Corporate Culture Archives

13 Oct 2016

QV1

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351118" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] QV1 The iconic office tower [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reinvigorating one of architect Harry Seidler’s finest office buildings [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351119" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Perth commercial property market came under severe pressure from the downturn in the Western Australian resources economy. Even though QV1 was widely regarded as Perth’s most prestigious commercial address in the city, the owners knew that in a ‘buyers’ market, brand reputation and providing a differentiated brand experience was critical to retaining and attracting the cream of the city’s corporate tenants. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight DIA Brands’ strategy was to emphasise the emotive and architectural differences that separate QV1 from the impersonal ‘glass boxes’ that dominate the city skyline. The expression of this strategy was the ‘Love where you work’ positioning crafted by DIA Brands’ strategy team to remind people that QV1 is an iconic and beautiful building, designed by the internationally renowned architect Harry Seidler AC. We then redesigned the QV1 identity to align with the premium status of the building and refreshed all of QV1’s physical and digital brand assets from the ground up to transform the customer experience.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351120" img_size="full" css=".vc_custom_1476328170891{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351121" img_size="full" css=".vc_custom_1476328195127{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351122" img_size="full" css=".vc_custom_1476328230419{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Today, QV1’s tenants are in no doubt that 250 St Georges Terrace is still Perth’s finest corporate address on the city’s most powerful street. The brand has been...

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22 May 2016

Changi Airport

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349897" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CHANGI AIRPORT Exceptional people, connecting lives [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] 1,000 staff, 30,000 workers, 50 million passengers a year, one aspiration… exceptional people, connecting lives. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351221" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Good Design 2015 SG Mark – SG50 Special Edition [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349898" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge The Changi Airport Group was formed to better manage the transition of Singapore's airport from government to a commercial business and to develop it as a global air-hub. At the same time, it was to grow its business as a provider of development and management capabilities to airport owners and operators worldwide. The challenge is for it to move away from purely operational mindset to embrace a much more customer centric culture. [/vc_column_text][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349899" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Extensive research revealed that more than being an efficient manager of travel operations, Changi played a critical role in connecting people, business and commerce on a daily basis and fulfilling the aspirations present in every journey. This resulted in a new focus for all airport functions expressed in a new purpose ‘Connecting Lives’. The brand promise expresses the idea that every individual and each journey is unique, and this further crystallised into an employee value proposition that was cascaded to all levels of operation and translated into service-quality initiatives for Changi’s 30,000 workers. All these are embodied in a vibrant brand identity system applied across the airport’s operations. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349901" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid"...

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23 May 2015

SATS

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350224" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SATS A passion to delight [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] One group, two divisions, thirty companies, one brand. Bringing SATS and Singapore Food Industries together into one common brand culture. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Challenge With the merger between SATS and SFI, Singapore's largest food manufacturing group, including many local and international food companies, SATS faced many complexities in trying to align and unify the brand across its businesses. In light of these developments, DIA was asked to review SATS’ overall brand positioning and strategy with the objective of building a strong brand that is representative of its strengths in both services and food solutions.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="350227" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350226" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text] The Insight Extensive stakeholder and customer research revealed the need to unify and simplify the brand. DIA developed a new brand architecture around two divisions, SATS Food and SATS Gateway that aligned its businesses to customer needs. These were unified through a single minded brand promise ‘Passion to Delight’. The new brand promise was captured in a bold and iconic mark of excellence that communicates with simplicity, clarity and authority, symbolising SATS’ global ambitions and seamless and reliable service across all its operations from airport services to food manufacturing. Internally, ‘Passion to Delight’ also captured SATS’ service delivery approach in ‘passion’ and the end-delivery of ‘delight’ for customers, and provided the basis for continued staff engagement, creating a focused and deliverable employee value proposition.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="350818" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Within a year after the new brand was launched, SATS’ share price went up by 38% and its dividend rate increased by 53%. Till today, SATS continues to deliver...

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22 May 2011

Dunlopillo

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349928" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] DUNLOPILLO Rethinking mattress retailing [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Revitalising the brand Dunlopillo and revolutionising the mattress retailing experience. [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_separator type="normal" up_style="px" down_style="px"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/4"][vc_empty_space height="12" image_repeat="no-repeat"][vc_single_image image="351213" img_size="full"][vc_empty_space height="12" image_repeat="no-repeat"][vc_column_text] Singapore Design Awards 2012 Branding (Silver) [/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349929" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350425" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Staying relevant in changing times is one of the key challenges that a veteran brand faces. We were entrusted with the challenge to transform the retail brand by finding new ways for consumers to experience and resonate with the brand. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349932" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Rapid prototyping was done with dealers throughout Malaysia to ensure that the new Dunlopillo way was set to WOW and continued to create special moments for its customers day after day. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349931" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Pushing the boundaries of insight and foresight through extensive research, competitive studies and retail experience audits, we helped the Dunlopillo team take imaginative leaps into the future. Perfecting the art of sleep, we redefined Dunlopillo’s association, beyond functional mattresses to ‘celebrating special moments’. Positioning Dunlopillo as a trusted brand that has always been there to care for the wellbeing of families, we are in fact, helping people make the most of their awake moments by helping them get the best sleep of their lives. Thus began the transformation of the brand experience from mattress retailing to sleep consulting. Among many other notable initiatives were online sleep and mattress profiling, customer archetype based product innovation, customer-focused retail experience based on the concept of cocooning. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349933" img_size="full"][/vc_column][/vc_row][vc_row row_type="row"...

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23 May 2010

SLS

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350869" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SLS Creating advantage [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] From a vendor to a strategic partner, instrumental to business success. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350874" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SLS is a leading provider of mechanical components and high quality bearings and related products. However, its reputation is primarily driven by and over shadowed by its principal product brand. In light of plans to further expand its regional presence, there was a critical need that SLS build its own brand and market presence. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight We created a new strategic roadmap and a differentiated positioning for SLS that anchored the brand on the promise of ‘Creating Advantage’, expressing the tangible edge that SLS brings to its stakeholders. This is supported by its unmatched expertise in bearings and solutions, its experienced and qualified people, processes and an extensive strategic network. The promise provided a catalyst for building internal brand culture, uniting staff across the region, attracting new talent and encouraging better talent management. A strong and modernised identity was also created to reflect SLS’ new positioning and to support communications. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Riding on the brand strategy and recommendations, SLS has gone on to set up SLS Pro and SLS Academy, respectively the services and training divisions of the business, and continues to establish itself as a forerunner in the space of mechanical components and engineering. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350871" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350875" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350872" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350873" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_separator type="normal" color="#666666" thickness="1" up_style="px" down_style="px"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space height="12px" image_repeat="no-repeat"][vc_column_text][workcategories][/vc_column_text][vc_empty_space height="12px" image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_separator...

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23 May 2010

Ogawa

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="350291" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OGAWA Inspiring meaningful social change [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Uncovering the greater purpose of health equipment retail through innovative brand strategy. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350287" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge In order to take health equipment retail to a whole new level, our challenge was to cut through the market place clutter and set Ogawa apart from its competitors by defining an identity that resonates among its consumers. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="350288" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight After holding extensive retail and perception audits, we unlocked the true potential of the brand while uncovering the organisation’s goal. To share ‘the heart of wellness’ by adding value to the lives of the customers by inspiring them to adopt healthy practices and lead a balanced and harmonious life. Leveraging from this insight, we moved to craft a well-defined brand roadmap to bring about a brand, retail, and culture revival. To cascade Ogawa’s goal across various consumer touchpoints, we embarked on a series of meaningful transformations. The organisation experienced a paradigm shift as we transformed its business model from product push to well-being focused. There is nothing more gratifying than seeing Ogawa’s sales promoters energised with a greater purpose as wellness advisors. We also successfully revitalised Ogawa’s brand identity system to share the joys of wellness using the specially-created, ‘happy world’ supergraphics. Believing in the value of experience design, we also worked to bring Ogawa’s new-found purpose to life through customer experience in its retail stores. We revolutionised Ogawa’s retail experiences based on the ‘oasis of discovery’ – a place that engages and delights the five senses.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The...

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22 May 2010

Goodpack

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349953" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] GOODPACK Growing partnerships [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Beyond packing solutions to world class partnerships – positioning the world No.1 supplier of Intermediate Bulk Containers to 'hire locally, de-hire globally'. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349956" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge With the world’s largest fleet of steel reusable Intermediate Bulk Containers (IBCs), Goodpack provides services to global core industries at over 5,000 locations worldwide. For years, Goodpack has enjoyed a leadership position underpinned by its first-mover advantage. But as the business grew quickly, there became a critical need for a unifying culture rooted in a strong brand. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The solution is quite literally out of the box. DIA found that beyond the IBCs, Goodpack is truly offering the promise of ‘Growing Partnerships’ – by bringing together manufacturers, distributors, buyers and suppliers from different parts of the world through an efficient model of hiring locally and de-hiring globally. This also means giving Goodpack staff a different way of approaching their work – from providing a practical packing solution to proactively being a world-class partner by understanding and even predicting customer needs. This has fuelled the development of a more robust CRM system. The emphasis on partnerships has also inspired concerted efforts to develop HR and internal communication practices that foster a collaborative work culture. All this has been reflected in a new identity system that communicates Goodpack's partnership offer, as well as the unique two-way 'hire locally, de-hire globally' proposition.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349955" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349957" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349954" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Following the re-branding programme, KKR the global investment firm took a majority stake in...

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22 May 2010

Etiqa

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349942" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] ETIQA Strengthening a future by structuring the now [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Skillfully intercepting identity management challenges and reinforcing the brand foundations with clarity and purpose. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349944" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Six years following Etiqa’s launch and brand rollout, the Communications team realised that greater clarity and consistency was required to help them manage their visual identity system more effectively. We were then commissioned to review the brand governance, and recommend areas of improvement. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Backed by a more relevant and effective identity management strategy, we developed a comprehensive set of brand guidelines for Etiqa. As we began to put Etiqa’s visual, verbal, and expressive elements together in its Brand Genealogy, the tone and manner for the corporate insurance and Takaful became better defined. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349943" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349946" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] We also helped Etiqa establish a more resilient system for brand governance, which led to better clarity on the specific roles and responsibilities held by each of Etiqa’s employees to manage and monitor the brand moving forward. This set in place an effective structure and processes to cascade the brand across agencies, branches and the academy consistently. The strengthening of Etiqa’s governance system does not stop there. Recognising that behind the successful governance of every brand is an inspired team of brand champions, a series of interactive and immersive train-the-trainer workshops were conducted by us to empower the next generation of Regional Brand Drivers and Branch Brand Ambassadors.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The strengthened identity management and governance system led to the creation of a cohesive and effective structure for...

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21 May 2010

Les Amis Group

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="349862" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LES AMIS GROUP By friends, for friends [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning an award-winning F&B group to reflect corporate aspirations for a strong employer and employee brand compact… “Fulfilling Friendships”. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Amidst rising competition and labour crunch, Les Amis Group has been expanding its portfolio to embrace new, diverse concepts and market segments. As the Group strategised its next phase of growth, it became increasingly critical that it take stock of its brand and chart a clear direction forward. [/vc_column_text][/vc_column][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349864" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349865" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Inspired by its name, which is French for ‘the friends’, we created a brand story around the idea of ‘fulfilling friendships’, embodied in the tagline ‘By Friends, For Friends’ which provided concrete direction for people development, innovation, and corporate social responsibility initiatives. The new identity design deftly expresses the Group’s belief in people, and places the individual at the core of its signature. Leveraging on the revitalised brand strategy and identity, we developed a two-pronged engagement approach that positions Les Amis Group for talent attraction through the Friends First programme, and provided structure to people development through the LEAPFROG programme. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349871" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="349866" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Riding on opportunities made available by the region’s burgeoning middle class, Les Amis Group has since extended its franchise with different brands introduced in Myanmar, The Philippines, Indonesia, Vietnam and Hong Kong. The Group has also embedded the pillars of LEAPFROG in LAwards – a culinary challenge it co-organises with the Singapore Tourism Board and Workforce...

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