[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351039" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Far Ocean Mark of freshness [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning a leading global supplier of premium long-line fish for the HORECA trade and retail market. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351042" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Far Ocean is Singapore’s leading global supplier of long-line fish including tuna, swordfish and marlin, with an international reputation for freshness from ship to plate. With increasing international regulations on the long-line industry Far Ocean wanted to focus on building its business in the HORECA and retail sectors. The acquisition of Swiss Butchery enabled Far Ocean to expand its domestic processing and chill chain delivery. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351056" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Research revealed that there was an opportunity for a premium distributer of seafood and high quality fresh and processed meats in the Singapore market. DIA developed a premium positioning and identity for the Far Ocean brand to support its approach to high-end restaurants and retailers. The acquisition of Swiss Butchery enabled the development of a combined distribution network for the hospitality and retail sectors. At the same time a retail brand was developed under the name Frisch as a platform for premium retail seafood sales alongside Swiss Butchery. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351057" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351059" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351058" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351045" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The result has been a successful re-launch of Far Ocean into the hospitality trade and the entry of the Frisch seafood brand into the retail market alongside the well-established Swiss Butchery brand that was also re-branded by DIA and launched at the same time. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350072" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] JUSTCO Let’s make work better [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] More than a co-working community, a vision to make work better for the new economy with an innovative, global ecosystem. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350079" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge Sensing a shift in the nature of today’s new economy enterprises and the way the modern generation works, JustGroup saw an opportunity to cement its position in the work space solutions category with a new co-working offer. The challenge was doing so in a manner that differentiates it from the rife of smaller players that target clear niche segments. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350083" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350087" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350081" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="350077" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350085" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Leveraging on the Group’s existing serviced office business, the JustCo brand was borne – a movement to enhance various dimensions of work in the new economy by providing an open, dynamic co-working environment that give emerging businesses and individuals the flexibility and opportunity to work together and drive growth in the new economy.   With simplicity, fairness and relationships forming the cornerstone of its value system, the JustCo identity naturally played on the ‘US’ embedded in ‘JUST’ to emphasise its focus on community building. This honest, grounded personality sets the tone for the brand design language and makes a palpable presence in the messages carrying the ubiquitous ‘just’ and bringing it into the co-working space’s interior, as well as the wide range of marketing and communication materials designed...