Future Worlds Archives - Page 2 of 4

21 Mar 2022

Singapore National Youth Orchestra

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353431" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Singapore National Youth Orchestra Creating Extraordinary [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Unlocking the vibrancy and energy of Singapore's youth orchestra. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353269" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Singapore National Youth Orchestra (SNYO) had established a reputation of being one of the most prestigious performing groups in Singapore, with a tight-knit community of the nation’s best young musicians. However, its image of prestige could come across as intimidating, even rigid, and the challenge was to reposition the orchestra to let its vibrancy and youthfulness shine through, to be more accessible for potential members and audiences.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353270" img_size="full" css=".vc_custom_1647841159940{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight A robust research process led us to understand the characteristics and needs of the young musical community and its various stakeholders. The core insight was that while these young musicians wanted to hone their talent through quality, rigorous training, they also value being part of a vibrant, creative community, to be immersed in shared experiences as they create extraordinary music and memories together. We wanted to uplift the brand’s image by capturing the artistic excellence and uniqueness of each individual in the orchestra, while expressing an open, welcoming and youthful community. . [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353271" img_size="full" css=".vc_custom_1647841331043{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Solution The new positioning statement, ’Creating Extraordinary’ expresses talented young musicians from all walks of life coming together in a nurturing and vibrant environment to create an extraordinary community. It represents a vibrant environment that unlocks musical potential and...

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21 Mar 2022

Singapore Symphony Choruses

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="353411" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Singapore Symphony Choruses Excellence in Harmony [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Unifying Singapore’s national chorus through a love for music and unique artistic expression. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353261" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge The challenge was to define unique yet unified identities for the Singapore Symphony Children’s Choir (SSCC), Singapore Symphony Youth Choir (SSYC) and Singapore Symphony Chorus (SSC) – that would inspire choristers of all ages to pursue their love for choral performance with the 3 national choruses. With each chorus singing its own tune, the group lacked unity and consistency, impacting its presence and perceptions as the national choral group. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight We defined the common and defining thread that unites the 3 choruses - that they were all closely tied to the Singapore Symphony Orchestra - the pinnacle of musical excellence in Singapore. We integrated artistic excellence as the cornerstone of each choir’s positioning and identity, and expressed each one through the distinct personalities of each choir. By understanding the motivations and needs at each stage of the choral journey, we identified the key characteristics of each chorus, and captured each in a succinct brand promise and identity. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353264" img_size="full" css=".vc_custom_1647834463647{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353263" img_size="full" css=".vc_custom_1647834553130{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="353265" img_size="full" css=".vc_custom_1647834560758{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Solution Insights from each chorus were expressed through unique brand positioning and identities. Each logo mark was stylised as people, reflecting each stage of a chorister’s journey...

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29 Jul 2020

Olam

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352942" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] OLAM Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Visioning the future of the Agricultural Commodities complex for a sustainable world [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352665" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Olam envisioned developing an event aimed at brining together the world’s leading agricultural commodities companies and NGOs together for the launch of the Global Agricultural Alliance (GAA) an Olam conceived initiative to address the pressing issues facing thfuture of the industry in the face of population growth and climate change. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352667" img_size="full" css=".vc_custom_1596030919240{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352668" img_size="full" css=".vc_custom_1596030940085{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Insight Olam asked DIA to help theme the event and create an identity that would reflect the event purpose to bring together industry leaders in a meaningful and fruitful dialogue. Olam wanted to position themselves as sponsor while maintaining the framework of the event as an independent forum for dialogue amongst industry leaders. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352669" img_size="full" css=".vc_custom_1596031038413{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] DIA created an event identity that strongly represented the core purpose of the forum as an exchange of ideas about the sustainable future of the industry and it’s context as an enabler of fundamental resources for a growing planetary population [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352670" img_size="full" css=".vc_custom_1596031150197{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352671" img_size="full" css=".vc_custom_1596031368567{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width:...

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29 Jul 2020

The Bridge

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352943" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] THEBRIDGE Bridging the new gig economy with the needs of today’s growing new economy businesses [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Bridging the gig economy with the needs of today’s growing new economy businesses. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352638" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge Ascendas-Singbridge (ASB) has an Asia wide real estate portfolio. The emergence of new collaborative workplace solutions was a challenge and an opportunity that needed addressing. The solution is thebridge, a brand that combines the scale and power of it’s parent, with an appeal to the independent working community that comprises the ‘gig’ economy, to come together in a powerful compact, with the ambition to create the ‘future now’. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] [video width="1920" height="1080" mp4="https://diabrands.com/wp-content/uploads/2020/09/TheBridge_FutureNow_30s_Website.mp4" poster=""][/video] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Opportunity DIA worked with the ASB team to understand the unique needs of both communities. The independent working community of freelancers and mobile expertise that is looking for innovation and inspiration in a fast changing world. Coming together with ASB’s core community of multinational and regional companies wanting to harness the best talent through a flexible workspace that could help them drive innovation. DIA proposed the name ‘thebridge’ as expressing the link between two communities, as well as a subtle reference to Singbridge in the parent’s name. DIA’s design solution was a simple brand mark that expresses the connections that ‘thebridge’ represents. This was expanded through a matrix design that is incorporated into all the touchpoints of the brand from core brand logo to marketing communications, interior design, wayfinding and launch videos. DIA worked closely with ID designers to help integrate the brand concept into the interior experience, building...

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27 Jul 2020

Liquid

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352945" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIQUID BY QUOINE Be Liquid [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Launching the world’s first integrated cryptocurrency exchange [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352572" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge In a world of stagnating markets and low interest rates, cryptocurrency trading has emerged as an exciting but volatile opportunity to trade currencies for potentially much higher returns. Liquid by Quoine is the world’s first fully regulated Cryptocurrency Exchange. Liquid presents a bridge between the security of traditional fiat markets and the opportunity [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge presented by trading Cryptocurrency on a more secure platform. Liquid is fast, easy to operate and offers unequalled opportunities for inter-currency trading across and within both crypto and fiat domains. The challenge was to position the world’s first fully regulated crypto/fiat exchange in a market where volatility is the predominant theme and adoption of crypto currencies is still in a very emerging stage of development. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352573" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Opportunity The lead strategy in positioning the exchange was to adopt the name ‘Liquid’ to replace the corporate name Quione as the carrier of the brand. Liquid encompasses the core value proposition of the exchange which is to bring a new source of liquidity to business in an increasingly illiquid world. The Liquid brand strategy has been supported by a dynamic new identity system and messaging platform that communicates the positioning of the brand across a wide range of platforms from web to social, events, environmental and internal engagement channels. The symbol was developed based on the notion that Liquid is the bridge — between fiat and crypto, from possibility...

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16 Jun 2020

Maybank MSpace

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352947" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MAYBANK SINGAPORE My Space, My Bank [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Creating a unique space to attract millennial consumers [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352560" img_size="full"][/vc_column][vc_column][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Maybank Singapore wanted to reach out to young adults in an attempt to rekindle a connection with a consumer group that is disengaged from the conventional branch banking offer and associated services. With a prime location on Orchard Road, the challenge was to create an environment and concept that would break down barriers and invite participation. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352563" img_size="full" css=".vc_custom_1595854741370{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_column_text] The Opportunity Our research revealed that re-framing a traditional branch format would not appeal. Young consumers were looking for a space that they could own and congregate. The opportunity was to create a space that would serve as a meeting point for friends and a place that would enable young customers to relax and make new connections while at the same time gaining access to financial services and advice when needed [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352564" img_size="full" css=".vc_custom_1595854804897{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Two key components were combined to create the ideal environment for this customer group. The branch was designed to include a coffee shop, so became a branch within a coffee shop. This was combined with a range of e-banking services including ATMs and tablets to deliver on-demand services. The branch was branded MSpace and positioned to millennials as ‘my space’ to encourage young customers to explore banking in a new way that was framed for them. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352565" img_size="full" css=".vc_custom_1595854900394{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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16 Jun 2020

Y3 Technologies

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351023" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Y3 Technologies Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351017" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge For over 20 years, Y3 Technologies has been the systems division of YCH, Asia’s largest logistics group. The decision was taken to bring Y3 out from the YCH Group umbrella under new management and relaunch the company as a leading global systems integrator and CRM provider. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Our research revealed that in order to succeed in a cluttered and confused market of competing technology providers, Y3 needed to position itself as a provider of solutions to business that are transformational and that translate needs and expectations into lucrative opportunities. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351018" img_size="full" css=".vc_custom_1473762861863{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351019" img_size="full" css=".vc_custom_1473762876420{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] A new vision was crafted for a better future, inspired by people and powered by technology. This envisaged Y3 on a journey with its customers and people to reinvent tomorrow through innovative technology solutions that make an impact on the way we think, live and work. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The new brand positioning has been supported by an impactful brand design that positions Y3 as an innovative and leading company that is ready to deconstruct the norm, learn from the best and grow the new with courage and curiosity. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351020" img_size="full" css=".vc_custom_1473762888911{border-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351022" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351024" img_size="full" css=".vc_custom_1473763162842{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Y3 was launched in mid 2016 and has gained immediate success,...

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03 Oct 2019

Maxx Coffee

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352944" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MAXX COFFEE A Taste For Life [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Inspire customers to have an appetite for life, love and living, the MAXX Coffee Way [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352633" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge MAXX Coffee is a leading local coffee brand under the Lippo Group in Indonesia. With outlets across Jakarta and all the major cities MAXX Coffee competes directly with international competition such as Starbucks for the premium Indonesian customer. Maxx coffee has been redesigned to set a new, higher benchmark in the Indonesian market for coffee shop retail brands. Maxx coffee as a solution to what people want/ don’t yet know what they want. Maxx coffee is designed to be the answer for people wanting an excellent Coffee drinking experience with international standard (offerings) but with a local flavour: (80:20) [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352628" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Opportunity A new specialty-standard coffee shop and retail concept specifically designed to attract the ’new Indonesian’ (middle class) customer, as well as to build confidence and pride in a successful local business with offerings to international standards. The Maxx Coffee way is to inspire our customers to have an appetite for life, love and living. The Maxx inspiration is made relevant by interacting, engaging and connecting…fun and being unpretentious, Coffee fully embraces ‘A Taste For Life’. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352631" img_size="full" css=".vc_custom_1596024468477{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352632" img_size="full" css=".vc_custom_1596024488745{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Outcome Maxx Coffee brings people together in a cheerful and...

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09 May 2019

MIRVAC

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351634" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MIRVAC Inspiration for urban living. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Showcasing Sydney’s diverse inner city urban style. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351635" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Mirvac is an integrated, urban property group and a key contributor to Australia’s major cities. We were commissioned to create a special limited edition book dedicated to Sydney’s urban dwellers, to ﬁnd the people who are shaping Sydney’s inner city scene and to showcase a selection of Mirvac development assets and retailers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351636" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight We developed a brand strategy that would engage and connect with the many diﬀerent style tribes that inhabit Sydney’s inner city scene. We interviewed a diverse mix of people from a variety of cultures, with countless view points and life experiences, then wove these stories and experiences together to create a unique and inspiring urban tapestry. Through engaging stories, striking photography and beautiful illustration, we showcased a snapshot of Sydney’s urban style: people, living and tastes.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351637" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Impact The Urban Style book has been very well received by Mirvac, its retailers and Sydney’s inner city community. It has become an engaging source of inspiration and has reinforced Mirvac’s position as a leader within the retail industry that delivers compelling experiences for its customers. Client Feedback "This project was a wonderful and inspiring journey. I felt privileged to meet a diverse and interesting cross section of people who live in our local area, and I felt honoured that they agreed to share their personal stories and experiences with us. I believe that places are shaped mainly...

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02 May 2019

Certio

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351722" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CERTIO Unlocking High Performance [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Igniting premium value in an invisible brand [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351716" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge Sime Darby Plantations (SDP) came to us to raise the profile of its premium quality oil and specialty fats offering. As a product range, the B2B offering dominated the ASEAN region and was set to gain traction in the global arena. Without consumers knowing, the range touches consumers’ lives everyday through their favourite snacks, confections, and fast food – an ingredient brand that was ever-present but invisible.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351717" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column width="1/2"][vc_single_image image="351718" img_size="full" alignment="center"][/vc_column][vc_column width="1/2"][vc_column_text el_class="gridTextSpecial"]The Objective Our objective was to help the brand gain recognition as a relevant and visible ingredient brand. We identified the opportunity to help SDP realise that its premium quality offering was creating value, but that by investing in the brand, they could take that value even further.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight Discovery was at the core of our strategy – we conducted an extensive customer, competitor and category audit, as well as a thought-provoking visioning workshop with the leadership team and key personnel, leaving no stone unturned and no data source untapped. It was a highly collaborative process as we sought to uncover a value proposition. Drawing on our insights, our findings revealed that the brand was alive with weakly defined propositions but not thriving. Arming the brand with a renewed purpose to give businesses around the world the desired edge to always stay ahead, we brought to surface the brand’s underlying character...

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02 May 2019

CALTEX

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351703" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351727" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351728" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][vc_column_inner el_class="patternPicInner" width="1/2"][vc_single_image image="351726" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Caltex operates the largest oil company retail network in Australia. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351707" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended a radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed in 3D incorporating the smooth ﬂuid lines that are a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. Once the 1L, 4L & 5L bottle shapes were approved we then simpliﬁed the information hierarchy and created a new premium label range using colour coding for easy identiﬁcation of 6 oil products across 3 diﬀerent container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most...

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02 May 2019

U COLLEGE

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351684" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] U COLLEGE I know where I’m going. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Launching U College one of Australia's most innovative RTO's in the education sector. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351683" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge U College was a successful Australian online reseller of training courses aimed at 20-45 year old career changers for a number of different education providers. The challenge was to be seen as a leader in the sector and to cut through the conventions of the category.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351685" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351686" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Research revealed most Australian Education Colleges/RTO’s have been developed form a traditional academic, heraldic brand personality. U College wanted to be different. They wanted to have fun, be a bit quirky, communicate to students directly in an easy to understand language that reflected their own culture. This resulted in a new focus for all communications expressed in a new brand purpose 'I know where I'm going' statement. The brand promise expressed the idea that every student and each pathway journey is unique. Service-quality initiatives where introduced for U College employees so each student interaction further crystallised and reinforced a feeling of confidence and empowerment that they had a clear direction 'I know where I'm going'. U Coollege would help students to fulfil their potential. Brand Identity We created a new brandmark and identity that would truely engage students and also attract education providers. The bold, eye-catching U College brandmark was developed by combining a traditional university capital U letterform with a fingerprint pattern to symbolise a students individuality and unique pathway into higher education.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left"...

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