You know your brand is directionless when none of your marketing looks consistent, no one in your organisation seems to be telling the same story, every new initiative is ad hoc and no one has any idea where you are going or what the brand strategy is....
Tagged: Dialog
Here’s another new economy to think about – The Experience Economy. Today’s consumers and travellers are spoilt for choice....
Tagged: Dialog
DIA Brands worked closely with Fong Yit to reposition and launch Fong Yit Kaya under a new brand name 'Kayamila'. In a market sector dominated by well-known western brands, DIA repositioned Kayamila with a more global, easy to understand proposition that placed it clearly in the popular breakfast category....
Tagged: Dialog
SINGAPORE, 25 OCTOBER 2016 - DIA Brands’ entry – Kayamila, has been shortlisted as a Finalist in the Marketing Excellence Awards Singapore 2016 (MEA 2016) for ‘Excellence in Brand Strategy’ category....
Tagged: Dialog
A year after its re-launch, Progresif continues to flourish and make Brunei proud with its prestigious achievements at the Asia Communications Awards 2016, with wins in both the Best Brand Campaign and Engineering Project of The Year category....
Tagged: Dialog
#1 British artists accounted for one in every six LPs sold worldwide last year....
Tagged: Dialog
Fong Yit Kaya, a popular kaya spread specialist partnered with DIA Brands to define a new brand for its kaya products. The rebrand aims to inject appeal and relevance at every level – be it in terms of positioning, packaging, flavours and messaging in response to an evolving market where younger consumers have very different needs and expectations....
Tagged: Dialog
According to Deloitte’s Global Human Capital Trends 2015, Culture and Engagement is the most important issue companies face around the world....
Tagged: Dialog
Yet according to Deloitte’s Global Human Capital Trends 2015, culture and engagement is the most important issue companies face around the world. 87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.”...
Tagged: Dialog
[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350794" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] [/vc_column_text][vc_empty_space height="150" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text] Being ‘Original’ in Branding [/vc_column_text][vc_empty_space height="20px" image_repeat="no-repeat"][vc_separator type="normal" up_style="px" down_style="px"][vc_column_text] By Lorena Kwek, Senior Brand Consultant, SG [/vc_column_text][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Applying insights on branding from 'Originals' by Adam Grant [/vc_column_text][vc_column_text]Behind many successful businesses or initiatives are compelling fresh propositions – or Originality – which Adam Grant uncovers in his latest book, Originals. As a book on original thinking, there are many new perspectives shared which challenge common assumptions on new innovations and disruptions. What particularly stood out was the case Adam Grant presented on Warby Parker, a billion dollar startup by his students from Wharton. Quoting the book, the starting point of original ideas is curiosity. "Vuja de, the opposite of déjà vu, is about seeing new perspectives in something familiar. The Warby Parker founders have accepted expensive prescription glasses as a default until a vuja de event inspired them to start questioning".[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_separator type="normal" color="#00a2c5" thickness="1" up_style="px" down_style="px"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Vuja de, the opposite of déjà vu, is about seeing new perspectives in something familiar. The Warby Parker founders have accepted expensive prescription glasses as a default until a vuja de event inspired them to start questioning. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text]Risk averse, or risk takers? Contrary to popular belief, successful entrepreneurs are more likely to be risk-averse than risk takers, and they take steps to minimise the risks undertaken. The Warby Parker founders had jobs lined up in case their venture did not work out, and conducted many surveys and focus groups to test and improve their ideas before launching. Over 2000 names were developed and many were tested over a 6-month long period before they finally settled on ‘Warby Parker’. They...
Tagged: Uncategorized