Capabilities Archives

15 Jul 2026

Singapore Customs

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="354180" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Singapore Customs Ensuring Revenue. Enabling Trade. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Strengthening the brand of a trusted national agency to drive trade, talent and transformation. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354179" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text]Singapore Customs plays a vital role in securing Singapore’s borders, facilitating international trade and safeguarding government revenue. DIA partnered with Singapore Customs to redefine its brand strategy, strengthen public understanding, enhance employee engagement and position the organisation for the future.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Singapore Customs was widely recognised for its enforcement role, yet public understanding of its broader contribution to Singapore’s economy and international trade remained limited. Confusion with other government agencies, low public engagement and increasing competition for talent highlighted the need for a clearer and more compelling brand. The organisation also sought to strengthen its internal culture, better align its sub-brands and establish a stronger employer value proposition to attract and retain future talent.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354178" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Our Approach We developed a comprehensive brand transformation programme that aligned strategy, identity, communications and culture. Our work included brand research, stakeholder engagement and strategic workshops to define a distinctive brand positioning and a clear brand promise: “Ensuring Revenue. Enabling Trade.” This simplified Singapore Customs’ role for the public while reinforcing its contribution to Singapore’s economic prosperity. To bring the strategy to life, we refreshed the corporate identity and created a dynamic visual identity system, brand architecture and messaging framework that strengthened consistency across communications. We also developed the Employer Value Proposition, “Protector. Enabler. Connector.”, together with internal engagement programmes, leadership workshops and brand training to build a more progressive, collaborative and future-ready organisation.[/vc_column_text][/vc_column][/vc_row][vc_row...

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15 Jul 2026

LianHe ZaoBao

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="354171" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] LianHe ZaoBao Leading Conversations with You [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Rejuvenating and celebrating an iconic 100 year old media brand, making it relevant and appealing. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354170" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge LianHe ZaoBao (LHZB), Singapore’s flagship Chinese daily with a strong heritage and trusted reputation, faced challenges in an evolving media landscape. The rise of free digital content has made it increasingly difficult to drive paid subscriptions and cultivate brand loyalty, especially among younger audiences who seek modern, engaging and digital-first experiences. Additionally, as globalisation reshapes media consumption, LHZB must redefine its positioning to appeal to international markets and establish itself as the trusted voice for East Asia. To remain relevant, competitive, and impactful, a brand refresh was essential to modernise its identity, resonate with diverse audience segments and reinforce its unique value proposition in a crowded market.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354169" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight In a world flooded with information, today’s news consumers seek more than just updates - they desire depth, clarity, and meaningful perspectives that empower them to navigate a complex and fast-evolving global landscape. They turn to trusted sources to help make sense of local and global affairs, enrich their understanding, and prepare for the future. This insight shaped our refreshed brand positioning of elevating the minds of our news-sumers through trusted and unbiased journalism; making them more knowledgeable, insightful, and future-ready and the brand promise of Leading Conversations With You.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner width="1/2"][vc_single_image image="354168" img_size="full"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="354167" img_size="full"][/vc_column_inner][/vc_row_inner][vc_empty_space height="30px" image_repeat="no-repeat"][vc_single_image image="354166" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space...

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15 Jul 2026

SAESL

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="354157" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] SAESL Powering Flight. Connecting People [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Refreshing SAESL’s brand identity and communications to reinforce its position as a world-class aero engine MRO leader and strengthen engagement with employees, partners and customers. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354163" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge As one of the world’s largest Rolls-Royce Trent engine Maintenance, Repair and Overhaul (MRO) facilities, SAESL has built a strong reputation for technical excellence. However, its brand presence lacked consistency across communications, digital platforms and physical environments, making it difficult to fully articulate its leadership, capabilities and future ambitions to stakeholders.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354162" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through brand audits, stakeholder interviews and market analysis, we identified an opportunity to create a more cohesive and contemporary brand experience—one that better reflected SAESL’s expertise, innovation and unique position as a joint venture between Rolls-Royce and SIA Engineering Company.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner width="1/2"][vc_single_image image="354161" img_size="full"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="354160" img_size="full"][/vc_column_inner][/vc_row_inner][vc_empty_space height="30px" image_repeat="no-repeat"][vc_single_image image="354159" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Solution DIA developed a refreshed brand strategy, narrative and visual identity system that strengthened SAESL’s positioning while retaining equity in the existing brand. The new system was translated across key touchpoints including corporate communications, digital channels, environmental branding, marketing collateral and internal engagement platforms, creating a unified and future-ready brand ecosystem.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The refreshed brand provides SAESL with a stronger platform to engage employees, customers and partners globally, while supporting its growth ambitions and reinforcing its standing as a leading provider of Trent...

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15 Jul 2026

NS Square

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="354146" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] NS Square Honouring National Service, Celebrating Singapore [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Creating a landmark brand that honours National Service and brings Singaporeans together. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354148" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text]Rising on Singapore’s iconic Marina Bay waterfront, NS Square is a new national landmark that honours the service of National Servicemen while bringing Singaporeans together through celebration, recreation, learning and community. DIA was privileged to lead the strategic branding of this landmark project—from research and brand strategy to identity development and implementation—helping shape a brand that will inspire generations to come.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity The transformation of The Float @ Marina Bay into NS Square presented a rare opportunity to create the brand for one of Singapore’s most significant civic landmarks. The challenge was to develop a distinctive and enduring brand that respected the site’s historical significance while reflecting its expanded role as a vibrant destination for national celebrations, community events, education, recreation and everyday experiences. The brand also needed to unite diverse stakeholders behind a shared vision and resonate with audiences across generations.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="354151" img_size="full"][vc_empty_space height="30px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner width="1/2"][vc_single_image image="354150" img_size="full"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="354149" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Our Approach Our approach began by understanding how different audiences perceived National Service, the significance of the site and the future aspirations for NS Square. Through research, stakeholder engagement - both internal and with the public including NS communities, and through various strategic workshops we developed the final brand name, an inspiring positioning and a narrative based on the central idea...

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24 Mar 2026

CyberSG TIG Collaboration Centre

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353964" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CyberSG TIG Collaboration Centre Collaborating for a Cybersecure World [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Setting a strong foundation for the CyberSG Talent, Innovation and Growth (TIG) Collaboration Centre with a distinctive brand identity to position the centre as a global hub for cybersecurity talent and innovation. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353963" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The CyberSG TIG Collaboration Centre, a joint initiative between the National University of Singapore (NUS) and the Cyber Security Agency of Singapore (CSA), needed to establish itself as a distinct and compelling entity. The purpose was to build a vibrant cybersecurity ecosystem to meet the challenge of unifying local and international partners, and create a brand that would resonate with academia, industry professionals and policymakers. Integration with existing NUS platforms such as ICE71 and the global BLOCK71 network required a clear brand architecture and positioning.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353966" img_size="full" el_class="mb-30"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="mb-30"][vc_column_inner width="1/2"][vc_single_image image="353967" img_size="full"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="353968" img_size="full"][/vc_column_inner][/vc_row_inner][vc_single_image image="353969" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The cybersecurity landscape demands collaborative innovation, where stakeholders converge to share knowledge, develop solutions and foster talent. Recognising this, the brand’s core positioning emphasises the Centre’s role as a nexus for cybersecurity growth and a catalyst for international collaboration. By leveraging NUS’s academic excellence and CSA’s expertise, the brand narrative underscores the Centre’s commitment to preparing Singapore and the global community for the challenges of a digital future.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner][vc_single_image image="353970" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]...

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24 Mar 2026

AccessReal

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353949" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AccessReal Protecting Brands, Enhancing Businesses [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Developing a robust brand platform to reinforce AccessReal’s leadership in brand protection, product authentication and anti-counterfeiting, highlighting its advanced technology and customer focused approach. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353951" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge AccessReal operates in a crowded and competitive landscape where clear differentiation is essential to stand out. Despite its breakthrough patented technology and bank-grade anti-counterfeiting solutions, its role and value proposition were underappreciated and lacked awareness among key internal and external stakeholders. The brand needed a compelling narrative and strong positioning to showcase its strengths and reinforce its credibility in the market.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_raw_html]JTNDdmlkZW8lMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMHBsYXlzaW5saW5lJTIwYXV0b3BsYXklMjBtdXRlZCUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGZGlhYnJhbmRzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNiUyRjAzJTJGRElBLXdlYnNpdGUtQWNjZXNzUmVhbC1pbWFnZS0wOS5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[/vc_raw_html][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight In a world where counterfeit goods and supply chain vulnerabilities threaten businesses, companies seek secure, innovative and easy-to-use solutions to protect their brands and enhance customer trust. AccessReal’s unique capabilities, including a patented copy-proof QR code and an integrated track-and-trace platform, position it as a vital player in the brand security and marketing ecosystem. This insight informed the development of a refreshed brand narrative that emphasises authenticity, trust and innovation.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="grid-view-image"][vc_column_inner][vc_single_image image="353953" img_size="full"][vc_single_image image="353954" img_size="full"][vc_single_image image="353955" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Our strategic approach resulted in a cohesive and differentiated brand platform for AccessReal. By immersing in the brand’s ecosystem, the team crafted a unique positioning built around the promise: “Protecting Brands, Enhancing Businesses.” The brand pillars - Leveraging Innovation, Creating Value, and Nurturing Culture - reinforce AccessReal’s commitment to delivering cutting-edge solutions. The refreshed visual identity features a keyhole embedded...

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24 Mar 2026

Century Square

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353938" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Century Square Belong with Us [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Creating a Community led Service & Retail Experience to rejuvenate a stagnating brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353939" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Despite having been a family favourite a decade or more ago, Century Square was increasingly being seen as old, irrelevant, all too common and boring. It had dated retail mix, old and tired spaces, unexciting tenant brands, poor digital presence and stagnating branding which led to a drop in footfalls and popularity. With many more interesting and modern retail malls and shops coming up around the Tampines area, Century Square was looking to refresh all aspects of its business or face extinction.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353941" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA undertook consumer studies, visited the retail spaces and malls around the Tampines area to understand the right consumer journey, experiences, retail mix and most desired experiences that are a must have to make Century Square a success. With ethnographic studies, consumer journey mapping driven by qualitative research and discussions and workshops with internal management, the team realised that while the brand needed to modernise imminently, it should also sustain its key equity - building and supporting its local community. The brand experience would stand for inspiring a sense of belonging and to support that the retail strategy and digital innovation, consumer journeys would all need to serve that central idea. DIA worked closely with the ID team appointed by Century Square to ensure impactful customer touch points, identifying spaces not just for shopping, but also building and connecting...

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22 Aug 2023

City Energy

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353633" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] City Energy Good Energy For Our City [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="4/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Transforming City Gas, a 160 year-old utility brand, for a modern era requiring sustainable energy solutions for the future. [/vc_column_text][/vc_column][vc_column width="2/6"][vc_single_image image="353634" img_size="250 x 250"][vc_column_text] Winner of Silver and Highly Commended Awards for the Best Visual Identity and Best Corporate Evolution in the Transform Awards 2022 [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353635" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Energy is something we use daily but do not engage with. Our relationship with energy is exemplified by consumers’ relationships with City Gas. As the sole piped gas provider in Singapore, with 160 years’ heritage of serving over 870,000 households and businesses, many consumers are either not aware of or do not understand what City Gas offers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_video link="https://www.youtube.com/watch?v=DGicoj4g5jw"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Together with DIA, City Gas embarked on extensive research into both consumers and businesses to understand how we could transform City Gas into a modern provider sustainable energy solutions for the future of Singapore. We found that beyond the typical expectations of energy providers, City Gas fell short when it came to perceptions of sustainability – despite the fact that the by-products of piped gas combustion are greener emissions like hydrogen and water.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353636" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353638" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]To better align City Gas’ agenda with consumers’ expectations of energy and Singapore’s sustainability agenda, a new name and complete brand strategy and architecture was developed, defining City Energy as provider of sustainable energy solutions in an expanded portfolio of...

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17 Aug 2023

IJM

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353765" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] IJM Land A New Era, A New Promise, A Renewed Commitment. [/vc_column_text][vc_empty_space height="100" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] A brand refresh for a leading Malaysian developer to usher in a new era, with a new promise and a renewed commitment. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353772" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge IJM Construction has been around for over 30 years. IJM Land was created more than a decade ago from the merger of IJM Construction and Road Builders. Despite its strong IJM Construction heritage of quality and international presence long before other developers even ventured across the shores, IJM Land has always taken a modest approach in positioning and marketing themselves. Other developers like Gamuda claimed sustainability, Ecoworld fulfilled prestige aspirations, but although IJM Land was considered a top developer offering value, it appeared to lack a clear brand image, differentiating and unique brand positioning vs others.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353771" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight From the very beginning, IJM has always focused on sincerity, customer centricity and uncompromising quality unlike any other. With the ability to appreciate customers’ aspirations and hopes, IJM Land’s unique positioning lies in crafting spaces that truly reflect the needs and wants of the consumers. For today and the future. Their sincerity is borne out by their adoption of an even more sustainable approach that goes beyond just their developments, but the entire process, even getting their vendors and partners green certified to ensure a holistic sustainability implementation.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role DIA crafted a guiding philosophy and positioning that communicates IJM Land as a prominent player...

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16 Aug 2023

Malakoff

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353770" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Malakoff Creating a more sustainable future with People, Planet, and shared Prosperity. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Rebranding to creating a more sustainable future with People, Planet and shared Prosperity as the end goal. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353747" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Malakoff’s heritage is of being the largest IPP in Malaysia. Most people have been unaware of the company, even as it responsibly generate much needed power for the country’s progress over the years. And neither did it need to be known. In 2019, the company took over Alam Flora, the country’s largest waste management company. However, the PPAs or Power Agreements are expiring by 2031. The company needed to pivot the business direction to being a more sustainable, green company - moving into renewable energy, waste to energy and waste management.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353746" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through a comprehensive Brand Audit of the Management, 350 employees, 600 customers/public/analysts/media reps, DIA realised that Malakoff had no baggage from the past but was perfectly poised in a unique position to deliver both renewable energy solutions and boost the circular economy. An position that no other energy company had. Weaving this story into the logo and supergraphic design, the brand brought to life its purpose of focus on People, Planet and Prosperity through the 3 colour fins and DIA also developed the Brand architecture that introduced the 3 new business identities - Malakoff Green Solutions, Alam Flora Environmental Solutions and Malakoff Energy. All this was woven together into a compelling brand narrative of dynamic change towards a greener future and a circular economy to enhance...

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02 Feb 2023

Boost

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353716" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Boost Breaking barriers and paving the way for you to Be Unstoppable [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] An expansion with future aspirations from just a simple homegrown e-wallet to a full fledge digital financial service fintech player. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353717" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge BOOST has always been known as the homegrown e-wallet that pioneered the e-wallet industry in Malaysia, coming before the other e-wallets came to fruition. Although throughout the years, BOOST has grown exponentially, introducing and expanding to even more services, they are still known as just an e-wallet. Breaking away from the perception of a single service provider and introducing a whole range of digital services in the fintech industry with aspirations to go far into the future, the brand now needs to reflect that aspiration.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353718" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight As a champion of financial wellbeing, Boost help people cope post-pandemic by paving the way to go beyond. They dedicate their services to not just individuals but SMEs alike. As Boost expands into a full spectrum fintech player, it can help many more segments of people with their specific financial needs, creating a community of Boosties to attain their ambitions. Hence the need to rebrand to reflect this new and ambitious direction of growth and scale.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353719" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role After rigorous understanding of the specific segments and their needs. DIA developed the branding to represent the revolution of Boost to be stronger, more confident, and bolder. The typography was uplifted to be more quirky, adding a touch of...

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31 May 2022

TOP Detergent

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353509" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] TOP Detergent Continuous improvement and product innovation at its best [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Protecting Malaysians against the pandemic with holistic detergent technology [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353510" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353512" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Since each product has its own uniqueness, we needed to flex the story the right way. We looked within and across the category codes to see where TOP stands amongst the competitors and map the entire product portfolio territories carefully. We gave each product a personality that matched their functional, emotive and identity needs, which then reflected in the product positioning, packaging and messaging. Anchoring on a holistic solution for everyone, we elevated the packaging with a refreshed, modern and premium look and feel that not only makes the buying experience more intuitive, it dialled up the pack equity that strengthens TOP’s position as the innovative market leader.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353513" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] [video width="1920" height="1080" mp4="https://diabrands.com/wp-content/uploads/2022/05/New-TOP-Advanced-Micro-Clean-Tech-with-99.9-Antivirus-Laundry-Detergent.mp4"][/video] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact TOP Advanced Micro Clean-Tech range has received overwhelming response by the consumers and it has been recommended as the must have detergent by the homeowners via TikTok which inevitably boost the brand love to lock in loyal customers and tempt brand switch from its competitors.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row]...

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