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Luxury yachting just got a new look

May 17, 2018 – Boat Lagoon Yachting sails the high seas at this year’s Singapore Yacht Show with the largest fleet ever in its seven years of participation, including the Asia-Pacific debut of highly anticipated new models from some of the most prestigious brands in the world of yachting.


Launch of first ever Singapore built bus

Feb 26, 2019 – The SC Neustar represents SC Auto’s foray into the latest bus manufacturing technology, ushering in a new generation of auto manufacturing for the nation.

Maybank SG unveils cafe style concept branch

Maybank unveils café style concept for youth

Jan 17, 2019 – Maybank Singapore has launched MSpace at Maybank, a new branch concept designed to engage a younger audience, as well as to serve its wealth clients. Located at Orchard Shopping Centre, it is the first branch across the Maybank network to combine a café with banking services, said the bank in a press release.


DIA wins silver at Agency of the Year Awards

June 1, 2018 – DIA Group shone bright as an industry leader and top performer for the year in a field of competition that included notable international agencies.


The blurred lines between fact and fiction

May 17, 2018 – Watching Mark Zuckerberg over recent times has been revealing. Congressmen wanting straight answers to questions where there aren’t any, apart from ‘yes’ his data was compromised as well. Boom! That makes a good headline.


DIA awarded bronze at Agency of the Year Awards

Jul 6, 2017 – DIA has won third place as Branding Consultancy of the Year in Marketing Magazine’s Agency of the Year Awards 2017. The awards are recognised as Singapore’s premier accolade for agencies and the only one judged solely by respected senior client-side marketers.


A journey of crafted distinction

May 9, 2017 – As a brand with over 80 years of heritage, CYC was undoubtedly a recognised brand in Singapore. However, it struggled with the perception of being relevant and appealing only to statesmen and the older generation.


Should brands be instant or percolated?

Mar 8, 2017 – Instant coffee or a slow percolated brew? Downloadable logos or strategic crafted brands? In this age of instant-everything, is there value in the slower, more thoughtful crafting of brands? Our time-starved society thrives on enhancing productivity. But at what price? Wouldn’t something as important as the brand of your business deserve more time, attention and deeper thought?