Brand Roadmap Archives

27 Jul 2020

Liquid

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="352945" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] LIQUID BY QUOINE Be Liquid [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Launching the world’s first integrated cryptocurrency exchange [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352572" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge In a world of stagnating markets and low interest rates, cryptocurrency trading has emerged as an exciting but volatile opportunity to trade currencies for potentially much higher returns. Liquid by Quoine is the world’s first fully regulated Cryptocurrency Exchange. Liquid presents a bridge between the security of traditional fiat markets and the opportunity [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Challenge presented by trading Cryptocurrency on a more secure platform. Liquid is fast, easy to operate and offers unequalled opportunities for inter-currency trading across and within both crypto and fiat domains. The challenge was to position the world’s first fully regulated crypto/fiat exchange in a market where volatility is the predominant theme and adoption of crypto currencies is still in a very emerging stage of development. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="352573" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="lineP"] The Opportunity The lead strategy in positioning the exchange was to adopt the name ‘Liquid’ to replace the corporate name Quione as the carrier of the brand. Liquid encompasses the core value proposition of the exchange which is to bring a new source of liquidity to business in an increasingly illiquid world. The Liquid brand strategy has been supported by a dynamic new identity system and messaging platform that communicates the positioning of the brand across a wide range of platforms from web to social, events, environmental and internal engagement channels. The symbol was developed based on the notion that Liquid is the bridge — between fiat and crypto, from possibility...

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16 Jun 2020

Y3 Technologies

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351023" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Y3 Technologies Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Reframing Y3 as an enabler for today’s businesses. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351017" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge For over 20 years, Y3 Technologies has been the systems division of YCH, Asia’s largest logistics group. The decision was taken to bring Y3 out from the YCH Group umbrella under new management and relaunch the company as a leading global systems integrator and CRM provider. [/vc_column_text][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Our research revealed that in order to succeed in a cluttered and confused market of competing technology providers, Y3 needed to position itself as a provider of solutions to business that are transformational and that translate needs and expectations into lucrative opportunities. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351018" img_size="full" css=".vc_custom_1473762861863{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351019" img_size="full" css=".vc_custom_1473762876420{border-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] A new vision was crafted for a better future, inspired by people and powered by technology. This envisaged Y3 on a journey with its customers and people to reinvent tomorrow through innovative technology solutions that make an impact on the way we think, live and work. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The new brand positioning has been supported by an impactful brand design that positions Y3 as an innovative and leading company that is ready to deconstruct the norm, learn from the best and grow the new with courage and curiosity. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351020" img_size="full" css=".vc_custom_1473762888911{border-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351022" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351024" img_size="full" css=".vc_custom_1473763162842{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact Y3 was launched in mid 2016 and has gained immediate success,...

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18 Jun 2019

Bintang

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351832" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] PT. MULTI BINTANG (HEINEKEN) Bintang Beer Best served with friends. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Creating a refreshed brand for Bintang against emerging international competition. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351830" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="iClass"][vc_column_text]The Challenge Bintang was Indonesia’s leading beer brand with over 70% market share. Bintang had become a national icon over the past 30 years and a ubiquitous presence in every bar and restaurant across the country. Increased interest in imported beers had begun to erode Bintang’s share, in a market which had become very commoditised. The challenge was to reassess Bintang’s position as a market leader and understand it’s appeal to the whole range of Indonesian drinkers, from Dangdut bars to the premium lounges of international hotels. The Insight DIA conducted extensive research into usage and attitude towards the brand and understood that beer drinking is very much a social activity in Indonesia. Beer is part of the social scene at all levels of society in the context of a liberal but regulated Islamic society. A new brand proposition based around socialising with the positioning ‘Best served with friends’ and a new brand design that expressed the inclusive personality of the brand was developed. Creating [/vc_column_text][/vc_column][vc_column width="1/2" el_class="iClass"][vc_single_image image="351826" img_size="full"][vc_single_image image="351851" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351828" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="iClass"][vc_column_text]The Impact This was the platform to re-launch Bintang, to strengthen its credentials as a national icon and build on its strong links with local beer drinkers at all levels of society. Today Bintang continues to maintain its position as Indonesia’s leading beer brand in a fast-changing market.[/vc_column_text][/vc_column][vc_column width="1/2" el_class="iClass"][vc_single_image image="351824" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost fourPicPerRow"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image...

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18 Jun 2019

ABC Stout

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351843" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] GUINNESS & ASIA PACIFIC BREWERIES ABC Stout Brewed for inner strength. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Bringing new strength to Singapore's leading dark beer. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351836" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="iClass"][vc_column_text]The Challenge ABC Stout is Singapore’s leading stout brand. Locally brewed and bottled, ABC Extra Stout is Singapore’s Original Stout of German heritage, that is produced according to stringent international quality standards. Its distinct malty and aromatic ﬂavour also boasts a bittersweet after-taste. Owned jointly by Guinness and Asia Paciﬁc Breweries, ABC has been in the market since 1931. APB wanted to address competition in the market between Guinness and ABC and develop a proposition for the brand that would be more appealing to local drinkers who view ABC as an inferior brand, though they preferred the sweeter taste.[/vc_column_text][/vc_column][vc_column width="1/2" el_class="iClass"][vc_column_text]The Insight Qualitative research indicated that even though drinkers preferred the taste of ABC, the brand was not appealing and considered inferior to Guinness. Often they would drink ABC but at the same time conceal the bottle. DIA developed the proposition ‘Brewed for inner strength’ to convey a stronger and more respected positioning. This was supported by a powerful new brand mark incorporating a dynamic black lion that was then translated to a new range of packaging for the launch. Quantitative research indicated a clear increase in preference for the refreshed brand image against the competition and reassessment of the ABC oﬀer.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost fourPicPerRow"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351837" img_size="full"][vc_single_image image="351838" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351834" img_size="full"][vc_single_image image="351835" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351840" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="iClass"][vc_single_image image="351839" img_size="full"][/vc_column][vc_column width="1/2" el_class="iClass"][vc_column_text]The Impact The brand...

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18 Jun 2019

El Diablo

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351815" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] BALI HAI BREWING El Diablo Original Be original. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Creating a tribal brand for millennial clubgoers looking for originality. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351817" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column el_class="iClass"][vc_column_text]The Challenge Bali Hai Brewing (BHB) is Indonesia's No.3 brewery with over 40 years’ presence in the market. As an independent family owned brewery based in Jakarta, BHB has distribution across more than 10,000 outlets country wide. Following the successful launch of Bali Hai Premium in July 2016, DIA also worked on the re-positioning and design of El Diablo Original. The challenge was to position El Diablo as an alternative to international brands in the premium club sector.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostBigPicture"][vc_column][vc_single_image image="351848" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost fourPicPerRow eiTwoPicRow"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351822" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351821" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost eiInsightRow"][vc_column width="1/2" el_class="iClass"][vc_column_text]The Insight El Diablo Original was positioned as an international premium quality golden ale crafted to deliver the robust one-of-a-kind taste for those looking for a distinctive choice, challenging convention and the ordinary. The tagline 'Be original' targets the brand to over 25 male upper (SES) drinkers looking for individuality and sharing unique experiences with friends. Building on a strong ‘tribal’ brand identity, El Diablo leverages a strong connection with the music loving community, extending to sponsorship of music festivals and anchoring its appeal around association with rock imagery. This was extended into co-branding with related cult brands such as Triumph motorcycles. [/vc_column_text][/vc_column][vc_column width="1/2" el_class="iClass"][vc_single_image image="351818" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column el_class="iClass"][vc_column_text]The Impact Targeted against international brands such as Heineken and Carlsberg, since its launch in November 2016 it has been acquiring new outlets...

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12 Jun 2019

Draft Beer

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351809" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Draft Beer Time to celebrate. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Building brand leadership for Indonesia’s challenger session beer. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351797" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351798" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Bali Hai Brewing (BHB) is Indonesia’s No.3 brewery with over forty years presence in the market. Second generation management has invested in renovating and re-engineering the brewery for expansion. The target for BHB is to grow its share in a market where imported beer volumes are growing due to an expanding and affluent middle class at a projected compound annual growth rate (CAGR) of 6% a year. BHB's second tier brand is Bali Hai Draft Beer, a session beer targeted at traditional blue-collar drinkers, the main competitors to the brand are Anker and Bintang, currently the market leader with over 50% of volume share.[/vc_column_text][vc_empty_space image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351799" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351800" img_size="full"][vc_empty_space image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="351801" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351803" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text] The Insight Our research indicated that there was a significant opportunity for BHB to re-position Draft Beer as a quality and value brand against Bintang and Anker in the lower segment of the market. The strategy was built around the repositioning of Draft Beer as contemporary and desirable mainstream session beer at an affordable price that would counter Bintang’s indistinct positioning in the lower market and attract drinkers that were overly familiar with Bintang and looking for a fresh and appealing alternative. Drawing on Draft Beer's heritage as a brand rooted in escape and release from the daily grind of work life, Draft Beer was elevated to a brand for all those who want...

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02 May 2019

Certio

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351722" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] CERTIO Unlocking High Performance [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Igniting premium value in an invisible brand [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351716" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge Sime Darby Plantations (SDP) came to us to raise the profile of its premium quality oil and specialty fats offering. As a product range, the B2B offering dominated the ASEAN region and was set to gain traction in the global arena. Without consumers knowing, the range touches consumers’ lives everyday through their favourite snacks, confections, and fast food – an ingredient brand that was ever-present but invisible.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351717" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column width="1/2"][vc_single_image image="351718" img_size="full" alignment="center"][/vc_column][vc_column width="1/2"][vc_column_text el_class="gridTextSpecial"]The Objective Our objective was to help the brand gain recognition as a relevant and visible ingredient brand. We identified the opportunity to help SDP realise that its premium quality offering was creating value, but that by investing in the brand, they could take that value even further.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight Discovery was at the core of our strategy – we conducted an extensive customer, competitor and category audit, as well as a thought-provoking visioning workshop with the leadership team and key personnel, leaving no stone unturned and no data source untapped. It was a highly collaborative process as we sought to uncover a value proposition. Drawing on our insights, our findings revealed that the brand was alive with weakly defined propositions but not thriving. Arming the brand with a renewed purpose to give businesses around the world the desired edge to always stay ahead, we brought to surface the brand’s underlying character...

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02 May 2019

F&N Canned Milk

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351691" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] F&N CANNED MILK Treasured Taste Moments [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Value creation through portfolio strategy [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351692" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge Whilst Fraser and Neave had long established its standing in the Canned Milk category, it was apparent that there was hidden value to be realised from an optimised portfolio. DIA Brands was engaged to help realise the full potential of the Sweetened Creamer and Evaporated Milk portfolio and arrive at the most effective brand architecture, as well as articulate well-differentiated value propositions and positioning for its three brands F&N, Gold Coin and Teapot that resonate with the respective target segments. Based on a thorough analysis of market segmentation, consumer needscope and market trends, the respective brands were further evaluated based on their contribution, traction and growth potential to the portfolio.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351694" img_size="full" alignment="center"][vc_single_image image="351696" img_size="full" alignment="center"][/vc_column][vc_column width="1/2" el_class="patternPicInner2 patternPicInnerR"][vc_single_image image="351695" img_size="full" alignment="center"][vc_single_image image="351697" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight With brand relationships and roles clarified and re-prioritised, the portfolio strategy was optimised to prevent further cannibalisation and profit erosion. DIA Brands continued to refresh the product packaging of their flagship brand, F&N. Anchored on the new brand essence and positioning of “Treasured Taste Moments”, attention to design detail ensured that appetite appeal and premium cues were dialed up while preserving the heritage strengths.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351693" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Impact Overall, the revitalised brand positioning and packaging created a lot more standout and appeal on the shelves, and ultimately translated to improved customer perception and trial.[/vc_column_text][/vc_column][/vc_row]...

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02 May 2019

IIBD Brand Launch

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351652" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] IIBD Spirit of Enterprise [/vc_column_text][vc_empty_space height="90" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="5/6"][vc_empty_space height="32" image_repeat="no-repeat"][vc_column_text] Fulfilling Dreams with the ‘Spirit of Enterprise’ [/vc_column_text][vc_empty_space height="32" image_repeat="no-repeat"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351655" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Challenge The Johor Bahru Central Business District has long been the hub of business, financial and social activities in the Johor state. An extensive urban transformation master plan was initiated by Johor Corporation (J Corp) to reinvent the heart of the state of Johor. Albeit being an important state transformation plan, through a series of stakeholder engagement and conversations, it became apparent that a strong sense of pride by the people of Johor has led to worries of alienation in the face of change.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridPost"][vc_column][vc_single_image image="351656" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="gridText"][vc_column][vc_column_text]The Insight DIA Brands developed the idea of ‘co-creating the future of IIBD’ in bolstering the inclusivity of the people in the process of elevating the district as a lovable, livable and inclusive city, on par with other internationally renowned cities. With that in mind, IIBD is strategically branded to enhance business activities in the region while inspiring Johoreans to live their potentials to the fullest. Under the four guiding principles aptly named the ‘HOME’ lenses representative of the Heritage, Opportunity, Mobility and Eco-Sustainability elements in the district, the revitalised IIBD brand was launched in early 2017. In the spirit to elevate the standard of the launch event, on par with the newly branded IIBD, the concept of ‘experiential dining’ was brought to the table. The team curated an entire menu that encapsulated the heritage values and culture of Johor through the form of traditional cuisines[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no"...

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02 May 2019

MM KEMBLA

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351612" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] MM KEMBLA A fitting launch. [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Launching KemPress a new copper press-fit connection system in Australia & New Zealand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPostPicGrid leftPattern"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" box_shadow_on_row="no"][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351736" img_size="full" el_class="patternPics bigPs"][/vc_column_inner][vc_column_inner el_class="patternleftPics" width="1/2"][vc_single_image image="351614" img_size="full" el_class="patternPics smallPs"][vc_single_image image="351615" img_size="full" el_class="patternPics smallPs"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] The Challenge A growing industry use of ‘press-fit’ technology has been a major trend in Europe for over 25 years. MM Kembla wanted to launch and promote KemPress a new copper press-fit connection system and a range of tools to their resellers and plumbers in Australia & New Zealand.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351616" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_single_image image="351617" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost newPost2"][vc_column][vc_single_image image="351618" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost dotPadding"][vc_column][vc_column_text] The Insight We developed a new brand strategy that would explain the advantages of using the MM Kembla KemPress tools and copper press-fit system with their comprehensive product range for use in water and gas applications. Then we launched the new KemPress promotional campaign based on the tagline ‘Faster. Easier. Flame Free. Quality’. Programme initiatives included the design, development and launch of the following: A simple flexible product branding system. A trade advertising campaign. A range of in-store point of sale materials. A website featuring: fittings, tools, warranty information and installation guides. An design and installation video for installers. New product packaging. Giant mobile adverts using B-Double truck side awnings. A animated explainer video [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_video link="https://youtu.be/Oo0_Fue4lBI"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no" el_class="newPost"][vc_column][vc_column_text] Animation We also developed a new ‘One Brand, One Warranty, One System’ animated explainer video telling the story of how customers can ‘Minimise their risk with MM Kembla’ by using their new ‘Integrated Piping...

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01 May 2019

Avialite

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351466" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] AVIALITE Illumination though Imagination [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] Harnessing energy for the betterment of humanity. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351467" img_size="full"][/vc_column][vc_column width="1/2" el_class="patternPicInner2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351468" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="351469" img_size="full" css=".vc_custom_1516872051368{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge DIA was engaged to help realise the full potential of Avialite, the leading manufacturer of LED aviation obstruction lighting in Malaysia. However, there were many untold stories from the unsung heroes who risk their lives daily to keep our skies safe for us, they weren’t able to communicate their brand story and create meaningful conversations around the brand. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351470" img_size="full" css=".vc_custom_1516872130881{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Discovery was at the core of our strategy – we conducted competitor audit and communications audit, as well as a half day thought-provoking visioning workshop with the leadership team, leaving no stone unturned and we discovered their white space. Avialite has been about solving unsolved challenges through thoughtful design. Since pioneering Malaysia’s first LED Aviation Obstruation Beacon and Warning Light in 2004, Avialite have been on a path of unstoppable innovation, designing and perfecting lighting solutions to customers around the world. Imagination is Avialite’s key intellectual capital and the catalyst for the business. As champions of positive impact, Avialite continuously invest in research and development to bring about meaningful innovation. Armed with imagination as the key asset of the organisation and the catalyst for the business, we began to envision a brand world for Avialite by giving them a mantra of “Illumination through Imagination” where...

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03 Nov 2016

Far Ocean

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" background_image="351039" box_shadow_on_row="no" el_class="y3insidebanner"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_empty_space height="100" image_repeat="no-repeat"][vc_column_text] Far Ocean Mark of freshness [/vc_column_text][vc_empty_space height="200" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1463731956110{margin-top: 30px !important;}"][vc_column_text][sb-view-breadcrumb][/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text el_class="h1-title"] Re-positioning a leading global supplier of premium long-line fish for the HORECA trade and retail market. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="2/3"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351042" img_size="full"][/vc_column][vc_column width="1/3"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Challenge Far Ocean is Singapore’s leading global supplier of long-line fish including tuna, swordfish and marlin, with an international reputation for freshness from ship to plate. With increasing international regulations on the long-line industry Far Ocean wanted to focus on building its business in the HORECA and retail sectors. The acquisition of Swiss Butchery enabled Far Ocean to expand its domestic processing and chill chain delivery. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351056" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Insight Research revealed that there was an opportunity for a premium distributer of seafood and high quality fresh and processed meats in the Singapore market. DIA developed a premium positioning and identity for the Far Ocean brand to support its approach to high-end restaurants and retailers. The acquisition of Swiss Butchery enabled the development of a combined distribution network for the hospitality and retail sectors. At the same time a retail brand was developed under the name Frisch as a platform for premium retail seafood sales alongside Swiss Butchery. [/vc_column_text][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351057" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351059" img_size="full"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351058" img_size="full"][/vc_column][vc_column width="1/2"][vc_empty_space image_repeat="no-repeat"][vc_single_image image="351045" img_size="full"][vc_empty_space image_repeat="no-repeat"][vc_column_text] The Impact The result has been a successful re-launch of Far Ocean into the hospitality trade and the entry of the Frisch seafood brand into the retail market alongside the well-established Swiss Butchery brand that was also re-branded by DIA and launched at the same time. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width"...

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