DIA was established in London in 1983 and became a top five branding consultancy by the end of the 80’s. We opened in Asia in 1996 and today DIA is an independent group based in Singapore with studios in Malaysia, Australia and Indonesia.
We are a group of remarkable strategic, creative and business minds. Our culture is built around ideas. Inspiring, sparking and fostering creative thinking that results in effective business change.
Nigel has been in the communications industry for more than 30 years. He was Group Director of the Penta Communications Group for 6 years before joining DIA in London in 1983 as Deputy Managing Director and head of Corporate Branding and Communications.
Nigel is a recognised expert in the branding and design innovation field and is also a regular speaker at conferences in the region. He has been involved in the development and implementation of many leading corporate, consumer and retail brands, including some of the world’s top brands such as Honda, Unilever, Procter & Gamble, Nestle, IBM, Coca-Cola and many others. Nigel has also undertaken branding, communications and design thinking programmes for some of Singapore’s leading companies and organisations including Olam, NTUC, Chemoil, OCBC Bank, Singapore Airlines, Singapore Power, Asia Pacific Breweries, F&N, and NLB.
Pooja’s passion for branding is driven by a love for people and how her work can impact their lives in big or small ways. She has nearly 20 years of work experience in Asia. Her rich experience in sales, marketing and branding has been achieved by working with a vast spectrum of global and local clients alike.
Pooja is a certified PMC (Practising Management Consultant, recognised by Enterprise Singapore and SBACC. She is also a recognised lead consultant on Design Thinking projects, recognised by Design Singapore. When away from work, she loves travelling, spending time with her children and supports all causes associated with underprivileged children and animal welfare.
Sutapa is an award-winning Brand Specialist, and recognised marketing and communication veteran of more than 25 years in marketing research, media, strategic communication, advertising, and branding across Asia and the Middle East for local, multinational, and regional clients with stints in Nielsen, JWT, Grey and Leo Burnett.
In Leo Burnett she started the Brand Consultancy business, winning Gold Award of the Year for 4 consecutive years.
Sutapa’s most recent position was with TNB where she launched the Energy Efficiency and Sustainability Roadmap and related initiatives – GSparx, e-mobility, smart meter, etc. Increasing TNB’s brand value by +70%.
Her single-minded focus is to develop strong branding strategies based on business goals and/or problems, that lead to effective and impactful branding and communication solutions and the building of meaningful relationships with stakeholders.
She has accumulated multiple industry awards and for consecutive years – Effies, Appies, Dragons, Campaign Asia, Brand Consultancy of the Year, Malaysian Chief Marketing Officer of the Year, etc. Sutapa conducts regular Brand Planning workshops for the marketing industry.
She has worked on both local, international and regional brands across the region.
Her previous clients include Petronas (10years), Proton, Maybank, AIA, McDonald’s, Samsung, P&G, TATA, among many others. She has worked extensively across Asia, MENA.
“Build something 100 people love, not something 1 million people kind of like.”
“If you love something, it will work and that’s the only real rule.”
An experienced account servicing lead, Raudha brings a demonstrated history of managing and consulting on projects across the world of advertising and branding, and across various industries, from healthcare, the public service sector, education, publishers, FMCG to telcos, technology and hospitality, both locally and globally.
She thrives on unravelling complex situations and in helping businesses and brands work towards effecting change that will impact the market as we know it through effective verbal and visual communication – the outcome of a rigorous brand building process.
Outside of work, she enjoys the great outdoors – a source of inspiration and relaxation – and soaking up as much of the sun with her family.
“World-class production meets world-class attitude.”
“A minimalist with a complicated mind.”
“Curiosity drives discovery, that’s how creativity is born.”
“Efficiency meets creativity.”
“Brewing the best concoction of ideas for compelling brand stories.”
“Simplicity is sophistication, imagination and truthfulness.”
“The world is but a speck of dust. So say more, do more, be more.”
“Synthesising insights in search of awesomeness.”
“Play by the rules with fiery passion.”
“Freedom is a state of mind.”
“Live in the leading – the spaces in between the rules.”
Our collaboration with our clients has created award-winning work that has transformed businesses and built relationships that last.
2018
Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Silver)
2017
Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Bronze)
2016
Marketing Excellence Awards
Kayamila – Excellence in Brand Strategy (Bronze)
Asia Communications Awards
Progresif Cellular – Best Brand Campaign
Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Finalist)
Singapore Design Awards
Progresif Cellular – Communication – Branding (Gold)
2015
President’s Design Award – Design of the Year
Library@Orchard
Marketing Excellence Awards
Meadow Gold Premium Ice Cream – Excellence in Brand Strategy (Finalist)
Singapore Good Design Mark – SG50 Special Edition
Changi Airport Singapore
Singapore Design Awards
Asia’s Top Design Practice – Branding
Asia’s Top Design Practice – Multi-Disciplinary
2014
Marketing Excellence Awards
Sport Singapore – Excellence in Government Sector Marketing (Silver)
Peperoni Pizzeria – Excellence in Brand Strategy (Certificate of Excellence)
Singapore Design Awards
Asia’s Top Design Practice – Branding
Asia’s Top Design Practice – Multi-Disciplinary
2013
Marketing Excellence Awards
Olam Sustainability Program – Excellence in CSR (Silver)
BaliThai – Excellence in Brand Strategy (Certificate of Excellence)
2012
Marketing Excellence Awards
Nature’s Wonders – Packaging Design (Gold)
Tai Sun Nuts – Packaging Design (Bronze)
Singapore Design Awards
Dunlopillo – Branding (Silver)
NTUC Next U – Branding (Bronze)
NTUC Next U – Multi-Disciplinary Design (Bronze)
NTUC Unity Healthcare – Branding (Bronze)
U&Me 50th Labour Movement – Branding (Bronze)
Kewalram Chanrai 150th – Multi-Disciplinary Design (Bronze)
Kota Iskandar Destination – Multi-Disciplinary Design (Bronze)
Ogawa World – Branding (Bronze)
Ogawa World – Multi-Disciplinary Design (Bronze)
Straits Resources Annual Report – Print (Bronze)
2010
Singapore Design Awards
Lamitak – Brand Identity (Silver)
Lamitak – Logo (Gold)
Carlton Hotel – Brand Identity (Silver)
Carlton Hotel – Logo (Bronze)
Café Mosaic – Brand Identity (Silver)
Café Mosaic – Logo (Bronze)
NTUC LearningHub – Brand Identity (Bronze)
NTUC LearningHub – Logo (Bronze)
TAK – Logo (Bronze)
Cuscapi – Branding (Bronze)
Signature Identity System – Branding (Bronze)
Sime Darby GoFresh – Packaging (Bronze)
2009
Singapore Design Awards
NTUC – Brand Identity (Gold)
Changi Airport Group – Brand Identity (Merit)
Civil Aviation Authority of Singapore – Brand Identity (Merit)
My First Skool – Brand Identity (Finalist)
Olam – CSR Report (Finalist)
2007
Singapore Packaging Star Award
CHNG Kee’s Spice of Life
2006
SRA Retail Awards
Best New Entrant of the Year – Chng Kee’s Spice of Life (Sentosa)
2005
Star Brand Awards
Boncafe I-café Instant Coffee (Singapore)
Boncafe I-café Instant Coffee (Asia Gold)
Singapore Iconic Design Award
OCBC Bank
2004
Star Brand Awards
Chng Kee’s – Packaging (Singapore)
2002
Singapore Promising Brand Awards
Most Distinguished Brand (Product Category) – Chng Kee’s (1st)
Most Distinguished Brand (Service Category) – Kingsmen (1st)
2000
Hong Kong Design Awards
Del Monte Pacific
ABC Stout
Singapore Annual Report Awards
DBS Bank
1999
Singapore Annual Report Awards
Singapore Airlines Limited
DBS Bank
1998
Singapore Annual Report Awards
Singapore Airlines Limited
1997
Singapore Annual Report Awards
Singapore Airlines Limited
1996
Singapore Design Awards
Dragon Brand Bird’s Nest
1995
UK DBA Design Effectiveness Award
Monsoon (Gold)