Corporate Communications Archives - Page 4 of 4

23 May 2010

Pomeroy Studio

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350223" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] POMEROY STUDIO Designers and thought leaders of sustainable built environments. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Distilling the professional ethos of an individual personality to build a sustainable brand. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350216" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Prof Jason Pomeroy is an internationally recognised authority on sustainable built environments. His objective was to develop his own architectural consultancy on the back of an illustrious career that spans award-winning architectural and master planning work, academia and writing. DIA was invited to create a brand identity that captures the ethos that would anchor his practice. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The Pomeroy Studio brand identity is anchored on the concept of urban spaces, as expressed in the Pomeroy Studio logotype, and reflects the six criteria for a successful urban development – economic, cultural, social, environmental, spatial and technological. This concept was applied to environmental graphics, the practice’s website and communication and collaterals for a successful launch. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Pomeroy Studio is today known as much for its award-winning work as for its thought leadership at the forefront of the sustainable built environment agenda, and has grown from one to six studios in under five years. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350217" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350218" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350219" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_separator type="normal" color="#666666" thickness="1" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space height="12px" image_repeat="no-repeat"][vc_column_text][workcategories][/vc_column_text][vc_empty_space height="12px" image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_separator type="normal" color="#666666" thickness="1" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="displaynone-1"][vc_column][vc_column_text][relatedwork selected_projects="351078,349962,351079"][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="12px" image_repeat="no-repeat"][vc_separator type="normal" color="#666666" thickness="1" up_style="px"...

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23 May 2010

OCBC Bank

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351008" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OCBC BANK Strength to Strength [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Transforming OCBC from Singapore’s local bank to an Asian banking powerhouse. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351010" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351014" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge OCBC is one of Singapore’s oldest and most respected banks. Founded by the philanthropist Lee Kong Chian in the 1930s, the bank has played a prominent role in Singapore’s national development and is today a leading bank in Singapore and Malaysia. Following the announcement of the deregulation of the Singapore banking market by then Finance Minister Lee Hsien Loong in 1998, OCBC realised the need to reposition the bank to face competition from global banking brands. The objective under Alex Au, OCBC’s new CEO, was to layout a new roadmap for the brand to help steer it through the next 20 years.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The first action was to create a change culture around a new set of internal values - Teamwork; Integrity and fair dealing; Customer focus; Support for change. This was cascaded through the organisation through a staff convention and an internal training programme. A new brand proposition ‘Strength to Strength’ was created to encompass OCBC’s traditional strengths as the SME’s bank as well as its new strength as an emerging regional bank with a global reach.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact This was communicated through a distinctive new corporate and retail brand identity, giving OCBC a strong presence on the street and a transformed customer interface in the branch. A new brand and sub-brand architecture was introduced to help customers navigate the branch and locate automated and specialist services. OCBC has remained as one of Singapore’s most successful independent banks and a...

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23 May 2010

National Library Board

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350606" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] NATIONAL LIBRARY BOARD Knowledge, imagination, possibility [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Helping to ignite a love for innovative learning experiences. [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350608" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The National Library Board (NLB) is one of the most well-regarded public institutions in Singapore. It was first established to revamp the local library system so as to boost efficiency, but also to serve as a catalyst in creating a cultural shift towards a knowledge based economy in Singapore. However this vision was not being clearly communicated across a portfolio that critically needed re-organisation. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350609" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350610" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA was engaged to undertake a comprehensive audit of the brand and its range of services. The insights and strategic recommendations resulted in a new brand vision - ‘Knowledge, Imagination, Possibility’ - that reflected NLB’s growing portfolio of information and knowledge services. This provided the foundation for new messaging that was developed for different audiences and stakeholders. A clearer brand architecture was also developed to rationalise the relationships between the NLB master brand, the sub-brands of its services and other operating entities, all built on the NLB brand identity which was given a more contemporary new san serif logotype. This was also applied to the identity and wayfinding for the new National Library Building [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact NLB has more than lived up to its vision and is today a global case study of innovation. It has since created other distinct offers in the form of specialty libraries located within lifestyle destinations like downtown malls and the Esplanade arts centre, also...

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23 May 2010

Kota Iskandar

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350135" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] KOTA ISKANDAR Reimagining Johor’s New Administrative Centre [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reinventing the new administrative centre of Johor to promote tourism and drive economic, social and political value. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2012 Multi-Disciplinary Design (Bronze) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350116" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge It all began with a dream to create an administrative centre like no other – a destination that’s founded on humanity, embracing Islamic design elements yet perfectly harmonising with Johor’s history, culture and nature. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350113" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Pushing for radical innovation, we helped bring Johor’s living legacy to life by reshaping public, tourist and investor experiences. Adopting an outside-in approach, we invited participants to step into the shoes of various tourist archetypes and immerse in experiences including Dialogue in the Dark, Feng Shui Tours, NatGeo store etc. An ideation workshop was then facilitated to help the respective stakeholders co-create the future. Random connections were the order of the day, as teams ideated. This led to the conceptualisation of Malaysia’s first experiential parliament, as well as the design and prototyping of the parliament tour experience, replete with compelling stories that make an impact.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350132" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The futuristic vision of the State made real – fuelled by the conviction of Cahaya Jauhar and the branding expertise of DIA – Kota Iskandar: a must-see destination of Johor today! [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350128" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350127" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350130" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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22 May 2010

Iyer Practice

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349965" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IYER PRACTICE ‘We are a family’. Upholding friendly, trusted relationships [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Re-focusing a long-standing professional services brand as an expert advisor, growing conversations through trusted relationships. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Iyer Practice has enjoyed great success since its founding in 1993. With the divestment of its audit and assurance service following new regulatory guidelines and the arrival of the next generation on board, as well as the expansion of to a new office in Hong Kong, the firm needed an updated and distinct brand proposition. The challenge was to communicate the new focus of Iyer Practice as advisors, so new and existing clients will understand the value they bring. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight While some stakeholders saw the family-aspects of the business as traditional, many found it positive as it signifies significant commitment and loyalty. In this context, it was ctitical that the brand strike a balance between maintaining a professional image but embracing the ‘family-business’ ethos to maintain and grow long-term client relationships while attracting and retaining the best talent. Key research insights gave rise to the brand idea of ‘We are a family, upholding friendly, trusted relationships’, which is captured through the new brand identity – a dialogue cube with the ‘I’ hallmark. This captures the core thought of Iyer Practice: that the key to friendly, deeply trusting relationships are first seeded through open and trusted conversations with clients, partners and people.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350049" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350055" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350051" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The revitalised brand has enabled Iyer Practice to attract new-economy clients and top talent, and provided a springboard for the brand’s...

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21 May 2010

Les Amis Group

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349862" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LES AMIS GROUP By friends, for friends [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning an award-winning F&B group to reflect corporate aspirations for a strong employer and employee brand compact… “Fulfilling Friendships”. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Amidst rising competition and labour crunch, Les Amis Group has been expanding its portfolio to embrace new, diverse concepts and market segments. As the Group strategised its next phase of growth, it became increasingly critical that it take stock of its brand and chart a clear direction forward. [/vc_column_text][/vc_column][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349864" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349865" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Inspired by its name, which is French for ‘the friends’, we created a brand story around the idea of ‘fulfilling friendships’, embodied in the tagline ‘By Friends, For Friends’ which provided concrete direction for people development, innovation, and corporate social responsibility initiatives. The new identity design deftly expresses the Group’s belief in people, and places the individual at the core of its signature. Leveraging on the revitalised brand strategy and identity, we developed a two-pronged engagement approach that positions Les Amis Group for talent attraction through the Friends First programme, and provided structure to people development through the LEAPFROG programme. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349871" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349866" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Riding on opportunities made available by the region’s burgeoning middle class, Les Amis Group has since extended its franchise with different brands introduced in Myanmar, The Philippines, Indonesia, Vietnam and Hong Kong. The Group has also embedded the pillars of LEAPFROG in LAwards – a culinary challenge it co-organises with the Singapore Tourism Board and Workforce...

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