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Fong Yit Kaya, a popular kaya spread specialist partnered with DIA Brands to define a new brand for its kaya products. The rebrand aims to inject appeal and relevance at every level – be it in terms of positioning, packaging, flavours and messaging in response to an evolving market where younger consumers have very different needs and expectations....

Yet according to Deloitte’s Global Human Capital Trends 2015, culture and engagement is the most important issue companies face around the world. 87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.”...

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