Retail Design Archives

16 Jun 2020

Maybank MSpace

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352947" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MAYBANK SINGAPORE My Space, My Bank [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Creating a unique space to attract millennial consumers [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352560" img_size="full"][/vc_column][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Maybank Singapore wanted to reach out to young adults in an attempt to rekindle a connection with a consumer group that is disengaged from the conventional branch banking offer and associated services. With a prime location on Orchard Road, the challenge was to create an environment and concept that would break down barriers and invite participation. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352563" img_size="full" css=".vc_custom_1595854741370{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_column_text] The Opportunity Our research revealed that re-framing a traditional branch format would not appeal. Young consumers were looking for a space that they could own and congregate. The opportunity was to create a space that would serve as a meeting point for friends and a place that would enable young customers to relax and make new connections while at the same time gaining access to financial services and advice when needed [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352564" img_size="full" css=".vc_custom_1595854804897{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Two key components were combined to create the ideal environment for this customer group. The branch was designed to include a coffee shop, so became a branch within a coffee shop. This was combined with a range of e-banking services including ATMs and tablets to deliver on-demand services. The branch was branded MSpace and positioned to millennials as ‘my space’ to encourage young customers to explore banking in a new way that was framed for them. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352565" img_size="full" css=".vc_custom_1595854900394{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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02 May 2019

CALTEX

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351703" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351727" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351728" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351726" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Caltex operates the largest oil company retail network in Australia. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351707" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended a radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed in 3D incorporating the smooth ﬂuid lines that are a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. Once the 1L, 4L & 5L bottle shapes were approved we then simpliﬁed the information hierarchy and created a new premium label range using colour coding for easy identiﬁcation of 6 oil products across 3 diﬀerent container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most...

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03 Nov 2016

Far Ocean

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351039" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Far Ocean Mark of freshness [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning a leading global supplier of premium long-line fish for the HORECA trade and retail market. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351042" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Far Ocean is Singapore’s leading global supplier of long-line fish including tuna, swordfish and marlin, with an international reputation for freshness from ship to plate. With increasing international regulations on the long-line industry Far Ocean wanted to focus on building its business in the HORECA and retail sectors. The acquisition of Swiss Butchery enabled Far Ocean to expand its domestic processing and chill chain delivery. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351056" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Research revealed that there was an opportunity for a premium distributer of seafood and high quality fresh and processed meats in the Singapore market. DIA developed a premium positioning and identity for the Far Ocean brand to support its approach to high-end restaurants and retailers. The acquisition of Swiss Butchery enabled the development of a combined distribution network for the hospitality and retail sectors. At the same time a retail brand was developed under the name Frisch as a platform for premium retail seafood sales alongside Swiss Butchery. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351057" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351059" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351058" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351045" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The result has been a successful re-launch of Far Ocean into the hospitality trade and the entry of the Frisch seafood brand into the retail market alongside the well-established Swiss Butchery brand that was also re-branded by DIA and launched at the same time. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width"...

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13 Oct 2016

QV1

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351118" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] QV1 The iconic office tower [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reinvigorating one of architect Harry Seidler’s finest office buildings [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351119" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Perth commercial property market came under severe pressure from the downturn in the Western Australian resources economy. Even though QV1 was widely regarded as Perth’s most prestigious commercial address in the city, the owners knew that in a ‘buyers’ market, brand reputation and providing a differentiated brand experience was critical to retaining and attracting the cream of the city’s corporate tenants. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA Brands’ strategy was to emphasise the emotive and architectural differences that separate QV1 from the impersonal ‘glass boxes’ that dominate the city skyline. The expression of this strategy was the ‘Love where you work’ positioning crafted by DIA Brands’ strategy team to remind people that QV1 is an iconic and beautiful building, designed by the internationally renowned architect Harry Seidler AC. We then redesigned the QV1 identity to align with the premium status of the building and refreshed all of QV1’s physical and digital brand assets from the ground up to transform the customer experience.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351120" img_size="full" css=".vc_custom_1476328170891{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351121" img_size="full" css=".vc_custom_1476328195127{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351122" img_size="full" css=".vc_custom_1476328230419{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Today, QV1’s tenants are in no doubt that 250 St Georges Terrace is still Perth’s finest corporate address on the city’s most powerful street. The brand has been...

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23 May 2016

JustCo

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350072" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] JUSTCO Let’s make work better [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] More than a co-working community, a vision to make work better for the new economy with an innovative, global ecosystem. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350079" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge Sensing a shift in the nature of today’s new economy enterprises and the way the modern generation works, JustGroup saw an opportunity to cement its position in the work space solutions category with a new co-working offer. The challenge was doing so in a manner that differentiates it from the rife of smaller players that target clear niche segments. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350083" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350087" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350081" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="350077" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350085" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Leveraging on the Group’s existing serviced office business, the JustCo brand was borne – a movement to enhance various dimensions of work in the new economy by providing an open, dynamic co-working environment that give emerging businesses and individuals the flexibility and opportunity to work together and drive growth in the new economy. With simplicity, fairness and relationships forming the cornerstone of its value system, the JustCo identity naturally played on the ‘US’ embedded in ‘JUST’ to emphasise its focus on community building. This honest, grounded personality sets the tone for the brand design language and makes a palpable presence in the messages carrying the ubiquitous ‘just’ and bringing it into the co-working space’s interior, as well as the wide range of marketing and communication materials designed...

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22 May 2016

Carlton Hotel

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349889" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CARLTON HOTEL The heart of the city [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning Carlton Hotel as Singapore's leading independent hotel brand to capture business travellers in "the heart of the city". [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2010 Brand Identity (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349892" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The launch of a new wing for the 20-year old hotel demanded that Carlton relook at its brand positioning and refresh its dated persona. This was especially important against a landscape of booming tourist arrivals and as iconic destination hotels such as Marina Bay Sands and Resorts World Sentosa opened their doors. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight A melting pot of cultures and flavours, Singapore had served as a trading hub since its early days and continues to play the role as one of Asia’s most important commercial centres. Carlton’s location at one of Singapore’s busiest junctions in the heart of the city supports the notion of a hub, giving inspiration to the essence ‘Best of Singapore’ as the hotel reflects everything that is at the heart of the city. The idea of convergence has been captured in Carlton’s brand identity which took inspiration from grains of rice, in reference to the hotel’s location at Bras Basah, originally beras basah, which is Malay for ‘wet rice’, and is Singapore's original rice market. We went on to develop the identity and designs for Carlton’s Café Mosaic all day dining, Gravity Bar and Equator@Poolside Bar.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact A clearer definition of the brand fundamentals guides Carlton in the...

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21 May 2016

Peperoni Pizzeria

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350628" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] PEPERONI PIZZERIA Appetite for life [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Building more than a nice restaurant chain, but a brand that inspires love all around. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2014 Certificate of Excellence [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349994" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Peperoni first launched in 2004 with one outlet in the leafy suburbs of Greenwood but its wood-fired pizzas and traditional pasta soon drew a following and more outlets sprouted. Whilst it was enjoying fair success, Peperoni lacked a distinctive identity and didn't stand out in the highly fragmented casual dining space. Its new outlets also lacked the vibes that made Peperoni, well Peperoni. [/vc_column_text][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350629" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350630" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350631" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Bent on rediscovering what was at the heart of Peperoni, it wasn’t hard to see that the pizzeria was popular amongst groups who often gather in boisterous company to celebrate or simply have a good time over authentic Italian fare. Inspired by the Italian way of life, DIA crafted a proposition around the idea of ‘Appetite for Life’ that captures Peperoni’s mission to bring hearts and minds together to savour life in all its delightful flavours. The tagline ‘All We Knead is Love’ embodies Peperoni’s passion for great food and service. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349827" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349816" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349828" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349826" img_size="full"][/vc_column][/vc_row][vc_row...

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20 May 2016

Progresif Cellular

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349778" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] PROGRESIF CELLULAR Towards a progressive Brunei [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] A complete makeover for a challenger telecom brand to take on the idiosyncratic market of Brunei. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] SINGAPORE DESIGN AWARDS 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351212" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Asia Communications Awards 2016 Best Brand Campaign Project of the Year [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349786" img_size="full" css=".vc_custom_1473414076517{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge With declining market share and diminishing relevance with the Bruneians, Progresif was facing the mammoth challenge of re-inventing itself to gain significant market share in the telco sector. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="349787" img_size="full" css=".vc_custom_1463736679090{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #ffffff !important;border-left-style: solid !important;border-right-color: #ffffff !important;border-right-style: solid !important;border-top-color: #ffffff !important;border-top-style: solid !important;border-bottom-color: #ffffff !important;border-bottom-style: solid !important;}"][/vc_column][vc_column width="1/2"][vc_column_text] The Insight Deep diving into the Bruneian psyche revealed the gap between the real self and the projected self. Although deeply rooted in tradition, we realised that Bruneians were also global netizens who were very future-ready. By giving power to the people with the freedom to do more, the real and the projected self will meet in the ‘Progresif self’. Staying true to the brand philosophy of seamless connectivity, we combined the frames of change and the Jawi-inspired calligraphy in a powerful identity – a classic amalgamation of progress, and the rich Bruneian culture reflected through the design language. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350505" img_size="full" css=".vc_custom_1464663076183{border-top-width: 5px !important;border-right-width: 5px...

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23 Apr 2016

Museum Label

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350246" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MUSEUM LABEL Unfolding stories, inspiring ideas [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing the Singapore Museums experience to life with a retail brand that extends the story and connects to our culture. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2016 Communication: Branding (Gold) [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350238" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Museum Label is the retail brand for Singapore's museums, offering merchandise to appeal to both local and overseas visitors. The National Heritage Board wanted to extend its mandate and expand to off-site locations, prompting a review of its brand. The challenge was to understand the needs of the two main user groups and define what lies at the heart of Singapore and Asian heritage and identity for each, and to make it meaningful when taken in and out of the museum context. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through insights gathered in research, we learned that ‘memories’ formed an integral part of the museum and museum shop experience for both local and overseas visitors. This gave rise to a brand proposition centred on the idea of story-telling, providing rich inspiration for the creation of a new retail identity. This was anchored on a framing device that creates a context for the stories being told, linking directly to the museum experience. This was applied to a full range of brand graphics and a retail concept designed to bring heritage and memories to life. The challenge for implementation was to create a design framework that is identifiable and unifying, while allowing each museum to express its...

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23 Apr 2016

Library@Orchard

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350148" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIBRARY@ORCHARD Design is for everyone [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Framing the library as a ‘wonderland’ that makes design accessible and inspiring for all. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351215" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] President's Design Award 2015 Design of the Year [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350141" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge After a 7-year long closure, the team behind library@orchard sought to create a next-generation library that integrates new experiences for users. Re-creating the library as a new kind of space that has multiple roles and reflects the needs of today's media-astute users was challenging and required new thinking. Concieved as a creative space that aimed to make design accessible, it sought to reach beyond the creative community to engage the public in the possibilities of design at all levels.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350142" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350144" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350143" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350146" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Design as a discipline is often not well understood and may be seen as the remit of only those in the creative industry. Engaging a larger community in design implies the need to make design more engaging, understandable and accessible. To express the brand’s imperative, DIA captured the its essence in the tagline ‘Design is for Everyone’, a theme that is central to the development of the brand. This was brought to life through the idea of a ‘Wonderland’ – which frames library@orchard as a ‘rabbit hole’, where surprises abound at every corner. Using a distinctive visual and verbal language,...

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23 May 2015

Bali Thai

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350172" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BALITHAI Where Thairiffic meets Indolicious [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Finding the sweet spot in two distinct cultures and bringing it to life in a vibrant revived brand. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351216" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Marketing Excellence Awards 2013 Excellence in Brand Strategy Certificate of Excellence [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350173" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The BaliThai brand has been serving diners since 1993, offering the best of Thai and Indonesian cuisines. However, the lack of clarity in its offer hampered its growth especially in a market fraught with choices. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA created a new strategic roadmap and brand identity to differentiate BaliThai from its competition and to extend its customer base to attract new and younger consumers. The BaliThai brand essence is built around the idea of ‘Feast your senses’, which refers to a combination of tickling the five taste and physical senses of the two distinct cultures and cuisines. This was the foundation for a powerful new dining experience. The brand tagline: ‘Thairiffic meets Indolicious’ sums up the brand positioning. This in turn inspired a revitalised brand identity and range of applications designed to bring the vibrant Thai and Indonesian cultures to life in a vivid, immersive dining experience. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The refreshed branding has helped BaliThai grow in popularity across Singapore and to successfully enter the China market, where it is gaining with plans to enter other regional markets in the coming years. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350174" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350175" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350176" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column...

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23 May 2015

Swiss Butchery

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350256" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SWISS BUTCHERY A cut above [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Recasting an age-old craft in a new light of finesse and quality. [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Swiss Butchery has been one of the pioneering premium butchers in Singapore since its opening in 1994 and has built a reputation for the freshness and variety of gourmet delicacies it brings in from around the world. But competition intensified over the years amidst rising consumer demand and new competition in the market. In light of this, Swiss Butchery found it critical to take stock and examine its brand and business. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight In-depth consumer research revealed that customers really cherish their ability to rely on Swiss Butchery’s team of experienced, passionate and familiar butchers for exciting ideas on how to share the flavours and stories of fine food with their friends and loved ones. DIA captured this in the brand essence ‘Inspiring relationships’ which has since catalysed a whole new way of telling the Swiss Butchery brand story, one that evokes its heritage and over 20 years of relationships forged through thoughtful advice and shared recipes. This was matched with a strategy to reinforce its position at the top of the market as expressed in the tagline 'A cut above'. The brand identity was entirely re-cast in a monochromatic design that is classic, with contemporary touches that lend a touch of timelessness and solid dependability. The addition of fine textures and other details also gave the brand greater depth and a level of authenticity appropriate to the craft of butchery and premium cuisine[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350271" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350263" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Swiss...

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