Change for the better

Nigel has been in the communications industry for more than 30 years. He was Group Director of the Penta Communications Group for 6 years before joining DIA in London in 1983 as Deputy Managing Director and head of Corporate Branding and Communications.

Nigel is a recognised expert in the branding and design innovation field and is also a regular speaker at conferences in the region. He has been involved in the development and implementation of many leading corporate, consumer and retail brands, including some of the world’s top brands such as Honda, Unilever, Procter & Gamble, Nestle, IBM, Coca-Cola and many others. Nigel has also undertaken branding, communications and design thinking programmes for some of Singapore’s leading companies and organisations including Olam, NTUC, Chemoil, OCBC Bank, Singapore Airlines, Singapore Power, Asia Pacific Breweries, F&N, and NLB.

Purpose-driven Strategy

Pooja’s passion for branding is driven by a love for people and how her work can impact their lives in big or small ways. She has nearly 20 years of work experience in Asia. Her rich experience in sales, marketing and branding has been achieved by working with a vast spectrum of global and local clients alike.

Pooja is a certified PMC (Practising Management Consultant, recognised by Enterprise Singapore and SBACC. She is also a recognised lead consultant on Design Thinking projects, recognised by Design Singapore. When away from work, she loves travelling, spending time with her children and supports all causes associated with underprivileged children and animal welfare.

Sutapa is an award-winning Brand Specialist, and recognised marketing and communication veteran of more than 25 years in marketing research, media, strategic communication, advertising, and branding across Asia and the Middle East for local, multinational, and regional clients with stints in Nielsen, JWT, Grey and Leo Burnett.

In Leo Burnett she started the Brand Consultancy business, winning Gold Award of the Year for 4 consecutive years.

Sutapa’s most recent position was with TNB where she launched the Energy Efficiency and Sustainability Roadmap and related initiatives – GSparx, e-mobility, smart meter, etc. Increasing TNB’s brand value by +70%.

Her single-minded focus is to develop strong branding strategies based on business goals and/or problems, that lead to effective and impactful branding and communication solutions and the building of meaningful relationships with stakeholders.

She has accumulated multiple industry awards and for consecutive years – Effies, Appies, Dragons, Campaign Asia, Brand Consultancy of the Year, Malaysian Chief Marketing Officer of the Year, etc. Sutapa conducts regular Brand Planning workshops for the marketing industry.

She has worked on both local, international and regional brands across the region.

Her previous clients include Petronas (10years), Proton, Maybank, AIA, McDonald’s, Samsung, P&G, TATA,  among many others. She has worked extensively across Asia, MENA.

Method to the madness

An experienced account servicing lead, Raudha brings a demonstrated history of managing and consulting on projects across the world of advertising and branding, and across various industries, from healthcare, the public service sector, education, publishers, FMCG to telcos, technology and hospitality, both locally and globally.

She thrives on unravelling complex situations and in helping businesses and brands work towards effecting change that will impact the market as we know it through effective verbal and visual communication – the outcome of a rigorous brand building process.

Outside of work, she enjoys the great outdoors – a source of inspiration and relaxation – and soaking up as much of the sun with her family.