[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351623" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BASF GLASURIT The No.1 waterborne paint worldwide. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Promoting a world class refinishing system. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351624" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Glasurit, a division of BASF, has been a premium prestige car spray paint refinishing system since 1888. They are a world leader in the passenger car and commercial vehicle refinishing sector. Glasurit wanted to promote their brand and product range across Australia and New Zealand to paint distributors and automotive bodyshops and a new waterborne paint system called Glasurit 90 Line.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351625" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would raise awareness of Glasurit 90 Line and highlight the benefits of using their comprehensive product range. We then created a promotional campaign based on the tagline ‘Glasurit 90 Line the No.1 Waterborne Paint Worldwide’. Programme initiatives included the design, development and launch of the following: A trade advertising campaign. A website featuring product info, colour matching, business solutions, training, news and events. Gloss Magazine featuring: product stories, advice, training, events, colour trends and initiatives. A range of Glasurit branded marketing materials. A series of video testimonials from bodyshops owners and users. A series of product usage videos to promote best process and practise. We also created a world-first, cost-effective and environmentally friendly initiative called the ‘Glasurit Bodyshop Emissions Program’ partnering with Carbon Neutral Australia. Glasurit customers were invited to join the program to offset their annual bodyshop solvent emissions. Membership contributions were then invested into a Carbon Neutral Australia tree planting program which further reduced greenhouse gas emissions.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image...