From a successful distributor of industrial pumps to an expert partner for integrated industrial solutions.
Singapore Design Awards 2016
Communication: Branding (Gold)
The Challenge
Winston Engineering is a successful regional distributor of industrial pumps. However it’s challenge for growth was to move beyond it’s perceived positioning as simply a ‘stockist’ of branded pumps. To succeed in a highly competitive market, it became critical for Winston Engineering to find an enhanced value proposition that would help it gain distinction in a highly competitive market.
The Insight
DIA’s research indicated the need for a more solutions based offer in the sector as industries were experiencing enhanced complexity in their industrial systems.
DIA developed a platform rooted on the brand promise of ‘Solutions in Action’ that helped position Winston Engineering as Asia’s leader in industrial systems integration and provided the foundation for creative development, resulting in the iconic mark that represents a 360-degree integration with varying elements coming together to create a formidable force.
The proposition was further amplified through a consistent cascade to its core offers by branding these with a Winston Engineering ‘WE’ holding mark.
The Impact
The renewed focus has enabled Winston Engineering to market valuable services to its growing international clientele, and is in the process of being implemented across all customer and partnership engagement touchpoints.
