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About

Our focus has always been on simplicity. Unravelling the complexity of business and bringing simple ideas and innovative thinking to brands, that connect to customers with the recognition and meaning they need to grow, build market share, or change the status quo.

Who we are

DIA is a leading brand consultancy that was established in London in 1983. Today we are an established group of branding and marketing businesses with our roots in the Asia Pacific region, spanning India, South East Asia, Australia and New Zealand.

We are a team of experienced strategic and creative specialists working across the region in all sectors of the economy, from government, to corporate, consumer and destination brands. Our process and culture is founded on clear and insightful strategic thinking, driving inspired design solutions that are targeted to create business advantage for our clients.

Leaders | Team

Bringing global leadership to brands in Asia

Recognition

Our collaboration with our clients has created award-winning work that has transformed businesses and built relationships that last.

President’s Design Award

Brand Consultancy of the Year Awards

Marketing Excellence Awards

Singapore Design Awards – Asia’s Top Design Practice

Singapore Design Awards

Singapore Promising Brand Awards

Singapore Brand Award

Singapore Retail Association Awards

Singapore Iconic Design Award

Singapore Star Packaging Award

Star Brand Awards

Singapore Annual Report Awards

Superbrands Singapore Award

Transform Awards Asia

Full awards listing

2024
The Markies Awards
Malakoff – Most Creative B2B Marketing (Finalist)

Advertising & Marketing’s Agency of the Year Awards
Brand & Design Consultancy of the Year (Finalist)
Consultant of the Year (Finalist)

2022
Superbrands Singapore’s Choice
City Energy – Best Visual Identity from the energy, utilities, and extractives sector (Silver)

Transform Awards Asia
City Energy – Best Brand Evolution Corporate (Highly Commended)

2018
Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Silver)

2017
Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Bronze)

2016
Marketing Excellence Awards
Kayamila – Excellence in Brand Strategy (Bronze)

Asia Communications Awards
Progresif Cellular – Best Brand Campaign

Marketing Magazine’s Agency of the Year Awards
Brand Consultancy of the Year (Finalist)

Singapore Design Awards
Progresif Cellular – Communication – Branding (Gold)

2015
President’s Design Award – Design of the Year
Library@Orchard

Marketing Excellence Awards
Meadow Gold Premium Ice Cream – Excellence in Brand Strategy (Finalist)

Singapore Good Design Mark – SG50 Special Edition
Changi Airport Singapore

Singapore Design Awards
Asia’s Top Design Practice – Branding
Asia’s Top Design Practice – Multi-Disciplinary

2014
Marketing Excellence Awards
Sport Singapore – Excellence in Government Sector Marketing (Silver)
Peperoni Pizzeria – Excellence in Brand Strategy (Certificate of Excellence)

Singapore Design Awards
Asia’s Top Design Practice – Branding
Asia’s Top Design Practice – Multi-Disciplinary

The Markies Awards
Malakoff – Most Creative B2B Marketing (Finalist)

Advertising & Marketing’s Agency of the Year Awards
Brand & Design Consultancy of the Year (Finalist)
Consultant of the Year (Finalist)

2013
Marketing Excellence Awards
Olam Sustainability Program – Excellence in CSR (Silver)
BaliThai – Excellence in Brand Strategy (Certificate of Excellence)

2012
Marketing Excellence Awards
Nature’s Wonders – Packaging Design (Gold)
Tai Sun Nuts – Packaging Design (Bronze)

Singapore Design Awards
Dunlopillo – Branding (Silver)
NTUC Next U – Branding (Bronze)
NTUC Next U – Multi-Disciplinary Design (Bronze)
NTUC Unity Healthcare – Branding (Bronze)
U&Me 50th Labour Movement – Branding (Bronze)
Kewalram Chanrai 150th – Multi-Disciplinary Design (Bronze)
Kota Iskandar Destination – Multi-Disciplinary Design (Bronze)
Ogawa World – Branding (Bronze)
Ogawa World – Multi-Disciplinary Design (Bronze)
Straits Resources Annual Report – Print (Bronze)

2010
Singapore Design Awards
Lamitak – Brand Identity (Silver)
Lamitak – Logo (Gold)
Carlton Hotel – Brand Identity (Silver)
Carlton Hotel – Logo (Bronze)
Café Mosaic – Brand Identity (Silver)
Café Mosaic – Logo (Bronze)
NTUC LearningHub – Brand Identity (Bronze)
NTUC LearningHub – Logo (Bronze)

TAK – Logo (Bronze)
Cuscapi – Branding (Bronze)
Signature Identity System – Branding (Bronze)
Sime Darby GoFresh – Packaging (Bronze)

2009
Singapore Design Awards
NTUC – Brand Identity (Gold)
Changi Airport Group – Brand Identity (Merit)
Civil Aviation Authority of Singapore – Brand Identity (Merit)
My First Skool – Brand Identity (Finalist)
Olam – CSR Report (Finalist)

2007
Singapore Packaging Star Award
CHNG Kee’s Spice of Life

2006
SRA Retail Awards
Best New Entrant of the Year – Chng Kee’s Spice of Life (Sentosa)

2005
Star Brand Awards
Boncafe I-café Instant Coffee (Singapore)
Boncafe I-café Instant Coffee (Asia Gold)

Singapore Iconic Design Award
OCBC Bank

2004
Star Brand Awards
Chng Kee’s – Packaging (Singapore)

2002
Singapore Promising Brand Awards
Most Distinguished Brand (Product Category) – Chng Kee’s (1st)
Most Distinguished Brand (Service Category) – Kingsmen (1st)