[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353282" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WILDCATS Ideas Unleashed [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Innovation can be found everywhere. WILDCATS are mavericks who see possibilities where others don’t. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353280" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Enterprises need innovation to grow. They have resources but they also have limitations…Aspiring entrepreneurs have specialised skills and creative ideas. They seek opportunities but lack resources and a platform to collaborate and express their ideas…Aspiring entrepreneurs from different backgrounds are bursting with creative energies and hungry for opportunities. Wildcats is a global open innovation platform that brings together enterprises and aspiring entrepreneurs to collaborate, ideate, and bring to life ground-breaking solutions that tackle complex real world business challenges. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353281" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Wildcats provides a platform that brings together innovation-hungry enterprises and the rich diversity of its entrepreneurial community to innovate, create and disrupt. Wildcats ventures beyond the familiar confines of conventional ideas and ways of doing things to uncover revolutionary ideas and disruptive solutions. Wildcats needed a new narrative to connect their aspirations and opportunities. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353419" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] They also needed a visual identity that captured the gritty, bold, playful and imaginative persona of their people, and the community of innovators that they represent. This meant a deep dive into the psyche of the brand and the inspirations that make it unique and engaging for it’s people, as well as the community they work with. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353420" img_size="full"][vc_single_image image="353421" img_size="full"][vc_single_image image="353422" img_size="full"][vc_single_image image="353423" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Now there are no limits to where...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353404" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SC Auto Born to Lead [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Opening up new horizons for SC Auto with the launch of SC Neustar, Asia’s first designed and built bus brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353186" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SC Neustar represents SC Auto’s foray into the lastest technology in bus manufacturing. A first of its kind for Singapore’s automotive market, SC Neustar integrates it’s proprietary chassis technology and signature bus bodies to give customers a complete transport solution. Built using European components in accordance with the strictest global standards, SC Neustar is also injected with SC Auto’s local expertise, bringing the best of both worlds. SC Auto is also known for its reliable local support – no matter which city you are in, SC Auto experts are right behind you. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353441" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity Keeping pace with technology and evolving needs through constant innovation allows SC Auto to uphold high quality standards in everything they do. Having a global mindset also sets them apart from others, as they pursue state-of-the-art technologies and top certifications that are exemplary of international quality. They also understand that performance and practical usage are important, which is why SC Auto buses are developed with users and business needs in mind to deliver better fuel efficiency, driving experience, safety and comfort. DIA realised that a distinct new identity and positioning was required to launch SC NEUSTAR as SC Auto’s game changing new product for the Asian markets/. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353442" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] This involved re-framing the SC Auto brand with the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353396" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Farmpride Every moment matters! [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Making family & friends bond over easy and delicious food. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353398" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Farmpride is a part of Country Foods, a SATS BRF Company and a household name in Singapore for over 25 years. A well established snacks and meals brand, it has been known most famously for its iconic thumb logo and chicken nuggets, however over time it had lost appeal especially with the younger generation and millennial families. Dated packaging and communications needed immediate attention through a completely fresh review of the strategy and design. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353439" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight A comprehensive consumer research enabled us to learn that in today’s time starved lifestyles, conveniently prepared delicious food enables families to not worry about cooking and instead focus on enjoying precious time together. The tagline ‘Every moment matters’ reaffirms the brand belief of bringing people together over shared happiness.   The packaging used this strategic approach by illustrating a series of occasions directly on the packs that depict these joyful moments, be it a family picnic or a birthday party. With a refreshed ‘thumb’ identity and dynamic new packaging the brand received a complete boost and was further supported by a robust communication and launch strategy. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353162" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Outcome Farmpride has been going from strength to strength with high visibility at key retail stores such as Fairprice, Giant and Cold Storage garnering higher sales and popularity amongst consumers. It has now become a truly engaging brand, using...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353380" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Royal Brunei Catering From Catering To Culinary [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Moving from ‘Catering’ to ‘Culinary’ to serve the world with confidence, style and talent. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353381" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Despite its state linkage, Royal Brunei Catering was facing multiple challenges. Both airline and other institutional customers were increasingly demanding high-quality food catering at lower prices and great service. RBC was being seen more as ‘vendor’ and less so for the actual high-quality culinary work that it produced it in its kitchens. The word ‘Catering’ was also devaluing its overall brand strength and reputation pitting it against the large number of mass caterers. RBC also wished to diversify beyond airline catering in a strategic way but first had to build its credentials as a professional and skilful culinary player.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353382" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Stakeholders respected RBC as a national entity, worthy of potentially representing Brunei on a global culinary stage. We leveraged this strength by crafting the new brand promise ‘Taste of modern Brunei’ with the thought of RBC delivering the most trusted and delightful culinary experiences to Brunei and to Asia. To better represent the new brand positioning and strategy, DIA has also guided RBC in transitioning from a ‘Catering’ to a Culinary service provider through a name change by adopting the name ‘Royal Brunei Culinary’. Having ‘Culinary’ in the new name essentially captures what RBC now truly stands for as an organisation and brand, as it conveys a higher sense of professionalism and sophistication that it always aspires to bring through its food and service delivery.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353374" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Beautex Clean is Beautiful [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Inspiring a new emotional connect and pride of home decoration through Beautex as much more than an everyday household product. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353373" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Beautex by Tipex was the first brand to launch a complete range of premium and economical 3-ply products in Singapore. Recognised for it’s tulip motif, the conservative pack design was appealing mainly to the older age group with a diminishing franchise. DIA was briefed to develop a positioning and design that would elevate the brand and appeal to younger home makers.   At the same time Mood, the range of 2-ply tissues, is targeted at younger more budget conscious consumers who are looking for convenience and a brand that can fit any of life’s moments. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353158" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity Research indicated that consumers were inspired to look beyond function, to a brand that not just cleans, but inspires a sense of pride and confidence in maintaining a clean and beautiful home and living. That clean can be beautiful.   In contrast, we understood that Mood is beyond paper products, it’s a companion in uplifting life’s daily moments. Mood brings out the fun in the mundane - there’s one for everyone and every moment.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353376" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353375" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="353157" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Outcome Both Beautex and Mood have been re-launched with an immediate positive response from trade sales, with new positions and increased shelf presence. This has resulted in an immediate reassessment by consumers...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353428" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IPI Singapore Innovation Partner for Impact [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Reframing and renaming IPI as Singapore’s leading innovation agency helping companies connect to a global network of advisors in a unique innovation marketplace. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] [video width="1920" height="1080" mp4="https://diabrands.com/wp-content/uploads/2022/01/IPI_Explainer-Video.mp4" poster="https://diabrands.com/wp-content/uploads/2022/03/Post-4-LI@2x.png"][/video] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge IPI is the leading Singapore agency for Innovation under the wing of Enterprise Singapore. Widely misunderstood as as an intellectual property advisor, the agency wanted to re-establish itself as an innovation specialist with a broad range of advisory skills and an innovation gateway for Singapore companies through a global innovation market place connecting advisors and technologies in a global network. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353341" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA proposed a name change from ‘Intellectual Property Intermediary’ to ‘Innovation Partner for Impact’. This was articulated through a new positioning and purpose anchored on ‘Growth Beyond Boundaries’ expressing IPI’s focus on effective and purpose driven innovation for business, social and cultural impact. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353342" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The new positioning has been articulated through a strong new visual identity system (VIS) anchored on a core brand identity expressing the input of innovation, through effective partnership, to deliver clear impact as it’s desired outcome. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353429" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The brand identity and messaging has been expanded across a broad based traditional and digital media launch in November 2020 commencing with a ministerial announcement at IPI’s Techinnovation Forum. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353432" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353344" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353343" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353285" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AEM Testing Innovation [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] As technology rapidly progresses and integrates with every aspect of how the world works, testing becomes crucial to fully realise the possibilities of global advancement. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [video width="1920" height="1080" mp4="https://diabrands.com/wp-content/uploads/2022/03/AEM_loop.mp4"][/video] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge AEM is a global leader in test innovation – delivering customized, application specific semiconductor and electronics test and handling solutions. By innovating test, AEM enables it’s customers to fully realise the potential of technology and propel the advancement of countless products and systems that shape and connect technology, by leading the world into a future of system level testing. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353287" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight AEM has set itself the task of redefining test. It has established global leadership in application specific intelligent system test and handling solutions for semiconductor and electronics companies serving advanced computing, 5G, and AI markets. Though not the largest producer of semiconductor testing instrumentation, AEM is leading the way through building a diversified technology group. This required a clear strategy and intent for the newly formed group to collaborate and succeed. DIA helped AEM focus by defining a new brand purpose, to realise A Zero Failure World where technology integrates with every aspect of how the world works and testing becomes crucial to mitigate the exponential risk created, so we can fully realise possibilities of technological advancement. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353289" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353288" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA developed a new AEM brand marque to unify the group that adopts a contemporary expanded font expressing the advanced technology focus of the company’s capabilities in system level...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353434" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Shang Brew Beijing Landmark [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Bringing Beijing’s industrial heritage to life through the city’s new premium entertainment and dining destination. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353193" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge DIA was tasked to develop a brand positioning and identity for Shangri-La’s iconic new destination that reflected the unique industrial history of the location and attract premium customers looking for a unique dining experience. Located at the new Beijing landmark Shougang Park, Shang Brew is Shangri-La’s first standalone food and beverage establishment in Mainland China. With an array of craft beers expertly brewed in-house, exquisite culinary innovations and a unique historic location, Shang Brew is set to create an unparalleled gastronomical and social experience for guests. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353274" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Adjacent to the signature Shougang No.3 Blast Furnace, Shang Brew boasts magnificent views of both Xiuchi Lake and Shijingshan Hill. Shang Brew’s design draws parallels between steel manufacturing processes and an industrial aesthetic, a tribute to the century long history of Shougang Park. DIA’s creative team captured this unique industrial aesthetic through the use of raw texture and materials, combined with the warmth of copper and gold that reflects the energy of the historic iron and steel manufacturing process. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353275" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353418" img_size="full"][vc_empty_space height="15px" image_repeat="no-repeat"][vc_single_image image="353417" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] This was combined with a mid-century aesthetic that was designed to appeal to Beijing’s aspiring elite through a combination of contemporary classic type and heritage forms that evoke the authenticity of the place and the history that it reflects. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353431" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Singapore National Youth Orchestra Creating Extraordinary [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Unlocking the vibrancy and energy of Singapore's youth orchestra. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353269" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Singapore National Youth Orchestra (SNYO) had established a reputation of being one of the most prestigious performing groups in Singapore, with a tight-knit community of the nation’s best young musicians. However, its image of prestige could come across as intimidating, even rigid, and the challenge was to reposition the orchestra to let its vibrancy and youthfulness shine through, to be more accessible for potential members and audiences.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353270" img_size="full" css=".vc_custom_1647841159940{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"]  The Insight A robust research process led us to understand the characteristics and needs of the young musical community and its various stakeholders. The core insight was that while these young musicians wanted to hone their talent through quality, rigorous training, they also value being part of a vibrant, creative community, to be immersed in shared experiences as they create extraordinary music and memories together. We wanted to uplift the brand’s image by capturing the artistic excellence and uniqueness of each individual in the orchestra, while expressing an open, welcoming and youthful community. . [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353271" img_size="full" css=".vc_custom_1647841331043{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Solution The new positioning statement, ’Creating Extraordinary’ expresses talented young musicians from all walks of life coming together in a nurturing and vibrant environment to create an extraordinary community. It represents a vibrant environment that unlocks musical potential and...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353411" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Singapore Symphony Choruses Excellence in Harmony [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Unifying Singapore’s national chorus through a love for music and unique artistic expression. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353261" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge The challenge was to define unique yet unified identities for the Singapore Symphony Children’s Choir (SSCC), Singapore Symphony Youth Choir (SSYC) and Singapore Symphony Chorus (SSC) – that would inspire choristers of all ages to pursue their love for choral performance with the 3 national choruses. With each chorus singing its own tune, the group lacked unity and consistency, impacting its presence and perceptions as the national choral group. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight We defined the common and defining thread that unites the 3 choruses - that they were all closely tied to the Singapore Symphony Orchestra - the pinnacle of musical excellence in Singapore. We integrated artistic excellence as the cornerstone of each choir’s positioning and identity, and expressed each one through the distinct personalities of each choir. By understanding the motivations and needs at each stage of the choral journey, we identified the key characteristics of each chorus, and captured each in a succinct brand promise and identity. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353264" img_size="full" css=".vc_custom_1647834463647{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353263" img_size="full" css=".vc_custom_1647834553130{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353265" img_size="full" css=".vc_custom_1647834560758{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Solution Insights from each chorus were expressed through unique brand positioning and identities. Each logo mark was stylised as people, reflecting each stage of a chorister’s journey...