Future Worlds Archives - Page 3 of 4

02 May 2019

F&N Canned Milk

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351691" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] F&N CANNED MILK Treasured Taste Moments [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Value creation through portfolio strategy [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351692" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge Whilst Fraser and Neave had long established its standing in the Canned Milk category, it was apparent that there was hidden value to be realised from an optimised portfolio. DIA Brands was engaged to help realise the full potential of the Sweetened Creamer and Evaporated Milk portfolio and arrive at the most effective brand architecture, as well as articulate well-differentiated value propositions and positioning for its three brands F&N, Gold Coin and Teapot that resonate with the respective target segments. Based on a thorough analysis of market segmentation, consumer needscope and market trends, the respective brands were further evaluated based on their contribution, traction and growth potential to the portfolio.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351694" img_size="full" alignment="center"][vc_single_image image="351696" img_size="full" alignment="center"][/vc_column][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351695" img_size="full" alignment="center"][vc_single_image image="351697" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight With brand relationships and roles clarified and re-prioritised, the portfolio strategy was optimised to prevent further cannibalisation and profit erosion. DIA Brands continued to refresh the product packaging of their flagship brand, F&N. Anchored on the new brand essence and positioning of “Treasured Taste Moments”, attention to design detail ensured that appetite appeal and premium cues were dialed up while preserving the heritage strengths.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351693" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Impact Overall, the revitalised brand positioning and packaging created a lot more standout and appeal on the shelves, and ultimately translated to improved customer perception and trial.[/vc_column_text][/vc_column][/vc_row]...

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02 May 2019

SYDNEY UNIVERSITY

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351669" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SYDNEY UNI SPORT & FITNESS Roaring Ahead. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Repositioning Sydney Uni Sport & Fitness to appeal to a wider audience. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351670" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Due to new federal government VSU legislation and increased local competition, Sydney University Sport (SUS) needed to generate more income by maximising the use of its facilities during off-peak times and making them accessible to the local community.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no" el_class="patternleftPics"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351734" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351672" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351673" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Research revealed the local community didn’t know what SUS offered and thought its facilities were for students only. SUS provided first-rate facilities and services, coaching and sporting scholarships to its members, athletes and clubs. However the brand identity of the sports facilities was old, inconsistent and well overdue for an upgrade that would reflect these important changes. We proposed re-positioning SUS by renaming them as Sydney Uni Sports & Fitness (SUSF). Our objective was to create a more commercial, member-focussed business delivering a high-end range of facilities, services and courses. Aimed at university staff, students and the wider local community all people were now able to participate in a wide range of sports and fitness programs through an updated and simplfied membership program. We created a powerful new brand mark for SUSF based on the lion found in Sydney Universities heraldic crest. We then selected the blue and gold striped colours used by the famous Sydney University Football Club back in 1863 as the basis for our new brand colour...

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02 May 2019

STOCKLAND

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351660" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] STOCKLAND Development capabilities. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Promoting Australia’s leading community creation company to investors. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351661" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Stockland are Australia’s largest diversiﬁed real estate investment trust. They wanted to capitalised on Stockland’s development capabilities by showcasing their centres of excellence in retail and residential community creation to potential investors.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351662" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The insight We developed a brand strategy that would showcase four of Stockland's most recent regional shopping centre developments - Stockland Shellharbour, Stockland Merrylands, Stockland Townsville, and Stockland Rockhampton. These projects represented just over $1 billon in development investment. The book also showcased the largest masterplanned community that Stockland has ever undertaken and the largest masterplanned development in Australia under single ownership. At 2,310 hectares and with an end value of approximately $5 billion, Caloundra South will be an exceptional coastal community that will set new standards for Australian mixed-use development. We also celebrated their residential development legacy created by Stockland’s founders over 60 years ago, yet ﬁrmly looked toward Stockland's sustainable future. Each case study tells the story of an organisation intent on building places that meet the needs of its customers and shape thriving communities. Our design concept connected readers to Stockland's regional developments through telling portraits and conversations with local residents of all age groups, bold colourful infographics and beautiful architectural photography.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351663" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Impact The Stockland Development Capabilities book was favourably received by Stockland and the wider investment community. Stockland continues to be a great Australian real estate investment trust that makes...

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02 May 2019

IIBD Brand Launch

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351652" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IIBD Spirit of Enterprise [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Fulfilling Dreams with the ‘Spirit of Enterprise’ [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351655" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge The Johor Bahru Central Business District has long been the hub of business, financial and social activities in the Johor state. An extensive urban transformation master plan was initiated by Johor Corporation (J Corp) to reinvent the heart of the state of Johor. Albeit being an important state transformation plan, through a series of stakeholder engagement and conversations, it became apparent that a strong sense of pride by the people of Johor has led to worries of alienation in the face of change.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351656" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight DIA Brands developed the idea of ‘co-creating the future of IIBD’ in bolstering the inclusivity of the people in the process of elevating the district as a lovable, livable and inclusive city, on par with other internationally renowned cities. With that in mind, IIBD is strategically branded to enhance business activities in the region while inspiring Johoreans to live their potentials to the fullest. Under the four guiding principles aptly named the ‘HOME’ lenses representative of the Heritage, Opportunity, Mobility and Eco-Sustainability elements in the district, the revitalised IIBD brand was launched in early 2017. In the spirit to elevate the standard of the launch event, on par with the newly branded IIBD, the concept of ‘experiential dining’ was brought to the table. The team curated an entire menu that encapsulated the heritage values and culture of Johor through the form of traditional cuisines[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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02 May 2019

WATTYL

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351641" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] WATTYL Solagard. No.1 under the Australian sun. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Wattyl Solagard weathers change. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351642" img_size="full" alignment="center" el_class="enlargePic"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Wattyl has been an Australian icon since 1915, operating in Australia and New Zealand. Its most famous brand is Wattyl Solagard has been providing exterior paint protection for over 40 years. Solagard needed modernising without losing its strong brand heritage.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351643" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Wattyl is the second largest paint manufacturer in Australia. Providing protective paint and coatings to the Australian market for over 100 years. They wanted to modernise the Solagard packaging range to maintain its market leading position. We introduced the tagline ‘No.1 under the Australian Sun’ to the packaging and reinforced the strong red and yellow colour equity of the Solagard brand. We developed a new Solagard logotype that was stronger and more legible across all can sizes. Introduced a dynamic bright yellow sun graphic and used photography of three different homes to clearly identify each paint finish. A new red coloured guarantee roundel device was developed to highlight the paints superior protective qualities in Australia’s extreme weather conditions and a strong band of colour was added at the base for each paint finish type to improve sheen level selection instore by staff and customers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Impact The Solagard redesign was extremely well received by retailers and consumers throughout Australia. It maintained its market share and the range has been extended to include specialty finishes.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351644" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] Colour card inspiration. Increasing in-store point of sale...

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02 May 2019

BASF GLASURIT

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351623" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BASF GLASURIT The No.1 waterborne paint worldwide. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Promoting a world class reﬁnishing system. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351624" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge Glasurit, a division of BASF, has been a premium prestige car spray paint reﬁnishing system since 1888. They are a world leader in the passenger car and commercial vehicle reﬁnishing sector. Glasurit wanted to promote their brand and product range across Australia and New Zealand to paint distributors and automotive bodyshops and a new waterborne paint system called Glasurit 90 Line.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351625" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would raise awareness of Glasurit 90 Line and highlight the benefits of using their comprehensive product range. We then created a promotional campaign based on the tagline ‘Glasurit 90 Line the No.1 Waterborne Paint Worldwide’. Programme initiatives included the design, development and launch of the following: A trade advertising campaign. A website featuring product info, colour matching, business solutions, training, news and events. Gloss Magazine featuring: product stories, advice, training, events, colour trends and initiatives. A range of Glasurit branded marketing materials. A series of video testimonials from bodyshops owners and users. A series of product usage videos to promote best process and practise. We also created a world-first, cost-effective and environmentally friendly initiative called the ‘Glasurit Bodyshop Emissions Program’ partnering with Carbon Neutral Australia. Glasurit customers were invited to join the program to offset their annual bodyshop solvent emissions. Membership contributions were then invested into a Carbon Neutral Australia tree planting program which further reduced greenhouse gas emissions.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image...

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02 May 2019

MM KEMBLA

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351612" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MM KEMBLA A fitting launch. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Launching KemPress a new copper press-fit connection system in Australia & New Zealand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351736" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351614" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351615" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge A growing industry use of ‘press-fit’ technology has been a major trend in Europe for over 25 years. MM Kembla wanted to launch and promote KemPress a new copper press-fit connection system and a range of tools to their resellers and plumbers in Australia & New Zealand.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351616" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351617" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPost2"][vc_column][vc_single_image image="351618" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would explain the advantages of using the MM Kembla KemPress tools and copper press-fit system with their comprehensive product range for use in water and gas applications. Then we launched the new KemPress promotional campaign based on the tagline ‘Faster. Easier. Flame Free. Quality’. Programme initiatives included the design, development and launch of the following: A simple flexible product branding system. A trade advertising campaign. A range of in-store point of sale materials. A website featuring: fittings, tools, warranty information and installation guides. An design and installation video for installers. New product packaging. Giant mobile adverts using B-Double truck side awnings. A animated explainer video [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_video link="https://youtu.be/Oo0_Fue4lBI"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] Animation We also developed a new ‘One Brand, One Warranty, One System’ animated explainer video telling the story of how customers can ‘Minimise their risk with MM Kembla’ by using their new ‘Integrated Piping...

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02 May 2019

RUGBY UNION PLAYERS ASSOCIATION

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351752" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] RUGBY UNION PLAYERS ASSOCIATION For the players and the game. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Repositioning RUPA as a professional organisation for rugby players and members. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_single_image image="351603" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge The Rugby Union Players' Association was incorporated in October 1995 in direct response to the professionalism of rugby and was established to promote and safeguard the interests of its members, who are the professional rugby players of Australia. Its members comprises players from the Wallabies, NSW Waratahs, Queensland Reds, Brumbies Rugby, Western Force, Melbourne Rebels, State Union Academies, Mens and Womens Rugby Sevens squads. Currently 100% of Australia’s full-time professional players are members. With a new CEO in place RUPA wanted to refresh its dated persona to give a stronger more professional presence for the organisation, nationally and internationally.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351777" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351776" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Insight Our research indicated the need to explain who RUPA are and what they do for there players. We developed a platform based on the brand promise of 'For the players and the game' that helped position RUPA as a professional organisation for rugby players and provided a clear foundation for creative development. This translated into a dynamic new brand identity expressed through an iconic brand mark that represents a rugby ball in play about to be kicked towards goal. Brand Identity We created a modern and dynamic brand identity that would resonate with younger players coming up through the game, professional players and the wider rugby union community. The RUPA brand was applied to a wide range of applications and supported by a simple but...

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01 May 2019

Avialite

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351466" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AVIALITE Illumination though Imagination [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Harnessing energy for the betterment of humanity. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351467" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351468" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351469" img_size="full" css=".vc_custom_1516872051368{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge DIA was engaged to help realise the full potential of Avialite, the leading manufacturer of LED aviation obstruction lighting in Malaysia. However, there were many untold stories from the unsung heroes who risk their lives daily to keep our skies safe for us, they weren’t able to communicate their brand story and create meaningful conversations around the brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351470" img_size="full" css=".vc_custom_1516872130881{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Discovery was at the core of our strategy – we conducted competitor audit and communications audit, as well as a half day thought-provoking visioning workshop with the leadership team, leaving no stone unturned and we discovered their white space. Avialite has been about solving unsolved challenges through thoughtful design. Since pioneering Malaysia’s first LED Aviation Obstruation Beacon and Warning Light in 2004, Avialite have been on a path of unstoppable innovation, designing and perfecting lighting solutions to customers around the world. Imagination is Avialite’s key intellectual capital and the catalyst for the business. As champions of positive impact, Avialite continuously invest in research and development to bring about meaningful innovation. Armed with imagination as the key asset of the organisation and the catalyst for the business, we began to envision a brand world for Avialite by giving them a mantra of “Illumination through Imagination” where...

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26 Feb 2019

Caltex. Shaping consumer choice.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351571" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CALTEX Shaping consumer choice [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-launching Caltex's premium motor oil range for the retail sector. [/vc_column_text][vc_empty_space height="40px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351577" img_size="full"][vc_single_image image="351576" img_size="full"][/vc_column][vc_column width="1/2"][vc_single_image image="351578" img_size="535x700"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Caltex is Australia's leading oil refining and marketing company. Research showed that Caltex was better known for selling petrol than oil. They needed to improve Havoline's brand awareness and increase sales by selling their premium range of Havoline motor oils through retail outlets across the country as well as in their own petrol stations. [/vc_column_text][vc_single_image image="351575" img_size="full" css=".vc_custom_1551157187849{margin-top: 30px !important;}"][vc_column_text css=".vc_custom_1551157898955{margin-top: 30px !important;}"] The Insight We developed a new brand strategy to make the Havoline Oil range truely standout in a crowded marketplace that recommended radical new range of bottle shapes and a new premium label range that would attract attention in a more competitive retail environment. Three distinct new bottle shapes were designed and developed by us incorporating the smooth fluid lines a property of high quality motor oil viscosity. We also greatly increased the structural integrity of each bottle shape by using the inspiration of a domestic vacuum cleaner hose ribbing as a strengthening device around the bottle collar. We then simplified the information hierarchy on the premium label range and used colour coding for easy identification of 6 oil products across 3 different container sizes and designed new point of sale materials. In market research the 3 new bottle shapes and label designs received the strongest most positive response of any lubricant design work they had ever tested.[/vc_column_text][vc_single_image image="351574" img_size="full" css=".vc_custom_1551158672039{margin-top: 30px !important;margin-bottom: 30px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351573" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text] Caltex: Lubricants & Specialty Oils Resign boosts sales performance. The...

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14 Oct 2016

SRG

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351146" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] SRG Making the complex simple [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Bringing a global complex services business together under one brand [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351135" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge SRG is a publicly listed global complex services company headquartered in Perth, Western Australia. Built since 1961 to take on the infrastructure and mining projects others consider too challenging, the company has brought its unique blend of innovation to many of the world’s iconic stadiums, skyscrapers, bridges, dams, structures and mining projects. Formerly two businesses, Structural Systems and Rock Australia, due to a corporate restructure a decision was made to unify the company under the name SRG Limited to refocus and reposition the business for global growth.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351136" img_size="full" css=".vc_custom_1476412109744{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351138" img_size="full" css=".vc_custom_1476412176306{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351139" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351137" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight The company’s promise to its customers was to ‘make the complex simple’. DIA Brands’ approach to this major rebrand was to bring simplicity and clarity to the way the business told its story and built its brand across all its physical and digital interactions. Change communications were developed to bring customers along on the journey and the business’ new brand positioning and new organisational values were brought to life throughout the new company headquarters to help create a unified culture. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351149" img_size="full" css=".vc_custom_1476438745448{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Since the restructure and rebranding, SRG’s share price and market capitalisation has...

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10 Oct 2016

Harry Perkins

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351070" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] HARRY PERKINS Improving human health [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] A new name and new brand for a world medical research leader, in honour of a great man. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351071" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351072" img_size="full" css=".vc_custom_1475216510792{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Harry Perkins Institute of Medical Research is Western Australia’s premier adult medical research organisation. Based in Perth, the Institute was founded as the Western Australian Institute for Medical Research, lead by the inaugural Chairman, the late Harry Perkins AO. With the building of two new advanced research centres, it was decided WAIMR would be renamed and rebranded the Harry Perkins Institute of Medical Research in his honour.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351074" img_size="full" css=".vc_custom_1475216585323{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Through our branding work with Wesfarmers, including when Harry Perkins was their Chairman, we had a keen insight into the man, as well as what his contribution meant to the institute as an organisation. The creative idea to use Harry’s signature as the brand identity came from the realisation that this new brand was personal for everyone involved. Adopting his personal mark would create the emotional and visual connection to the man the Institute was looking for.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351073" img_size="full" css=".vc_custom_1475216557260{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351076" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351077" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351075" img_size="full" css=".vc_custom_1475216601783{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact For organisations passionate about improving human health, medical research brands are often impersonal and unremarkable. In this respect, the new brand for...

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