Industrial Archives - DIA Brands

29 Jul 2020

Olam

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352942" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OLAM Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352665" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Olam envisioned developing an event aimed at brining together the world’s leading agricultural commodities companies and NGOs together for the launch of the Global Agricultural Alliance (GAA) an Olam conceived initiative to address the pressing issues facing thfuture of the industry in the face of population growth and climate change. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352667" img_size="full" css=".vc_custom_1596030919240{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352668" img_size="full" css=".vc_custom_1596030940085{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight Olam asked DIA to help theme the event and create an identity that would reflect the event purpose to bring together industry leaders in a meaningful and fruitful dialogue. Olam wanted to position themselves as sponsor while maintaining the framework of the event as an independent forum for dialogue amongst industry leaders. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352669" img_size="full" css=".vc_custom_1596031038413{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] DIA created an event identity that strongly represented the core purpose of the forum as an exchange of ideas about the sustainable future of the industry and it’s context as an enabler of fundamental resources for a growing planetary population [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352670" img_size="full" css=".vc_custom_1596031150197{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352671" img_size="full" css=".vc_custom_1596031368567{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width:...

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02 May 2019

MM KEMBLA

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351612" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MM KEMBLA A fitting launch. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Launching KemPress a new copper press-fit connection system in Australia & New Zealand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351736" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351614" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351615" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge A growing industry use of ‘press-fit’ technology has been a major trend in Europe for over 25 years. MM Kembla wanted to launch and promote KemPress a new copper press-fit connection system and a range of tools to their resellers and plumbers in Australia & New Zealand.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351616" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351617" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPost2"][vc_column][vc_single_image image="351618" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would explain the advantages of using the MM Kembla KemPress tools and copper press-fit system with their comprehensive product range for use in water and gas applications. Then we launched the new KemPress promotional campaign based on the tagline ‘Faster. Easier. Flame Free. Quality’. Programme initiatives included the design, development and launch of the following: A simple flexible product branding system. A trade advertising campaign. A range of in-store point of sale materials. A website featuring: fittings, tools, warranty information and installation guides. An design and installation video for installers. New product packaging. Giant mobile adverts using B-Double truck side awnings. A animated explainer video [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_video link="https://youtu.be/Oo0_Fue4lBI"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] Animation We also developed a new ‘One Brand, One Warranty, One System’ animated explainer video telling the story of how customers can ‘Minimise their risk with MM Kembla’ by using their new ‘Integrated Piping...

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01 May 2019

Avialite

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351466" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AVIALITE Illumination though Imagination [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Harnessing energy for the betterment of humanity. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351467" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351468" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351469" img_size="full" css=".vc_custom_1516872051368{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge DIA was engaged to help realise the full potential of Avialite, the leading manufacturer of LED aviation obstruction lighting in Malaysia. However, there were many untold stories from the unsung heroes who risk their lives daily to keep our skies safe for us, they weren’t able to communicate their brand story and create meaningful conversations around the brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351470" img_size="full" css=".vc_custom_1516872130881{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Discovery was at the core of our strategy – we conducted competitor audit and communications audit, as well as a half day thought-provoking visioning workshop with the leadership team, leaving no stone unturned and we discovered their white space. Avialite has been about solving unsolved challenges through thoughtful design. Since pioneering Malaysia’s first LED Aviation Obstruation Beacon and Warning Light in 2004, Avialite have been on a path of unstoppable innovation, designing and perfecting lighting solutions to customers around the world. Imagination is Avialite’s key intellectual capital and the catalyst for the business. As champions of positive impact, Avialite continuously invest in research and development to bring about meaningful innovation. Armed with imagination as the key asset of the organisation and the catalyst for the business, we began to envision a brand world for Avialite by giving them a mantra of “Illumination through Imagination” where...

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26 Feb 2019

Caltex. Shaping consumer choice.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351571" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][vc_empty_space height="40px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351577" img_size="full"][vc_single_image image="351576" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="351578" img_size="535x700"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Caltex is Australia's leading oil refining and marketing company. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations. [/vc_column_text][vc_single_image image="351575" img_size="full" css=".vc_custom_1551157187849{margin-top: 30px !important;}"][vc_column_text css=".vc_custom_1551157898955{margin-top: 30px !important;}"] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed by us incorporating the smooth fluid lines a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of a domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. We then simplified the information hierarchy on the premium label range and used colour coding for easy identification of 6 oil products across 3 different container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most positive response of any lubricant design work they had ever tested.[/vc_column_text][vc_single_image image="351574" img_size="full" css=".vc_custom_1551158672039{margin-top: 30px !important;margin-bottom: 30px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351573" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text] Caltex: Lubricants & Specialty Oils Resign boosts sales performance. The...

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14 Oct 2016

SRG

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351146" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SRG Making the complex simple [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing a global complex services business together under one brand [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351135" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SRG is a publicly listed global complex services company headquartered in Perth, Western Australia. Built since 1961 to take on the infrastructure and mining projects others consider too challenging, the company has brought its unique blend of innovation to many of the world’s iconic stadiums, skyscrapers, bridges, dams, structures and mining projects. Formerly two businesses, Structural Systems and Rock Australia, due to a corporate restructure a decision was made to unify the company under the name SRG Limited to refocus and reposition the business for global growth.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351136" img_size="full" css=".vc_custom_1476412109744{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351138" img_size="full" css=".vc_custom_1476412176306{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351139" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351137" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The company’s promise to its customers was to ‘make the complex simple’. DIA Brands’ approach to this major rebrand was to bring simplicity and clarity to the way the business told its story and built its brand across all its physical and digital interactions. Change communications were developed to bring customers along on the journey and the business’ new brand positioning and new organisational values were brought to life throughout the new company headquarters to help create a unified culture. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351149" img_size="full" css=".vc_custom_1476438745448{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Since the restructure and rebranding, SRG’s share price and market capitalisation has...

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31 May 2016

Winston Engineering

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350519" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WINSTON ENGINEERING Solutions in action [/vc_column_text][vc_empty_space height="150" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] From a successful distributor of industrial pumps to an expert partner for integrated industrial solutions. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350511" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Winston Engineering is a successful regional distributor of industrial pumps. However it's challenge for growth was to move beyond it's perceived positioning as simply a ‘stockist’ of branded pumps. To succeed in a highly competitive market, it became critical for Winston Engineering to find an enhanced value proposition that would help it gain distinction in a highly competitive market. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA's research indicated the need for a more solutions based offer in the sector as industries were experiencing enhanced complexity in their industrial systems. DIA developed a platform rooted on the brand promise of ‘Solutions in Action’ that helped position Winston Engineering as Asia’s leader in industrial systems integration and provided the foundation for creative development, resulting in the iconic mark that represents a 360-degree integration with varying elements coming together to create a formidable force. The proposition was further amplified through a consistent cascade to its core offers by branding these with a Winston Engineering ‘WE’ holding mark. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350512" img_size="full"][vc_single_image image="350513" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350514" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350515" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350516" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The renewed focus has enabled Winston Engineering to market valuable services to its...

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23 May 2016

JustCo

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350072" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] JUSTCO Let’s make work better [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] More than a co-working community, a vision to make work better for the new economy with an innovative, global ecosystem. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350079" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge Sensing a shift in the nature of today’s new economy enterprises and the way the modern generation works, JustGroup saw an opportunity to cement its position in the work space solutions category with a new co-working offer. The challenge was doing so in a manner that differentiates it from the rife of smaller players that target clear niche segments. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350083" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350087" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350081" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="350077" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350085" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Leveraging on the Group’s existing serviced office business, the JustCo brand was borne – a movement to enhance various dimensions of work in the new economy by providing an open, dynamic co-working environment that give emerging businesses and individuals the flexibility and opportunity to work together and drive growth in the new economy. With simplicity, fairness and relationships forming the cornerstone of its value system, the JustCo identity naturally played on the ‘US’ embedded in ‘JUST’ to emphasise its focus on community building. This honest, grounded personality sets the tone for the brand design language and makes a palpable presence in the messages carrying the ubiquitous ‘just’ and bringing it into the co-working space’s interior, as well as the wide range of marketing and communication materials designed...

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22 May 2016

Chemoil

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350626" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CHEMOIL Delivering energy [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Repositioning the world’s leading independent bunker fuel supplier as a diversified energy company for public listing. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349910" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349914" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge In 2006, fuelled by its expansion into the large Asian market, Chemoil moved its corporate headquarters from San Francisco to Singapore and at the same time sought a listing on the Singapore stock exchange. In light of these objectives and its long-term need to communicate the nature and value of its complex business to investors, it was critical that Chemoil review its corporate brand. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA helped build a consensus amongst the management and the founder to adopt a bold new brand positioning, corporate mark and identity system. The new brand positioning was captured in a distinctive strapline ‘Delivering Energy’ that communicates both the dynamism of the company and the evolving nature of its business as a diversified energy company. This was supported by a strong suite of public listing campaign materials that was developed to provide all-round communications to support the investor road show. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349915" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349912" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349913" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The result was a successful public listing and a revitalised brand that helped the company grow as a global player in marine, aviation and transportation fuels. In 2010, Glencore became majority owner of Chemoil, followed by a full take-over in 2014. At its core, Chemoil continues to deliver energy and exceptional value to its customers as it expands its presence in all major global markets. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row"...

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22 May 2016

Changi Airport

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349897" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CHANGI AIRPORT Exceptional people, connecting lives [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] 1,000 staff, 30,000 workers, 50 million passengers a year, one aspiration… exceptional people, connecting lives. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351221" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Good Design 2015 SG Mark – SG50 Special Edition [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349898" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Changi Airport Group was formed to better manage the transition of Singapore's airport from government to a commercial business and to develop it as a global air-hub. At the same time, it was to grow its business as a provider of development and management capabilities to airport owners and operators worldwide. The challenge is for it to move away from purely operational mindset to embrace a much more customer centric culture. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349899" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Extensive research revealed that more than being an efficient manager of travel operations, Changi played a critical role in connecting people, business and commerce on a daily basis and fulfilling the aspirations present in every journey. This resulted in a new focus for all airport functions expressed in a new purpose ‘Connecting Lives’. The brand promise expresses the idea that every individual and each journey is unique, and this further crystallised into an employee value proposition that was cascaded to all levels of operation and translated into service-quality initiatives for Changi’s 30,000 workers. All these are embodied in a vibrant brand identity system applied across the airport’s operations. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349901" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...

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23 May 2015

SATS

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350224" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SATS A passion to delight [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] One group, two divisions, thirty companies, one brand. Bringing SATS and Singapore Food Industries together into one common brand culture. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge With the merger between SATS and SFI, Singapore's largest food manufacturing group, including many local and international food companies, SATS faced many complexities in trying to align and unify the brand across its businesses. In light of these developments, DIA was asked to review SATS’ overall brand positioning and strategy with the objective of building a strong brand that is representative of its strengths in both services and food solutions.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="350227" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350226" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Insight Extensive stakeholder and customer research revealed the need to unify and simplify the brand. DIA developed a new brand architecture around two divisions, SATS Food and SATS Gateway that aligned its businesses to customer needs. These were unified through a single minded brand promise ‘Passion to Delight’. The new brand promise was captured in a bold and iconic mark of excellence that communicates with simplicity, clarity and authority, symbolising SATS’ global ambitions and seamless and reliable service across all its operations from airport services to food manufacturing. Internally, ‘Passion to Delight’ also captured SATS’ service delivery approach in ‘passion’ and the end-delivery of ‘delight’ for customers, and provided the basis for continued staff engagement, creating a focused and deliverable employee value proposition.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="350818" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Within a year after the new brand was launched, SATS’ share price went up by 38% and its dividend rate increased by 53%. Till today, SATS continues to deliver...

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23 May 2012

Olam

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352942" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OLAM The brand behind the brands [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] From one product in one country, to 20 products in 70 countries and $20b revenue in 25 years. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2013 Excellence in Corporate Social Responsibility (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350158" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350159" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Olam was founded in 1989 in Nigeria with cashew as its first product. In 1998 Olam saw the need to evolve and develop its brand to a new level in the global market, and for the brand to be a platform for unifying the company across its diverse businesses and geographies. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350160" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350162" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350163" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA helped articulate the guiding principles of the Olam brand, as enshrined in the ‘Olam way’ of value addition over time. This was communicated through a refreshed brand identity system and the tagline ‘Creating Value Is Our Business’ that became the standard bearer for the Olam philosophy. This was captured in an evolved brand identity system to unify its businesses globally. In 2004 Olam took the decision to list the company and DIA helped communicate Olam’s complex businesses in a way that could be easily understood by investors and would reflect the genuine value of the company and its potential for growth. The resulting proposition ‘The Brand Behind...

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23 May 2010

SLS

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350869" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SLS Creating advantage [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] From a vendor to a strategic partner, instrumental to business success. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350874" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SLS is a leading provider of mechanical components and high quality bearings and related products. However, its reputation is primarily driven by and over shadowed by its principal product brand. In light of plans to further expand its regional presence, there was a critical need that SLS build its own brand and market presence. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight We created a new strategic roadmap and a differentiated positioning for SLS that anchored the brand on the promise of ‘Creating Advantage’, expressing the tangible edge that SLS brings to its stakeholders. This is supported by its unmatched expertise in bearings and solutions, its experienced and qualified people, processes and an extensive strategic network. The promise provided a catalyst for building internal brand culture, uniting staff across the region, attracting new talent and encouraging better talent management. A strong and modernised identity was also created to reflect SLS’ new positioning and to support communications. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Riding on the brand strategy and recommendations, SLS has gone on to set up SLS Pro and SLS Academy, respectively the services and training divisions of the business, and continues to establish itself as a forerunner in the space of mechanical components and engineering. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350871" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350875" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350872" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350873" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_separator type="normal" color="#666666" thickness="1" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space height="12px" image_repeat="no-repeat"][vc_column_text][workcategories][/vc_column_text][vc_empty_space height="12px" image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_separator...

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