Wattyl Solagard weathers change.
The Challenge
Wattyl has been an Australian icon since 1915, operating in Australia and New Zealand. Its most famous brand is Wattyl Solagard has been providing exterior paint protection for over 40 years. Solagard needed modernising without losing its strong brand heritage.
The Insight
Wattyl is the second largest paint manufacturer in Australia. Providing protective paint and coatings to the Australian market for over 100 years. They wanted to modernise the Solagard packaging range to maintain its market leading position.
We introduced the tagline ‘No.1 under the Australian Sun’ to the packaging and reinforced the strong red and yellow colour equity of the Solagard brand. We developed a new Solagard logotype that was stronger and more legible across all can sizes. Introduced a dynamic bright yellow sun graphic and used photography of three different homes to clearly identify each paint finish. A new red coloured guarantee roundel device was developed to highlight the paints superior protective qualities in Australia’s extreme weather conditions and a strong band of colour was added at the base for each paint finish type to improve sheen level selection instore by staff and customers.
The Impact
The Solagard redesign was extremely well received by retailers and consumers throughout Australia. It maintained its market share and the range has been extended to include specialty finishes.
Colour card inspiration.
Increasing in-store point of sale appeal.
The Challenge
Wattyl has been an Australian icon since 1915, operating in Australia and New Zealand. Its most famous brand is Wattyl Solagard has been providing exterior paint protection for over 40 years. Solagard needed modernising without losing its strong brand heritage.
The Insight
Our main objective was to make the colour cards more user friendly, eye-catching and appealing to women. This approach made it easier for customers to find the brand, pick and collect their colour cards and confidently move from colour selection to purchase, helping customers embrace the brand experience more easily.
We completely redesigned Wattyl’s branded range of colour cards, brochures and ‘how to guides’ to reinvigorate there point of sale presentation. Each Wattyl brand was carefully differentiated and responded to customer needs by providing a complete consumer-centric design solution.
The colour cards were presented as inspiring colour offerings with modern eye-catching photography that appealed to Australian interior and exterior colour trends. All the colour cards were printed to the latest ISO 12647.2 certification making colour matching and artwork a critical element of the design process.
The Impact
We increased in-store point of sale appeal, simplified the colour selection process and showcased colour decorating schemes – catering to both novice and experienced user, each perfectly matched to colour retouched images.
