[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352942" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OLAM Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352665" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Olam envisioned developing an event aimed at brining together the world’s leading agricultural commodities companies and NGOs together for the launch of the Global Agricultural Alliance (GAA) an Olam conceived initiative to address the pressing issues facing thfuture of the industry in the face of population growth and climate change. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352667" img_size="full" css=".vc_custom_1596030919240{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352668" img_size="full" css=".vc_custom_1596030940085{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight Olam asked DIA to help theme the event and create an identity that would reflect the event purpose to bring together industry leaders in a meaningful and fruitful dialogue. Olam wanted to position themselves as sponsor while maintaining the framework of the event as an independent forum for dialogue amongst industry leaders. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352669" img_size="full" css=".vc_custom_1596031038413{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] DIA created an event identity that strongly represented the core purpose of the forum as an exchange of ideas about the sustainable future of the industry and it’s context as an enabler of fundamental resources for a growing planetary population [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352670" img_size="full" css=".vc_custom_1596031150197{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352671" img_size="full" css=".vc_custom_1596031368567{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width:...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352947" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MAYBANK SINGAPORE My Space, My Bank [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Creating a unique space to attract millennial consumers [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352560" img_size="full"][/vc_column][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Maybank Singapore wanted to reach out to young adults in an attempt to rekindle a connection with a consumer group that is disengaged from the conventional branch banking offer and associated services. With a prime location on Orchard Road, the challenge was to create an environment and concept that would break down barriers and invite participation. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352563" img_size="full" css=".vc_custom_1595854741370{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_column_text] The Opportunity Our research revealed that re-framing a traditional branch format would not appeal. Young consumers were looking for a space that they could own and congregate. The opportunity was to create a space that would serve as a meeting point for friends and a place that would enable young customers to relax and make new connections while at the same time gaining access to financial services and advice when needed [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352564" img_size="full" css=".vc_custom_1595854804897{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Two key components were combined to create the ideal environment for this customer group. The branch was designed to include a coffee shop, so became a branch within a coffee shop. This was combined with a range of e-banking services including ATMs and tablets to deliver on-demand services. The branch was branded MSpace and positioned to millennials as ‘my space’ to encourage young customers to explore banking in a new way that was framed for them. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352565" img_size="full" css=".vc_custom_1595854900394{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351652" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IIBD Spirit of Enterprise [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Fulfilling Dreams with the ‘Spirit of Enterprise’ [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351655" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge The Johor Bahru Central Business District has long been the hub of business, financial and social activities in the Johor state. An extensive urban transformation master plan was initiated by Johor Corporation (J Corp) to reinvent the heart of the state of Johor. Albeit being an important state transformation plan, through a series of stakeholder engagement and conversations, it became apparent that a strong sense of pride by the people of Johor has led to worries of alienation in the face of change.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351656" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight DIA Brands developed the idea of ‘co-creating the future of IIBD’ in bolstering the inclusivity of the people in the process of elevating the district as a lovable, livable and inclusive city, on par with other internationally renowned cities. With that in mind, IIBD is strategically branded to enhance business activities in the region while inspiring Johoreans to live their potentials to the fullest.   Under the four guiding principles aptly named the ‘HOME’ lenses representative of the Heritage, Opportunity, Mobility and Eco-Sustainability elements in the district, the revitalised IIBD brand was launched in early 2017. In the spirit to elevate the standard of the launch event, on par with the newly branded IIBD, the concept of ‘experiential dining’ was brought to the table. The team curated an entire menu that encapsulated the heritage values and culture of Johor through the form of traditional cuisines[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351118" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] QV1 The iconic office tower [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reinvigorating one of architect Harry Seidler’s finest office buildings [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351119" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Perth commercial property market came under severe pressure from the downturn in the Western Australian resources economy. Even though QV1 was widely regarded as Perth’s most prestigious commercial address in the city, the owners knew that in a ‘buyers’ market, brand reputation and providing a differentiated brand experience was critical to retaining and attracting the cream of the city’s corporate tenants. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA Brands’ strategy was to emphasise the emotive and architectural differences that separate QV1 from the impersonal ‘glass boxes’ that dominate the city skyline. The expression of this strategy was the ‘Love where you work’ positioning crafted by DIA Brands’ strategy team to remind people that QV1 is an iconic and beautiful building, designed by the internationally renowned architect Harry Seidler AC. We then redesigned the QV1 identity to align with the premium status of the building and refreshed all of QV1’s physical and digital brand assets from the ground up to transform the customer experience.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351120" img_size="full" css=".vc_custom_1476328170891{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351121" img_size="full" css=".vc_custom_1476328195127{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351122" img_size="full" css=".vc_custom_1476328230419{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Today, QV1’s tenants are in no doubt that 250 St Georges Terrace is still Perth’s finest corporate address on the city’s most powerful street. The brand has been...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350150" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SPORT SINGAPORE Live better through sport [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Transforming Singapore into a sporting nation through a new vision and brand intent. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2014 Excellence in Government Sector Marketing (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350151" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350625" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Vision 2030 defines a new vision for sport and a strategic shift in Singapore Sports Council’s (SSC) role in the local sporting landscape. With the objective of harnessing sport in uniting communities, SSC wanted a compelling brand proposition that empowers individuals to ‘Live Better Through Sport’ and provide the communications architecture to activate the brand at all levels. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350153" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Appreciation of the context provided impetus to heighten SSC’s role as a change agent in fostering a sporting culture that can be relatable to all.   “Singapore Sport Council” was rebranded as “Sport Singapore”, signaling a bold change from government-sponsored to empowering people and bringing sport into the lives of all Singaporeans.   This was translated into a new visual identity, captured in a dynamic ‘sphere’ that represents the energy and fullness of life that sport brings to people of all ages and abilities.   This was supported by a new brand architecture that helped to streamline Sport Singapore's initiatives, bringing clarity to the key sub-brands it drives through a monolithic endorsed brand architecture system anchored by the new Sport Singapore 'sphere' symbol. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact With the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350072" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] JUSTCO Let’s make work better [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] More than a co-working community, a vision to make work better for the new economy with an innovative, global ecosystem. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350079" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge Sensing a shift in the nature of today’s new economy enterprises and the way the modern generation works, JustGroup saw an opportunity to cement its position in the work space solutions category with a new co-working offer. The challenge was doing so in a manner that differentiates it from the rife of smaller players that target clear niche segments. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350083" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350087" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350081" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="350077" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350085" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Leveraging on the Group’s existing serviced office business, the JustCo brand was borne – a movement to enhance various dimensions of work in the new economy by providing an open, dynamic co-working environment that give emerging businesses and individuals the flexibility and opportunity to work together and drive growth in the new economy.   With simplicity, fairness and relationships forming the cornerstone of its value system, the JustCo identity naturally played on the ‘US’ embedded in ‘JUST’ to emphasise its focus on community building. This honest, grounded personality sets the tone for the brand design language and makes a palpable presence in the messages carrying the ubiquitous ‘just’ and bringing it into the co-working space’s interior, as well as the wide range of marketing and communication materials designed...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349936" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] ENTOPIA Giving the unsung heroes in nature a voice [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Breathing new life into the destination and creating a purposeful existence that frames magical encounters with nature. [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349937" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge When the Penang Butterfly Farm (PBF) opened its doors in the 1980s, it became one of the largest research and breeding centres for tropical butterflies and rose in fame as Penang’s prime tourist attraction. However, staying ahead in the expectation economy requires a new way of thinking and being. This became the call for reinvention, a call to regain relevance. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349938" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Insight An intensive soul-searching process led us to an amazing revelation. Invertebrates, the silent majority, represent 80% of life on our planet. Working tirelessly to maintain the balance of nature, these unsung heroes were in need of a champion to stand up for them and give them a voice. That was PBF’s true calling. We assisted PBF’s management in creating the new name, brand and destination: Entopia - an idyllic and magical destination that helps people re-connect with nature. Together with them, we created the brand’s approach and guidelines and the entire destination experience of Entopia. Collectively, we inspired a new and unified beginning for its employees. This glorious world of nature is being embraced and celebrated by all of its employees and is carried through all the marketing communications and collaterals. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact “DIA Brands has indeed help find the missing key to unlock the future identity of Penang Butterfly Farm, with their in-depth re-branding...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349897" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CHANGI AIRPORT Exceptional people, connecting lives [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] 1,000 staff, 30,000 workers, 50 million passengers a year, one aspiration… exceptional people, connecting lives. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351221" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Good Design 2015 SG Mark – SG50 Special Edition [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349898" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Changi Airport Group was formed to better manage the transition of Singapore's airport from government to a commercial business and to develop it as a global air-hub. At the same time, it was to grow its business as a provider of development and management capabilities to airport owners and operators worldwide. The challenge is for it to move away from purely operational mindset to embrace a much more customer centric culture. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349899" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Extensive research revealed that more than being an efficient manager of travel operations, Changi played a critical role in connecting people, business and commerce on a daily basis and fulfilling the aspirations present in every journey. This resulted in a new focus for all airport functions expressed in a new purpose ‘Connecting Lives’.   The brand promise expresses the idea that every individual and each journey is unique, and this further crystallised into an employee value proposition that was cascaded to all levels of operation and translated into service-quality initiatives for Changi’s 30,000 workers.   All these are embodied in a vibrant brand identity system applied across the airport’s operations. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349901" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349889" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CARLTON HOTEL The heart of the city [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning Carlton Hotel as Singapore's leading independent hotel brand to capture business travellers in "the heart of the city". [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2010 Brand Identity (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349892" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The launch of a new wing for the 20-year old hotel demanded that Carlton relook at its brand positioning and refresh its dated persona. This was especially important against a landscape of booming tourist arrivals and as iconic destination hotels such as Marina Bay Sands and Resorts World Sentosa opened their doors. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight A melting pot of cultures and flavours, Singapore had served as a trading hub since its early days and continues to play the role as one of Asia’s most important commercial centres.   Carlton’s location at one of Singapore’s busiest junctions in the heart of the city supports the notion of a hub, giving inspiration to the essence ‘Best of Singapore’ as the hotel reflects everything that is at the heart of the city.   The idea of convergence has been captured in Carlton’s brand identity which took inspiration from grains of rice, in reference to the hotel’s location at Bras Basah, originally beras basah, which is Malay for ‘wet rice’, and is Singapore's original rice market.   We went on to develop the identity and designs for Carlton’s Café Mosaic all day dining, Gravity Bar and Equator@Poolside Bar.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact A clearer definition of the brand fundamentals guides Carlton in the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349778" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] PROGRESIF CELLULAR Towards a progressive Brunei [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] A complete makeover for a challenger telecom brand to take on the idiosyncratic market of Brunei. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] SINGAPORE DESIGN AWARDS 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351212" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Asia Communications Awards 2016 Best Brand Campaign Project of the Year [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349786" img_size="full" css=".vc_custom_1473414076517{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge With declining market share and diminishing relevance with the Bruneians, Progresif was facing the mammoth challenge of re-inventing itself to gain significant market share in the telco sector. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="349787" img_size="full" css=".vc_custom_1463736679090{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}"][/vc_column][vc_column width="1/2"][vc_column_text] The Insight Deep diving into the Bruneian psyche revealed the gap between the real self and the projected self. Although deeply rooted in tradition, we realised that Bruneians were also global netizens who were very future-ready.   By giving power to the people with the freedom to do more, the real and the projected self will meet in the ‘Progresif self’. Staying true to the brand philosophy of seamless connectivity, we combined the frames of change and the Jawi-inspired calligraphy in a powerful identity – a classic amalgamation of progress, and the rich Bruneian culture reflected through the design language. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350505" img_size="full" css=".vc_custom_1464663076183{border-top-width: 5px !important;border-right-width: 5px...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350246" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MUSEUM LABEL Unfolding stories, inspiring ideas [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing the Singapore Museums experience to life with a retail brand that extends the story and connects to our culture. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350238" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Museum Label is the retail brand for Singapore's museums, offering merchandise to appeal to both local and overseas visitors. The National Heritage Board wanted to extend its mandate and expand to off-site locations, prompting a review of its brand. The challenge was to understand the needs of the two main user groups and define what lies at the heart of Singapore and Asian heritage and identity for each, and to make it meaningful when taken in and out of the museum context. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through insights gathered in research, we learned that ‘memories’ formed an integral part of the museum and museum shop experience for both local and overseas visitors. This gave rise to a brand proposition centred on the idea of story-telling, providing rich inspiration for the creation of a new retail identity. This was anchored on a framing device that creates a context for the stories being told, linking directly to the museum experience. This was applied to a full range of brand graphics and a retail concept designed to bring heritage and memories to life. The challenge for implementation was to create a design framework that is identifiable and unifying, while allowing each museum to express its...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350148" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIBRARY@ORCHARD Design is for everyone [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Framing the library as a ‘wonderland’ that makes design accessible and inspiring for all. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351215" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] President's Design Award 2015 Design of the Year [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350141" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge After a 7-year long closure, the team behind library@orchard sought to create a next-generation library that integrates new experiences for users. Re-creating the library as a new kind of space that has multiple roles and reflects the needs of today's media-astute users was challenging and required new thinking.   Concieved as a creative space that aimed to make design accessible, it sought to reach beyond the creative community to engage the public in the possibilities of design at all levels.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350142" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350144" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350143" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350146" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Design as a discipline is often not well understood and may be seen as the remit of only those in the creative industry. Engaging a larger community in design implies the need to make design more engaging, understandable and accessible.   To express the brand’s imperative, DIA captured the its essence in the tagline ‘Design is for Everyone’, a theme that is central to the development of the brand.   This was brought to life through the idea of a ‘Wonderland’ – which frames library@orchard as a ‘rabbit hole’, where surprises abound at every corner. Using a distinctive visual and verbal language,...