[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353380" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Royal Brunei Catering From Catering To Culinary [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Moving from ‘Catering’ to ‘Culinary’ to serve the world with confidence, style and talent. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353381" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Despite its state linkage, Royal Brunei Catering was facing multiple challenges. Both airline and other institutional customers were increasingly demanding high-quality food catering at lower prices and great service. RBC was being seen more as ‘vendor’ and less so for the actual high-quality culinary work that it produced it in its kitchens. The word ‘Catering’ was also devaluing its overall brand strength and reputation pitting it against the large number of mass caterers. RBC also wished to diversify beyond airline catering in a strategic way but first had to build its credentials as a professional and skilful culinary player.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353382" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Stakeholders respected RBC as a national entity, worthy of potentially representing Brunei on a global culinary stage. We leveraged this strength by crafting the new brand promise ‘Taste of modern Brunei’ with the thought of RBC delivering the most trusted and delightful culinary experiences to Brunei and to Asia. To better represent the new brand positioning and strategy, DIA has also guided RBC in transitioning from a ‘Catering’ to a Culinary service provider through a name change by adopting the name ‘Royal Brunei Culinary’. Having ‘Culinary’ in the new name essentially captures what RBC now truly stands for as an organisation and brand, as it conveys a higher sense of professionalism and sophistication that it always aspires to bring through its food and service delivery.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row"...
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