring simplicity and clarity to the way the business told its story and built its brand across all its physical and digital interactions. Change communications were developed to bring customers along on the journey and the business’ new brand positioning and new organisational values were brought to life throughout the new company headquarters to help create a unified culture. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351149" img_size="full" css=".vc_custom_1476438745448{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Since the restructure and rebranding, SRG’s share price and market capitalisation has...

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13 Oct 2016

QV1

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351118" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] QV1 The iconic office tower [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reinvigorating one of architect Harry Seidler’s finest office buildings [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351119" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Perth commercial property market came under severe pressure from the downturn in the Western Australian resources economy. Even though QV1 was widely regarded as Perth’s most prestigious commercial address in the city, the owners knew that in a ‘buyers’ market, brand reputation and providing a differentiated brand experience was critical to retaining and attracting the cream of the city’s corporate tenants. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA Brands’ strategy was to emphasise the emotive and architectural differences that separate QV1 from the impersonal ‘glass boxes’ that dominate the city skyline. The expression of this strategy was the ‘Love where you work’ positioning crafted by DIA Brands’ strategy team to remind people that QV1 is an iconic and beautiful building, designed by the internationally renowned architect Harry Seidler AC. We then redesigned the QV1 identity to align with the premium status of the building and refreshed all of QV1’s physical and digital brand assets from the ground up to transform the customer experience.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351120" img_size="full" css=".vc_custom_1476328170891{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351121" img_size="full" css=".vc_custom_1476328195127{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351122" img_size="full" css=".vc_custom_1476328230419{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Today, QV1’s tenants are in no doubt that 250 St Georges Terrace is still Perth’s finest corporate address on the city’s most powerful street. The brand has been...

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23 May 2016

Sport Singapore

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350150" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SPORT SINGAPORE Live better through sport [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Transforming Singapore into a sporting nation through a new vision and brand intent. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2014 Excellence in Government Sector Marketing (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350151" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350625" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Vision 2030 defines a new vision for sport and a strategic shift in Singapore Sports Council’s (SSC) role in the local sporting landscape. With the objective of harnessing sport in uniting communities, SSC wanted a compelling brand proposition that empowers individuals to ‘Live Better Through Sport’ and provide the communications architecture to activate the brand at all levels. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350153" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Appreciation of the context provided impetus to heighten SSC’s role as a change agent in fostering a sporting culture that can be relatable to all. “Singapore Sport Council” was rebranded as “Sport Singapore”, signaling a bold change from government-sponsored to empowering people and bringing sport into the lives of all Singaporeans. This was translated into a new visual identity, captured in a dynamic ‘sphere’ that represents the energy and fullness of life that sport brings to people of all ages and abilities. This was supported by a new brand architecture that helped to streamline Sport Singapore's initiatives, bringing clarity to the key sub-brands it drives through a monolithic endorsed brand architecture system anchored by the new Sport Singapore 'sphere' symbol. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact With the...

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23 May 2016

JustCo

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350072" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] JUSTCO Let’s make work better [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] More than a co-working community, a vision to make work better for the new economy with an innovative, global ecosystem. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350079" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge Sensing a shift in the nature of today’s new economy enterprises and the way the modern generation works, JustGroup saw an opportunity to cement its position in the work space solutions category with a new co-working offer. The challenge was doing so in a manner that differentiates it from the rife of smaller players that target clear niche segments. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350083" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350087" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350081" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="350077" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350085" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Leveraging on the Group’s existing serviced office business, the JustCo brand was borne – a movement to enhance various dimensions of work in the new economy by providing an open, dynamic co-working environment that give emerging businesses and individuals the flexibility and opportunity to work together and drive growth in the new economy. With simplicity, fairness and relationships forming the cornerstone of its value system, the JustCo identity naturally played on the ‘US’ embedded in ‘JUST’ to emphasise its focus on community building. This honest, grounded personality sets the tone for the brand design language and makes a palpable presence in the messages carrying the ubiquitous ‘just’ and bringing it into the co-working space’s interior, as well as the wide range of marketing and communication materials designed...

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23 May 2016

Kayamila

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350522" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] KAYAMILA Open up… to delicious mornings and a world of possibilities! [/vc_column_text][vc_empty_space height="150" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] A new take on an old-time favourite. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2016 Excellence in Brand Strategy (Bronze) [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351132" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge An old time Asian breakfast favourite kaya was facing potential irrelevance, no thanks to the modern and western breakfast spread choices and the hectic lifestyle that allows no time for family to have a quick but warm breakfast together. Kaya therefore had to become relevant at every level – be it in terms of positioning, packaging, flavours and messaging. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350530" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Insight We delved deep into the psyche and habits of today’s consumers and drew learning from other western spreads and overall breakfast category to uncover opportunities. The outcomes and key insights informed the overall strategy to present kaya as the much loved choice of modern families by expanding its role beyond breakfast and tea-time occasions. With a proposition centered around "Open Up", the brand was able to leverage on a compelling platform to introduce product innovations through contemporary and unexpected flavours that injected life and enhanced kaya’s relevance and appeal to new market segments. To supplement the revitalised proposition, a new name was introduced. "Kayamila" represents Fong Yit's ambitious goal to elevate the kaya category. The new name injects vibrancy into the product portfolio, and enabled the brand to stretch...

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23 Apr 2016

Library@Orchard

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350148" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIBRARY@ORCHARD Design is for everyone [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Framing the library as a ‘wonderland’ that makes design accessible and inspiring for all. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351215" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] President's Design Award 2015 Design of the Year [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350141" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge After a 7-year long closure, the team behind library@orchard sought to create a next-generation library that integrates new experiences for users. Re-creating the library as a new kind of space that has multiple roles and reflects the needs of today's media-astute users was challenging and required new thinking. Concieved as a creative space that aimed to make design accessible, it sought to reach beyond the creative community to engage the public in the possibilities of design at all levels.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350142" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350144" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350143" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350146" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Design as a discipline is often not well understood and may be seen as the remit of only those in the creative industry. Engaging a larger community in design implies the need to make design more engaging, understandable and accessible. To express the brand’s imperative, DIA captured the its essence in the tagline ‘Design is for Everyone’, a theme that is central to the development of the brand. This was brought to life through the idea of a ‘Wonderland’ – which frames library@orchard as a ‘rabbit hole’, where surprises abound at every corner. Using a distinctive visual and verbal language,...

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