[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353964" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CyberSG TIG Collaboration Centre Collaborating for a Cybersecure World [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Setting a strong foundation for the CyberSG Talent, Innovation and Growth (TIG) Collaboration Centre with a distinctive brand identity to position the centre as a global hub for cybersecurity talent and innovation. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353963" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The CyberSG TIG Collaboration Centre, a joint initiative between the National University of Singapore (NUS) and the Cyber Security Agency of Singapore (CSA), needed to establish itself as a distinct and compelling entity. The purpose was to build a vibrant cybersecurity ecosystem to meet the challenge of unifying local and international partners, and create a brand that would resonate with academia, industry professionals and policymakers. Integration with existing NUS platforms such as ICE71 and the global BLOCK71 network required a clear brand architecture and positioning.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353966" img_size="full" el_class="mb-30"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="mb-30"][vc_column_inner width="1/2"][vc_single_image image="353967" img_size="full"][/vc_column_inner][vc_column_inner width="1/2"][vc_single_image image="353968" img_size="full"][/vc_column_inner][/vc_row_inner][vc_single_image image="353969" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The cybersecurity landscape demands collaborative innovation, where stakeholders converge to share knowledge, develop solutions and foster talent. Recognising this, the brand’s core positioning emphasises the Centre’s role as a nexus for cybersecurity growth and a catalyst for international collaboration. By leveraging NUS’s academic excellence and CSA’s expertise, the brand narrative underscores the Centre’s commitment to preparing Singapore and the global community for the challenges of a digital future.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner][vc_single_image image="353970" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353949" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AccessReal Protecting Brands, Enhancing Businesses [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Developing a robust brand platform to reinforce AccessReal’s leadership in brand protection, product authentication and anti-counterfeiting, highlighting its advanced technology and customer focused approach. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353951" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge AccessReal operates in a crowded and competitive landscape where clear differentiation is essential to stand out. Despite its breakthrough patented technology and bank-grade anti-counterfeiting solutions, its role and value proposition were underappreciated and lacked awareness among key internal and external stakeholders.   The brand needed a compelling narrative and strong positioning to showcase its strengths and reinforce its credibility in the market.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_raw_html]JTNDdmlkZW8lMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMHBsYXlzaW5saW5lJTIwYXV0b3BsYXklMjBtdXRlZCUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGZGlhYnJhbmRzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNiUyRjAzJTJGRElBLXdlYnNpdGUtQWNjZXNzUmVhbC1pbWFnZS0wOS5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[/vc_raw_html][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight In a world where counterfeit goods and supply chain vulnerabilities threaten businesses, companies seek secure, innovative and easy-to-use solutions to protect their brands and enhance customer trust.   AccessReal’s unique capabilities, including a patented copy-proof QR code and an integrated track-and-trace platform, position it as a vital player in the brand security and marketing ecosystem. This insight informed the development of a refreshed brand narrative that emphasises authenticity, trust and innovation.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="grid-view-image"][vc_column_inner][vc_single_image image="353953" img_size="full"][vc_single_image image="353954" img_size="full"][vc_single_image image="353955" img_size="full"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Our strategic approach resulted in a cohesive and differentiated brand platform for AccessReal. By immersing in the brand’s ecosystem, the team crafted a unique positioning built around the promise: “Protecting Brands, Enhancing Businesses.” The brand pillars - Leveraging Innovation, Creating Value, and Nurturing Culture - reinforce AccessReal’s commitment to delivering cutting-edge solutions.   The refreshed visual identity features a keyhole embedded...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353938" box_shadow_on_row="no" el_class="y3insidebanner banner-push"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Century Square Belong with Us [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="6/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Creating a Community led Service & Retail Experience to rejuvenate a stagnating brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353939" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Despite having been a family favourite a decade or more ago, Century Square was increasingly being seen as old, irrelevant, all too common and boring. It had dated retail mix, old and tired spaces, unexciting tenant brands, poor digital presence and stagnating branding which led to a drop in footfalls and popularity. With many more interesting and modern retail malls and shops coming up around the Tampines area, Century Square was looking to refresh all aspects of its business or face extinction.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353941" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA undertook consumer studies, visited the retail spaces and malls around the Tampines area to understand the right consumer journey, experiences, retail mix and most desired experiences that are a must have to make Century Square a success. With ethnographic studies, consumer journey mapping driven by qualitative research and discussions and workshops with internal management, the team realised that while the brand needed to modernise imminently, it should also sustain its key equity - building and supporting its local community. The brand experience would stand for inspiring a sense of belonging and to support that the retail strategy and digital innovation, consumer journeys would all need to serve that central idea.   DIA worked closely with the ID team appointed by Century Square to ensure impactful customer touch points, identifying spaces not just for shopping, but also building and connecting...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353633" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] City Energy Good Energy For Our City [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="4/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Transforming City Gas, a 160 year-old utility brand, for a modern era requiring sustainable energy solutions for the future. [/vc_column_text][/vc_column][vc_column width="2/6"][vc_single_image image="353634" img_size="250 x 250"][vc_column_text] Winner of Silver and Highly Commended Awards for the Best Visual Identity and Best Corporate Evolution in the Transform Awards 2022 [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353635" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Energy is something we use daily but do not engage with. Our relationship with energy is exemplified by consumers’ relationships with City Gas. As the sole piped gas provider in Singapore, with 160 years’ heritage of serving over 870,000 households and businesses, many consumers are either not aware of or do not understand what City Gas offers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_video link="https://www.youtube.com/watch?v=DGicoj4g5jw"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Together with DIA, City Gas embarked on extensive research into both consumers and businesses to understand how we could transform City Gas into a modern provider sustainable energy solutions for the future of Singapore.   We found that beyond the typical expectations of energy providers, City Gas fell short when it came to perceptions of sustainability – despite the fact that the by-products of piped gas combustion are greener emissions like hydrogen and water.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353636" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353638" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]To better align City Gas’ agenda with consumers’ expectations of energy and Singapore’s sustainability agenda, a new name and complete brand strategy and architecture was developed, defining City Energy as provider of sustainable energy solutions in an expanded portfolio of...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353765" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] IJM Land A New Era, A New Promise, A Renewed Commitment. [/vc_column_text][vc_empty_space height="100" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] A brand refresh for a leading Malaysian developer to usher in a new era, with a new promise and a renewed commitment. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353772" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge IJM Construction has been around for over 30 years. IJM Land was created more than a decade ago from the merger of IJM Construction and Road Builders.   Despite its strong IJM Construction heritage of quality and international presence long before other developers even ventured across the shores, IJM Land has always taken a modest approach in positioning and marketing themselves. Other developers like Gamuda claimed sustainability, Ecoworld fulfilled prestige aspirations, but although IJM Land was considered a top developer offering value, it appeared to lack a clear brand image, differentiating and unique brand positioning vs others.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353771" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight From the very beginning, IJM has always focused on sincerity, customer centricity and uncompromising quality unlike any other. With the ability to appreciate customers’ aspirations and hopes, IJM Land’s unique positioning lies in crafting spaces that truly reflect the needs and wants of the consumers. For today and the future.   Their sincerity is borne out by their adoption of an even more sustainable approach that goes beyond just their developments, but the entire process, even getting their vendors and partners green certified to ensure a holistic sustainability implementation.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role DIA crafted a guiding philosophy and positioning that communicates IJM Land as a prominent player...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353770" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Malakoff Creating a more sustainable future with People, Planet, and shared Prosperity. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Rebranding to creating a more sustainable future with People, Planet and shared Prosperity as the end goal. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353747" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Malakoff’s heritage is of being the largest IPP in Malaysia. Most people have been unaware of the company, even as it responsibly generate much needed power for the country’s progress over the years. And neither did it need to be known.   In 2019, the company took over Alam Flora, the country’s largest waste management company.   However, the PPAs or Power Agreements are expiring by 2031. The company needed to pivot the business direction to being a more sustainable, green company - moving into renewable energy, waste to energy and waste management.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353746" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through a comprehensive Brand Audit of the Management, 350 employees, 600 customers/public/analysts/media reps, DIA realised that Malakoff had no baggage from the past but was perfectly poised in a unique position to deliver both renewable energy solutions and boost the circular economy. An position that no other energy company had.   Weaving this story into the logo and supergraphic design, the brand brought to life its purpose of focus on People, Planet and Prosperity through the 3 colour fins and DIA also developed the Brand architecture that introduced the 3 new business identities - Malakoff Green Solutions, Alam Flora Environmental Solutions and Malakoff Energy.   All this was woven together into a compelling brand narrative of dynamic change towards a greener future and a circular economy to enhance...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353716" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="200" image_repeat="no-repeat"][vc_column_text] Boost Breaking barriers and paving the way for you to Be Unstoppable [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] An expansion with future aspirations from just a simple homegrown e-wallet to a full fledge digital financial service fintech player. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353717" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge BOOST has always been known as the homegrown e-wallet that pioneered the e-wallet industry in Malaysia, coming before the other e-wallets came to fruition.   Although throughout the years, BOOST has grown exponentially, introducing and expanding to even more services, they are still known as just an e-wallet.   Breaking away from the perception of a single service provider and introducing a whole range of digital services in the fintech industry with aspirations to go far into the future, the brand now needs to reflect that aspiration.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353718" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight As a champion of financial wellbeing, Boost help people cope post-pandemic by paving the way to go beyond. They dedicate their services to not just individuals but SMEs alike. As Boost expands into a full spectrum fintech player, it can help many more segments of people with their specific financial needs, creating a community of Boosties to attain their ambitions.   Hence the need to rebrand to reflect this new and ambitious direction of growth and scale.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353719" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] DIA's Role After rigorous understanding of the specific segments and their needs. DIA developed the branding to represent the revolution of Boost to be stronger, more confident, and bolder.   The typography was uplifted to be more quirky, adding a touch of...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353282" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WILDCATS Ideas Unleashed [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Innovation can be found everywhere. WILDCATS are mavericks who see possibilities where others don’t. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353280" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Enterprises need innovation to grow. They have resources but they also have limitations…Aspiring entrepreneurs have specialised skills and creative ideas. They seek opportunities but lack resources and a platform to collaborate and express their ideas…Aspiring entrepreneurs from different backgrounds are bursting with creative energies and hungry for opportunities. Wildcats is a global open innovation platform that brings together enterprises and aspiring entrepreneurs to collaborate, ideate, and bring to life ground-breaking solutions that tackle complex real world business challenges. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353281" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Wildcats provides a platform that brings together innovation-hungry enterprises and the rich diversity of its entrepreneurial community to innovate, create and disrupt. Wildcats ventures beyond the familiar confines of conventional ideas and ways of doing things to uncover revolutionary ideas and disruptive solutions. Wildcats needed a new narrative to connect their aspirations and opportunities. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353419" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] They also needed a visual identity that captured the gritty, bold, playful and imaginative persona of their people, and the community of innovators that they represent. This meant a deep dive into the psyche of the brand and the inspirations that make it unique and engaging for it’s people, as well as the community they work with. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353420" img_size="full"][vc_single_image image="353421" img_size="full"][vc_single_image image="353422" img_size="full"][vc_single_image image="353423" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Now there are no limits to where...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353404" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SC Auto Born to Lead [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Opening up new horizons for SC Auto with the launch of SC Neustar, Asia’s first designed and built bus brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353186" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SC Neustar represents SC Auto’s foray into the lastest technology in bus manufacturing. A first of its kind for Singapore’s automotive market, SC Neustar integrates it’s proprietary chassis technology and signature bus bodies to give customers a complete transport solution. Built using European components in accordance with the strictest global standards, SC Neustar is also injected with SC Auto’s local expertise, bringing the best of both worlds. SC Auto is also known for its reliable local support – no matter which city you are in, SC Auto experts are right behind you. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353441" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Opportunity Keeping pace with technology and evolving needs through constant innovation allows SC Auto to uphold high quality standards in everything they do. Having a global mindset also sets them apart from others, as they pursue state-of-the-art technologies and top certifications that are exemplary of international quality. They also understand that performance and practical usage are important, which is why SC Auto buses are developed with users and business needs in mind to deliver better fuel efficiency, driving experience, safety and comfort. DIA realised that a distinct new identity and positioning was required to launch SC NEUSTAR as SC Auto’s game changing new product for the Asian markets/. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353442" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] This involved re-framing the SC Auto brand with the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353396" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Farmpride Every moment matters! [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Making family & friends bond over easy and delicious food. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353398" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Farmpride is a part of Country Foods, a SATS BRF Company and a household name in Singapore for over 25 years. A well established snacks and meals brand, it has been known most famously for its iconic thumb logo and chicken nuggets, however over time it had lost appeal especially with the younger generation and millennial families. Dated packaging and communications needed immediate attention through a completely fresh review of the strategy and design. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353439" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight A comprehensive consumer research enabled us to learn that in today’s time starved lifestyles, conveniently prepared delicious food enables families to not worry about cooking and instead focus on enjoying precious time together. The tagline ‘Every moment matters’ reaffirms the brand belief of bringing people together over shared happiness.   The packaging used this strategic approach by illustrating a series of occasions directly on the packs that depict these joyful moments, be it a family picnic or a birthday party. With a refreshed ‘thumb’ identity and dynamic new packaging the brand received a complete boost and was further supported by a robust communication and launch strategy. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353162" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Outcome Farmpride has been going from strength to strength with high visibility at key retail stores such as Fairprice, Giant and Cold Storage garnering higher sales and popularity amongst consumers. It has now become a truly engaging brand, using...